How To Get In Front Of Your Dream Clients In 2025

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show stylists how to build true top of funnel visibility that turns into bookings. If you have been doing all the right things but still feel invisible, this conversation focuses on getting the right eyeballs on your work and keeping them engaged. 

Whether you are rebuilding your book or simply ready to be more discoverable, you will learn how to research your ideal client, show up where they already spend time, and keep your profiles search and AI ready without living online all day. 

Key Takeaways:

📣 Active and passive visibility
 Put yourself directly in front of people and make yourself easy to find so more qualified clients enter your funnel. 

🔎 Research first
 Define your dream client, learn where they already show up, then commit to those spaces with intention. 

👥 Facebook groups that actually convert
 Encourage client recommendations, equip them with what to say, and consider incentives so real referrals keep coming. 

📷 Instagram search readiness
 Use keywords, geotags, and clear bios to be found, then be social so people see you even if they were not searching. 

🧭 Be AI and Google friendly
 Your posts can surface in search. Keep portfolios and sites updated so the path of least resistance leads to you. 

🎯 Specialize to be discoverable
 Tailor your marketing to one clear person so search and social can recognize and recommend you. 

🗂 The ninety ten platform plan
 Put ninety percent of your effort into one primary platform. Keep the rest lightly maintained so any profile that surfaces looks current. 

Why You Should Listen:

If you want more of the right people finding you this year, this episode gives you a simple visibility plan you can execute now. You will leave knowing where to show up, how to be findable in search and AI, and how to turn awareness into real bookings. 

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