How To Founder

Anthony Franco
  • 4.6 (10)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
How To Founder

Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

  1. MAR 4

    082 Creating Marketing Ecosystems That Generate Millions With Less Effort with Angela Frank

    What if everything you know about marketing your business is actually holding you back? In this eye-opening episode, we dive deep with Angela Frank, a fractional CMO who has generated over $50 million in marketing revenue for her clients. She reveals why most founders waste resources by spreading themselves too thin across multiple marketing channels, and how a simplified "ecosystem" approach can dramatically increase results while reducing effort. Discover how to establish psychological safety with your audience, why most of your marketing tactics can (and should) be eliminated, and the two foundational elements every brand needs before spending a dollar on marketing. This is the permission slip you've been waiting for to do less marketing while making more money. Keywords: marketing ecosystem, Angela Frank, brand consistency, psychological safety, marketing ROI, founder burnout, marketing focus, Growth Directive

    37 min

  2. FEB 28

    081 Building Cultures Where Smart Teams Actually Thrive with Christian Espinosa

    What if your smartest employees are actually sabotaging your company's success? In this eye-opening episode, we sit down with Christian Espinosa, cybersecurity CEO, 24-time Ironman triathlete, and mountain climber who discovered that intelligence without emotional awareness creates toxic workplaces. Learn how Christian transformed his leadership approach after realizing that "99.9% of the problems in my company were because of emotional intelligence." Discover the counterintuitive truth about "brilliant jerks," why core values must be lived not just posted, and how to build a feedback culture where even top performers are held accountable. This conversation reveals the exact framework that helped Christian create a thriving remote-first company culture after painful early mistakes. Keywords: workplace culture, emotional intelligence, core values, leadership development, brilliant jerks, feedback culture, remote teams, team building, cybersecurity, Christian Espinosa

    47 min

  3. FEB 25

    080 Stop Wasting Money on Paid Media

    What if everything you "know" about marketing is actually costing you thousands in wasted spend? In this eye-opening episode, we sit down with marketing strategist and international bestselling author Amber Gaige, who reveals why so many founders unknowingly fund their competitors' growth through misguided marketing decisions. Discover why 76% of businesses waste money on ineffective channels, the real reason your Facebook ads aren't converting, and the simple framework that can transform your marketing from a money pit into a profit machine. Amber breaks down her Four Cs of Effective Marketing Framework, showing founders how to identify their ideal customer with laser precision, create compelling offers that actually convert, and implement a system for measuring true marketing ROI. This is the no-fluff guide to marketing that founders desperately need but rarely find. Keywords: marketing strategy, marketing ROI, digital advertising, marketing budget, customer targeting, Amber Gaige, marketing waste, founder marketing

    43 min

  4. FEB 24

    079 The Hidden Profit Engine of Compassionate Leadership with Bruno Cignacco

    What if the key to unlocking unprecedented growth isn't hidden in your P&L, but in how you treat the humans around you? In this paradigm-shifting episode, we dive deep into the counterintuitive connection between compassionate leadership and bottom-line results. International business consultant and author Bruno Cignacco reveals how leading with heart can transform your company culture, boost retention, and drive sustainable profit growth. You'll discover why the "tough boss" stereotype is costing you talent, and how to build a thriving organization through human-centered leadership.

    45 min

  5. FEB 24

    078 From Iranian Refugee to Fearless Founder: Building a Platform for Working Moms with Arezou Zarafshan

    Imagine having everything you know stripped away overnight - your rights, your freedom, even your ability to speak freely. That's where this founder's journey began, but it's far from where it ended. In this powerful episode, Arezou Zarafshan shares her incredible path from leaving Iran as a teenager to becoming a fierce advocate for working mothers in America. After witnessing her own mother lose her position as Deputy Prime Minister of Higher Education during the Iranian Revolution, Arezou channeled that early exposure to injustice into a mission to ensure working moms never have to choose between career and family. Discover how she overcame language barriers, cultural shocks, and corporate pushback to build Call Emmy, a platform revolutionizing childcare access for working parents. Her story isn't just about survival - it's about turning adversity into advantage and using entrepreneurship to solve deep-rooted societal challenges.

    1h 7m

  6. FEB 22

    077 The Hard Truth About Performance Management with Carly Pepin

    Ever wonder if keeping that struggling team member is actually holding your entire company back? Join us for a deep dive with executive coach Carly Pepin as she shares battle-tested strategies for making the tough call between coaching up or letting go. Learn how to create crystal-clear metrics that drive performance, spot the difference between skill gaps and engagement issues, and build systems that turn average performers into A-players (or help them find success elsewhere). Discover why 47% of top performers leave companies that retain underperformers too long, and get actionable frameworks for making these crucial decisions before they impact your whole team. Whether you're leading a team of 5 or 500, this episode will transform how you think about performance management. Keywords: performance management, employee development, coaching, leadership, metrics, team building, accountability, tough decisions

    34 min

  7. FEB 18

    076 Fast Decisions Drive Growth: Speed Up or Get Left Behind with Jurriaan Kamer

    What if your slowest decisions are silently killing your business? In this eye-opening episode, organizational change expert Jurriaan Kamer reveals why decision-making speed can make or break your company. Drawing lessons from Formula One racing teams, Kamer shares practical frameworks for accelerating decisions without increasing risk. Discover the "waterline principle" for empowering your team, learn the three types of business decisions you face, and uncover why treating every choice like a permanent tattoo is holding you back. Plus, get actionable strategies for building decision-making systems that scale with your business. Keywords: decision-making, organizational change, business strategy, leadership, entrepreneurship, Formula One, management systems, business growth, startup decisions, business acceleration

    43 min

  8. FEB 17

    075 Inside Shark Tank: A Founder's Guide to Getting on TV's Biggest Stage with Anthony Franco

    What if every rejection was just setting you up for television glory? In this revealing episode, we dive deep with Anthony Franco, who went from being rejected five times to landing a deal with Mr. Wonderful himself on Shark Tank. Learn the insider secrets that separate the 40,000 applicants from the 80 entrepreneurs who make it to air each season. Discover why your pitch needs more than just good numbers, how to craft a story that producers can't resist, and what really happens during those high-pressure moments in the tank. Whether you're dreaming of swimming with the Sharks or just want to level up your pitch game, this episode pulls back the curtain on one of entrepreneurship's biggest stages. Keywords: Shark Tank secrets, TV pitch, entrepreneur story, Kevin O'Leary, pitch techniques, founder journey, television appearance, business pitch, startup pitch, investor presentation

    1h 14m
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4.6
out of 5
10 Ratings

About

Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

Information

  • Creator
    Anthony Franco
  • Years Active
    2024 - 2025
  • Episodes
    82
  • Rating
    Clean
  • Copyright
    © Anthony Franco
  • Show Website
    How To Founder

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