Code to Market

Gonto and Hank
  • 3,4 (5)
  • MARKETING
  • CHAQUE SEMAINE

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

  1. 2 SEPT.

    33. Browserbase's Growth Engines

    Why ignoring best practices works, and why launches only matter if the product sticks.Paul Klein IV, CEO of Browserbase, on growing with launch videos, planes over OpenAI, no dark mode, and red CTA buttons.

    46 min

  2. 27 AOÛT · BONUS

    CEO ESSENTIALS | "Ship something you're ashamed of" (Paul Klein IV, CEO @ Browserbase)

    What does a second-time founder consider ESSENTIAL for taking his product to market and running his startup, Browserbase?

    9 min

  3. 15 AOÛT

    When Giants Fight, Underdogs Get Noticed

    Cloudflare vs Perplexity heats up, and Browserbase gets pulled into the fight. We dig into Perplexity’s shaky defense, the counter-positioning angle they missed, and why people don’t fully trust either side. Browserbase came out looking sharp, not just inserting themselves but being directly named in Perplexity’s reply. Then we shift to the influencer playbook, from OpenAI’s GPT-5 launch strategy to dark social tactics, and wrap with why bragging about Gartner wins usually backfires.

    20 min

  4. 11 AOÛT

    31: Cloudflare vs Perplexity, Laracon Recap, & Old News

    This week, we break down Cloudflare’s public callout of Perplexity and why it’s a perfect PR move for their new bot-charging feature. Hank recaps Laracon, from selling more tickets than ever to turning a golf course into a sponsor-speaker free-for-all with documentary crews, Lambo stress toys, and collectible jackets & patches. We wrap with the bizarre Astronomer saga and how a Chris Martin ex turned it into viral gold.

    23 min

  5. 30 JUIN

    Devtools are Pivoting + Cluely Hype

    We unpack the shift toward solopreneurs, prosumers, and "builder" personas, and what it means for onboarding, support, and product strategy. Then we break down Cluely, the Gen-Z startup with no clear product but a massive hype engine. Does marketing your marketing work? Should every startup build a hype team? And is Cluely the Fyre Festival of devtools?

    22 min

  6. 27 JUIN

    When Big Tech Copies You

    Raycast got Sherlocked by Apple... or did they? We break down how they flipped the narrative from panic to power move with a killer mix of transparency, humor, and speed. Then we shift gears to talk about Accel’s video content strategy, including one about letting ScaleAI's founder live in a VC's basement. VCs are getting good at content and honestly who saw that coming?

    16 min
  7. Three Levels of Ad Landing Pages

    12 JUIN

    Three Levels of Ad Landing Pages

    You spent real money. The ad worked. They clicked. Now what? In this episode, we break down how Vercel, Claude, and Statsig handled their Acquired podcast sponsorships and what happened after the click. From custom landing pages to mismatched CTAs, we dissect what worked and what didn’t. Then we shift to launch videos. Cursor mailed it in. Sentry nailed the joke. And we explain why knowing the vibe of your product matters more than just production value. Share with someone running ads or making a launch video.

    17 min

  8. 6 JUIN

    Clark, Cringe, & Counterpositioning: Retool vs Superblocks

    Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.

    23 min
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À propos

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Informations

  • Création
    Gonto and Hank
  • Années d’activité
    2024 - 2025
  • Épisodes
    34
  • Classification
    Contenu explicite
  • Copyright
    © Gonto and Hank
  • Site web de l’émission
    Code to Market

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