The Podcast Interview Marketing Show

Interview Valet
  • 4.4 (27)
  • BUSINESS
  • UPDATED WEEKLY

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

  1. The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan

    1D AGO

    The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan

    What if the biggest reason your marketing isn’t working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mistake of competing for attention in crowded, established markets instead of creating and owning a new category. Al shares how he’s helped companies generate over $50 billion in market value by reframing the game entirely. If you’ve ever struggled to stand out, explain your true value, or escape the endless cycle of being “better, faster, or cheaper,” this conversation will flip the way you think about marketing.   Timestamps From This Episode: [03:16] How category kings dominate markets and capture most of the value and financial rewards. [10:10] Elevating your perceived value by focusing on a specific problem. [16:22] Category design for all entrepreneurs – both large and small. [22:06] Reframing products – A look at the BlackBerry vs iPhone. [26:18] Why you should seek to create new, undefined markets rather than compete in established ones.   Resources From This Episode: PlayBigger.com InterviewValet.com

    35 min
  2. Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit

    SEP 10

    Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit

    This special edition episode gives you exclusive access to a presentation that most people won’t get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You’ll hear his journey of trial, error, and discovery, and how podcast interviews create the authentic, long-form content AI trusts when recommending businesses to ideal clients. From increasing your share of voice, to building consistent brand sentiment to keeping your message fresh and relevant, Tom shows why the future of referrals is no longer just people, it’s people and AI. You’ll walk away with practical strategies you can apply now to ensure ChatGPT and other AI platforms become powerful advocates for your brand.   Timestamps From This Episode: [02:28] Mindset shift – What does this make possible? [06:59] Why Interview Valet is choosing podcast interviews to win with AI this year. [13:28] Diversifying your brand voice to cast a broader reach. [30:13] Authenticity & AI-generated content. [39:30] The value of other people’s audiences.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

    51 min
  3. How To Get The Interview You Actually Want As A Guest

    SEP 3

    How To Get The Interview You Actually Want As A Guest

    You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn’t the podcast itself; it’s that they didn’t get the right interview, only the one that was offered. Host Tom Schwab talks with Interview Valet’s Senior Client Account Manager and PR expert Liz Brooks about how guests can flip the script and take control of their interviews. Together, they discuss the importance of choosing shows where your ideal audience is listening, defining a flagship topic that makes your expertise stand out, and preparing clear calls-to-action that connect with listeners. They also explain how to use green room time and pre-show prep to align with the host, how to bring compelling stories that make your message resonate, and why every interview should be treated as the beginning of a long-term relationship rather than a one-time conversation. If you’ve ever walked away from a podcast thinking, “I wish we had talked about this,” this episode will show you how to ensure that never happens again so you can stop taking just any interview and start getting the ones that truly drive results.   Timestamps From This Episode [02:10] The Two-Step Process: Targeting and Delivery [09:01] Using your greenroom time effectively [18:53] Optimizing for results, not appearances [22:15] Defining and measuring success from podcast appearances   Resources From This Episode InterviewValet.com/Liz PodcastInterviewMarketing.com

    35 min
  4. Anti-Networking: One Podcast Conversation Beats One Month of Networking Events

    AUG 27

    Anti-Networking: One Podcast Conversation Beats One Month of Networking Events

    If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digital world. With that, Kristen introduces the idea of “Anti-Networking”, a smarter, more scalable way to grow your influence and authority without the awkward small talk or stacks of business cards. Instead of spending evenings at lackluster events, podcast interviews allow you to connect deeply with the right audiences, showcase your expertise, and build lasting relationships that actually matter. Together with host Tom Schwab, they break down why podcast interviews beat traditional networking hands down: they offer intimacy without the inefficiency, visibility without the noise, and authority that extends far beyond a single event. They also explore how intentional podcast guesting not only elevates your brand but also creates content that keeps working for you long after the conversation ends.   Timestamps From This Episode: [03:32] Podcasting as a quality networking source [07:41] Building genuine relationships, brand positioning, and share of voice through connection [12:31] Podcasting is an ideal platform for introverts [19:39] Driving meaningful relationships versus transactional interactions [23:08] Focusing on results, not activity, to drive sales   Resources From This Episode InterviewValet.com/Kristen Offers.interviewvalet.com/podcastwelcomepage

    29 min
  5. Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan

    AUG 20

    Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan

    Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on: investing in relationships with centers of influence. Ryan shares how he went from spending millions on ads at his previous company, Hunt A Killer, to now building Talent Harbor on a foundation of trust, referrals, and long-term partnerships. You’ll hear how he invested over $40,000 in podcasting before seeing a single referral, and why that patient, relationship-driven approach now fuels his biggest source of clients. This isn’t about spray-and-pray marketing or chasing clicks. It’s about cultivating ecosystems, building credibility inside connected communities, and unlocking exponential growth by focusing on the people who already serve your ideal audience.   Timestamps From This Episode: [03:27] Building ecosystems versus chasing prospects [12:07] Being patient and focusing on a long-term investment, not quick wins [18:31] Why leverage and relationship-building results over direct prospecting [25:00] How to connect multiple ecosystems to create new opportunities and deeper relationships   Resources From This Episode: TalentHarbor.com/Ryan InterviewValet.com

    33 min
  6. From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman

    AUG 13

    From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman

    If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine combat veteran, and founder of The Misfits and the Frontline Voices podcast, Mike is on a mission to help military veterans, underdogs, and unapologetic originals design their own categories, attract the right audience, and thrive without selling out or blending in. Mike shares his four must-follow rules for surviving and thriving in business, why most marketing advice falls flat for small entrepreneurs, and how founder-led content can build category authority faster than any ad budget. You’ll learn why “different” is your superpower, how to niche down to eliminate competition, and why podcast interviews are one of the most powerful tools for owning the problem you solve.   Timestamps From This Episode: [05:20] Challenges veterans and corporate refugees face when entering entrepreneurship and the required mindset shift [13:42] Building missionary teams and founder-led culture [22:22] Pitfalls of personal branding and importance of category authority [31:44] Category design – niche down and accelerate payment [39:11] Four essential rules of entrepreneurship   Resources From This Episode: IronMikeSteadman.com InterviewValet.com

    43 min
  7. AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman

    AUG 6

    AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman

    Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn’t the strategy, it’s the test. Drawing on lessons from his books The Amazon Way, Think Like Amazon, and Big Bet Leadership, he explains how leaders can drive real growth by focusing on durable customer needs, designing meaningful experiments, and leading with strategic patience. The conversation dives into Amazon’s “working backwards” mindset, the dangers of using yesterday’s logic in today’s fast-moving landscape, and John’s three-layer AI strategy that goes beyond surface-level productivity hacks to help businesses rethink workflows and solve their biggest bottlenecks. Tom and John also explore how podcast interviews can serve as powerful platforms for innovation, experimentation, and refining your message in real time. Using a real-world example from Interview Valet, they discuss how AI was used to analyze thousands of email pitches to uncover what actually gets podcast hosts to say “yes.” Whether you're a solo expert, a service professional, or scaling a business, this episode delivers a fresh perspective on how to lead with agility and use AI to fuel progress, without falling for the buzzwords.   Timestamps From This Episode: [03:54] Being an active skeptic with AI, validate before committing [07:18] Working backwards, Amazon’s innovation process [15:02] Using AI to analyze podcast outreach [22:21] Leadership principle - ownership and enterprise thinking   Resources From This Episode: TheDigitalLeader.substack.com Linkedin.com/in/john-rossman

    27 min
  8. A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score

    JUL 30

    A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score

    This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This  groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or misleading metrics like download numbers. But now, with the power of AI and real-world podcast data, that’s about to change. Luke and Tom discuss why traditional metrics fall short, how AI can surface deeper insights, and how the Podcast Authority Score offers a transparent, actionable, and personalized way to evaluate podcast opportunities. You’ll hear the origin story behind the tool, the major data sources it uses (including audio quality, show notes, social activity, YouTube presence, and more), and how it’s designed not just to measure a podcast’s authority, but to help you find the right podcasts based on your unique goals. Timestamps From This Episode: [03:34] The problem with listener metrics [07:18] Introducing a new idea – customizing podcast authority scores based on individual needs [15:05] Transparency in podcast metrics to build trust [24:03] Future expectations for personalized software experiences in podcasting   Resources From This Episode: Podengine.ai InterviewValet.com

    28 min
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About

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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