
How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#3
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In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce.
Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized.
Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance.
Topics discussed in this episode:
- Why shoppers get overwhelmed.
- What value-based commerce is.
- How AI bridges conversion tools and chatbots.
- Why traditional chatbots failed.
- How AI personalizes shopping.
- What makes e-commerce data AI-ready.
- How brands see 20% conversion with AI.
- What future shopping looks like.
- How Shopify merchants implement AI.
- Why focus shifted to sales growth.
Links & Resources
Website: https://www.iadvize.com/en/
Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot
LinkedIn: https://www.linkedin.com/in/mikejdelacruz/
Instagram: https://www.instagram.com/iadvize/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/bd57p67p
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Information
- Show
- FrequencyUpdated Weekly
- PublishedMarch 31, 2025 at 1:00 PM UTC
- Length23 min
- Season7
- Episode56
- RatingClean