258 episodes

Discover how to use your podcast to generate leads, sales, and influence in any market.

On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 16 Million Downloads for his clients.

Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.

Get in touch over on Instagram https://www.instagram.com/luisryandiaz/

How to Get Your First 100K Podcast Listeners: For Online Business Owners Luis Diaz

    • Business
    • 5.0 • 51 Ratings

Discover how to use your podcast to generate leads, sales, and influence in any market.

On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 16 Million Downloads for his clients.

Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.

Get in touch over on Instagram https://www.instagram.com/luisryandiaz/

    I Used This Overlooked Tactic To Generate 12,330 New Downloads. Here's Exactly What I Did

    I Used This Overlooked Tactic To Generate 12,330 New Downloads. Here's Exactly What I Did

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
    Check out this Ad Script Sample for creating engaging and effective podcast ads! ➡️ https://bit.ly/PodcastAdSwapTemplate


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    A few years ago, veteran podcaster and marketer Jordan Harbinger shared a powerful yet underutilized strategy that he used to grow his podcast. We have used this tactic to generate over 12,330 new downloads for our clients!
    I’m talking about ad swaps, which involve exchanging ads with other podcasters to grow listener bases organically. Today I’ll break down the benefits of targeting podcast listeners, the importance of warm referrals, and the advances in tracking results with modern software. 
    I’ll also provide a detailed guide on setting up ad swaps, including finding the right partners, negotiating impression-based ads, writing compelling ad scripts, and using trackable pixels to measure success.
    Tune in to learn how to execute this strategy step-by-step and leverage it to build a loyal and engaged podcast audience.
    In This Episode:
    00:00 Introduction to ad swaps
    02:20 Three reasons why ad swaps work so well
    05:56 Step-by-step guide to setting up ad swaps
    07:46 How to explain and set up terms with partners
    09:43 How to write ad scripts
    11:32 The technical setup and tracking results

    Resources Mentioned in the Episode:
    Chartable App: https://chartable.com/  
    Tink Media : https://tinkmedia.co/ 
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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

    • 21 min
    4 Podcast Content Ideas That Require Zero to Little Work

    4 Podcast Content Ideas That Require Zero to Little Work

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
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    Watching other creators pump out content daily or multiple times a week with tons of creativity, cuts, edits, and detailed information is scary. Today, I will share four unique ways of creating content that require zero to little work.
    The strategies involve repurposing existing materials, which will help you fill content gaps and save thousands of dollars because you’ve already done most of the work. The approach works for all creators, including agency owners, consultants, coaches, and course creators.
    Tune in to learn how to leverage these techniques to continuously engage your audience with valuable content and grow your business without exhausting your resources.
    In This Episode:
    00:00 Intro
    01:07 Feed drops and episode swaps
    03:23 Repurposing your book or course content
    04:44 Utilizing old presentations and client audits
    07:06 Segments from coaching calls
    08:15 Bonus Idea: Group coaching call highlights



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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

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    🏆 My Goal & A Little About Me 🏆

    My goal is to share strategies on how to use video podcasting to grow your online presence and business. 

    My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

    Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months. 

    And that’s where it took off.

    Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs. 

    I want to help YOU, whoever you are reading this, make money with your podcast and hopefully change your life and business for the better. 🚀


    #podcastranking #podcast #top10

    • 13 min
    Grow Your Video Podcast With InFeed Ads with Aleric Heck

    Grow Your Video Podcast With InFeed Ads with Aleric Heck

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
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    Aleric Heck is a YouTube ads wizard who has helped his clients generate over $300 million by targeting the perfect audiences. Today, Aleric breaks down how you can leverage in-feed ads to reach the right audience for your channel or podcast. 
    We cover the key differences between in-stream and in-feed ads, optimal budget levels, and advanced techniques to ensure your hard-earned ad dollars aren't wasted.

    Aleric emphasizes how much of an impact click-grabbing titles and thumbnails can have on ad performance. He also explains the importance of linking your YouTube channel with Google Ads for better analytics.  

    So, if you're trying to grow your podcast audience and business through YouTube Ads, this episode is for you!

    In This Episode:
    00:00 Introduction
    00:26 What are YouTube in-feed ads?
    03:02 How to grow your channel with YouTube in-feed ads 
    05:27 Choosing the right video for ads
    09:50 Do paid views and subscribers count in monetization? 
    11:08 How to optimize YouTube in-feed ads
    13:37 Indicators that you are targeting the right audience
    17:01 Do in-feed ads affect organic growth and channel stats?
    21:07 Targeting strategies: Placements, keywords, and audience targeting
    25:13 Advanced in-feed ads strategy: The YouTube rabbit hole
    29:47 Testing titles and thumbnails for better engagement
    34:21 Why connecting your YouTube channel with a Google ads account is crucial
    And much more!



    Resources Mentioned in this Episode:

    Aleric’s Beginner's Guide to In-feed Ads: https://www.youtube.com/watch?v=9gQ-mA4kNnA

    Download Aleric’s 19-page YouTube Ad Strategy PDF: http://link.adoutreach.com/A8FHll. 

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    Connect with Aleric Heck:

    Website - https://adoutreach.com/ 
    LinkedIn - https://www.linkedin.com/in/alericheck/# 
    YouTube - https://www.youtube.com/@AlericHeckYT/ 


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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

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    🏆 My Goal & A Little About Me 🏆

    My goal is to share strategies on how to use video podcasting to grow your online presence and business. 

    My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

    Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH...

    • 41 min
    Maintain Your Sanity While Trying to Grow Like This… (CTTT Formula)

    Maintain Your Sanity While Trying to Grow Like This… (CTTT Formula)

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
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    In this detailed tutorial, I introduce the 'CTTT' formula to help you focus on what you can control and avoid distractions from competitors.

    I also share growth strategies from my over 8 years of experience working with podcasters, including optimizing your podcast for YouTube to leverage its high podcast consumption rates. 

    The specific tactics I discuss include 'delivering on the click,' improving interview techniques, and repurposing content into stand-alone clips. I also cover effective titling strategies to pique curiosity, selecting the right thumbnails, and the significance of timing in content releases.

    Tune in to learn how you can implement these strategies to grow your podcast and much more!

    In This Episode:

    00:00 Introduction
    01:04 The CTTT formula: Content, timing, thumbnails, titles
    04:35 Three strategies to instantly improve content: Delivering on the click
    05:52 Getting to the gold faster in interviews
    08:10 Post standalone questions for more reach
    13:00 How to craft effective titles
    17:50 Creating thumbnails that evoke strong emotions
    19:46 Importance of timing in content releases
    21:07 Key metrics for podcast success
    And much more!


    Resources Mentioned in this Episode:

    How to Make Better Thumbnails for Video Podcasts: 
    ► https://www.youtube.com/watch?v=3xg5LFvR6GE&t=12s

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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

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    ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    🏆 My Goal & A Little About Me 🏆

    My goal is to share strategies on how to use video podcasting to grow your online presence and business. 

    My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

    Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months. 

    And that’s where it took off.

    Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs. 

    I want to help YOU, whoever you are reading this, make money with your podcast and hopefully change your life and business for the better. 🚀


    #podcastranking #podcast #top10

    • 26 min
    Small Podcasts: Use This Hybrid Sponsorship Approach To Monetize with Joey Vaillancourt

    Small Podcasts: Use This Hybrid Sponsorship Approach To Monetize with Joey Vaillancourt

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
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    Hybrid sponsorships are the way to go for new or small-scale podcasters looking to attract those initial sponsors.
    I sit down with Joey Vaillancourt, a seasoned expert in podcast sponsorships, to discuss hybrid sponsorships. He breaks down how these hybrid deals, with their perfect blend of flat-rate payment and commission, create a win-win for you and your partners. 
    Joey shares insights on why hybrid sponsorships are a major level-up from traditional models - think higher ROI for brands and sustainable revenue streams for your podcast. He's also sharing his insider tips on how to price and structure these deals, track their performance, and negotiate with sponsors to ensure long-term success.
    Are you a podcaster struggling to land your first few sponsors? Then this episode is a must-listen! 
    In This Episode:
    00:00 Introduction to Joey Vaillancourt 
    01:01 What are hybrid sponsorships?
    02:51The benefits of hybrid sponsorships for brands and podcasters
    06:23 Navigating the challenges and strategies of hybrid deals
    11:20 Tracking and building trust in hybrid sponsorship deals
    13:01 What is link attribution?
    15:31 Optimizing sponsorship deals for long-term success
    23:49 Practical steps for podcasters to secure sponsorships
    And much more!



    Resources Mentioned:

    Previous Interview With Joey - https://www.youtube.com/watch?v=4pnAvtnYNMg 

    Partners Up Profits Podcast - https://podcasts.apple.com/us/podcast/partner-up-profits/id1707038390 


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    Connect with Joey Vaillancourt 

    Website - https://partnerupprofits.com/ 
    Instagram - https://www.instagram.com/joeyvaillancourt/ 
    Facebook - https://www.facebook.com/joey.vaillancourt.9 


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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

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    ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    🏆 My Goal & A Little About Me 🏆

    My goal is to share strategies on how to use video podcasting to grow your online presence and business. 

    My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

    Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months. 

    And that’s where it took off.

    Since then, my team and I have helped thousands of podcasters and

    • 33 min
    Gary Vee’s Best Podcasting Advice

    Gary Vee’s Best Podcasting Advice

    Want to learn how to monetize your podcast for free?  ➡️ https://www.top10podcasts.com/money  
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    Today I'm breaking down some tips from Gary Vee on how to launch a successful podcast that provides real value to your audience - no matter what industry you're in. Gary is the co-founder of VaynerMedia, a digital marketing agency that serves Fortune 500 companies. 

    We'll unpack the importance of consistently creating valuable content, finding your niche, and trying innovative formats that are sure to captivate your listeners.

    You'll also learn how to improve your interviewing skills to make episodes more intriguing and how to leverage guest appearances to multiply your content. 

    Plus, we'll discuss the patience and clarity needed to define podcast success, with methods to measure and enhance how your show influences business growth.

    Tune in for this and more!

    In This Episode:
    00:00 Why Everyone Should Start a Podcast
    00:46 Innovative Podcast Formats: From Cereal to Construction
    00:59 Leveraging Unique Podcast Themes for Brand Collaboration
    02:53 Creating a Niche Podcast for Business Development
    07:12 Strategic Guest Booking and Content Production Tips
    10:32 Defining Success in Podcasting


    And much more!

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    📱 CONNECT with me on Instagram 📱
    ► https://www.instagram.com/luisryandiaz/   

    Need help launching, growing, or ranking your podcast?
     ► https://www.top10podcasts.com/start  

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    ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    🏆 My Goal & A Little About Me 🏆

    My goal is to share strategies on how to use video podcasting to grow your online presence and business. 

    My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

    Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months. 

    And that’s where it took off.

    Since then, my team and I have helped thousands of podcasters, and launched over 170 podcasts for clients through our agency and consulting programs. 

    I want to help YOU, whoever you are out there reading this, make money with your podcast and hopefully change your life and business for the better. 🚀


    #podcastranking #podcast #top10

    • 17 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Finnewoman ,

New follower

Just listened to EP 52. Thanks for the tips on sponsors and for the validation that I can run my podcast audio only and be cool with that (at least for now). Arielle gave away lots of nuggets and I appreciate it🙌🏼

Jaci

Molicious1024 ,

Excellent show

Luis always provides sage, actionable advice in a minimal timeframe - a fabulous time-to-value for the listener. Love this show!

HeatherFormerHooter ,

Tons of Value

Listened to a few episodes now and getting a ton of value from this show. Great guests and great discussions.

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