How To Founder

Anthony Franco
  • 4.2 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
How To Founder

Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

  1. 3 DAYS AGO

    048 Killing Idea Infatuation with Terry Whalin

    What if the biggest threat to success isn’t lack of capital or tough rivals, but loving your idea so much you can’t see its flaws? In this episode, Terry Whalin—acclaimed author, editor, and publishing expert—exposes the hidden danger of idea infatuation. Learn how founders can remain passionate without getting stuck, why early feedback beats secret planning, and how to pivot pipe dreams into profitable realities. Discover proven tactics to test assumptions, welcome critical voices, and focus on real customer pains. Gain insights from the unforgiving world of publishing—where thousands of new books appear daily—and apply these lessons to your venture. Terry’s guidance transcends industries, revealing that whether writing a manuscript or building a business, you must let the market speak. Don’t waste time perfecting products nobody wants. Instead, embrace continuous input, adjust as needed, and craft solutions people truly value. This conversation shows how to transform stubborn devotion into flexible resilience, ensuring your vision resonates where it matters most. Keywords: idea validation, feedback loops, pivot strategy, founder mindset, market testing, Terry Whalin, publishing insights, entrepreneurial success

    50 min

  2. 6 DAYS AGO

    047 The Power of Lateral Mentoring Revealed with Deborah Heiser

    What if the best insights for building a thriving company come not from bosses or paid consultants, but from peers standing right next to you? In this eye-opening episode, discover why lateral mentoring—sharing knowledge among equals—consistently fuels innovation. Learn how to tap into the expertise of those around you, how vulnerability can spark stronger connections, and why trusting relationships between peers often outshine traditional top-down mentorship models. Hear about the core ingredients of authentic mentorship: genuine desire to give back, trust built on shared goals, and diverse skill sets that ignite fresh ideas. Understand how multiple mentors prevent narrow thinking and encourage smarter decisions, and explore practical ways to identify potential mentors from everyday encounters. These revelations challenge the old rules of “learn from the top,” proving that community-driven knowledge exchange can reshape how founders and teams grow. Keywords: lateral mentoring, peer mentorship, founder advice, trust-based learning, diverse skills, innovation, community-driven growth, mentorship strategies

    42 min

  3. DEC 16

    046 Unleash Your Speaking Power with Danny Brassell

    Ever wonder why some speakers captivate from the first word, while others fade into background noise? This episode dives deep into the art and science of persuasive public speaking. Guest expert Danny Brassell reveals how to win over any audience—not by boasting successes, but by embracing failures first. Learn to simplify your message, keep your offer crystal clear, and sprinkle subtle hints about your solution. Discover why stories beat raw data, and how preparation fuels authentic confidence on stage. Whether pitching investors, rallying a team, or winning over tough prospects, the principles shared here make the process easier and more impactful. Forget stiff presentations. Start connecting, serving, and guiding listeners toward one decisive action. By applying these proven strategies, transform fear into influence, complexity into clarity, and speaking nerves into an unstoppable growth engine. Keywords: public speaking, communication skills, Danny Brassell, storytelling, audience engagement, persuasive presentations, founder advice, business growth

    58 min

  4. DEC 14

    045 Tackle Taxes Early for Major Savings with Morgan Anderson

    What if the secret to stress-free growth lies in early tax planning? This episode reveals how founders can turn taxes from a dreaded chore into a strategic advantage. Morgan Anderson, a seasoned tax expert, breaks down the steps to get ahead, from choosing the right entity structure before launching to separating business and personal expenses. Learn why a trusted tax pro is more ally than adversary, how meticulous record-keeping leads directly to more money in your pocket, and what to do if tax trouble strikes. This conversation demystifies complex regulations and shares actionable tips that curb anxiety and boost confidence. Gain insights that could save thousands each year, discover how to track every dollar effortlessly, and find a plan that fits your unique business. No more last-minute scrambles or painful surprises—embrace a proactive approach and enjoy the peace of mind that comes with mastering tax responsibilities. Keywords: tax planning, Morgan Anderson, business expenses, entity structure, CPA, EA, record-keeping, tax debt solutions, early strategy

    44 min

  5. DEC 12

    044 The Importance of Entrepreneurial Curiosity with Andy Paige

    What if a single question could spark breakthroughs, prevent stagnation, and help discover hidden paths to prosperity? This episode dives deep into the power of entrepreneurial curiosity, revealing how asking “why” ignites innovation and keeps a business adaptive in turbulent times. Explore strategies that transform passive consumption of information into a proactive search for insights. Hear stories of leaders who bridged gaps, unveiled new markets, and continuously reinvented their companies by staying curious. From forging unexpected partnerships to pinpointing the real needs of customers, these insights highlight the art of never settling for what’s obvious. Listen in to learn how switching from spoon-fed data to hands-on hunting keeps a venture vital—and how simple acts of helping others can open doors that were once invisible. Keywords: entrepreneurial curiosity, innovation, founder mindset, problem-solving, business growth, adaptability, continuous learning, proactive discovery

    47 min

  6. DEC 9

    043 Why Sales Isn’t a Dirty Word with Debra Bowers

    Sales doesn’t have to feel pushy or sleazy—in fact, it can be the most rewarding part of running a business. In this episode, Debra Bowers shares her transformative journey into sales, the power of authenticity, and why selling is really about connection and service. Learn how to match your sales style to your customer, build lasting relationships, and close with confidence. Whether you’re a seasoned entrepreneur or just starting out, this episode will redefine how you think about sales. Keywords: sales strategies, authentic selling, Debra Bowers, connection-driven sales, entrepreneur mindset, selling tips, customer relationships

    44 min

  7. DEC 5

    042 The Art of the Launch: Proven Strategies for Business Buzz

    Ready to make your mark? In this episode, we dive into the art of the launch. From building your audience to creating buzzworthy moments, we explore what it takes to execute a launch that sticks. Discover the secrets behind lightning bolt ideas and the importance of sustained momentum. Whether you’re planning your first launch or your fiftieth, these insights will help you stand out. Keywords: product launch, business strategy, audience building, marketing momentum, startup success

    46 min

  8. DEC 3

    041 Grit Your Edge in Surviving as a Founder

    Why do some businesses thrive while others crumble? The secret lies in grit. This episode dives into how founders can cultivate grit, why it’s more powerful than IQ, and how to navigate the fine line between perseverance and pivoting. Learn strategies to build resilience, avoid burnout, and make smarter decisions in the face of rejection and failure. Keywords: grit, entrepreneurial success, resilience, perseverance, problem-solving, business strategies

    42 min
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4.2
out of 5
5 Ratings

About

Founders are pioneers of economic prosperity. We equip them for the journey. Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

Information

  • Creator
    Anthony Franco
  • Years Active
    2K
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © Anthony Franco
  • Show Website
    How To Founder

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