The Story Power Marketing Show

Tom Ruwitch
  • ٥٫٠ (٢٠)
  • تسويق
  • يتم التحديث أسبوعيًا

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

  1. How to Craft Stories That Persuade and Sell (with David Garfinkel)

    قبل ٥ أيام

    How to Craft Stories That Persuade and Sell (with David Garfinkel)

    David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations. In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks down the six categories and 25 types of persuasion stories that can be used in marketing and sales to build trust, overcome objections, and close deals. He and Tom also touch on the role of AI in storytelling and how to train AI to write persuasive stories effectively. Tune in for a masterclass in copywriting. DISCUSSED IN THIS EPISODE ~01:04 Introducing David Garfinkel: The Copywriting Master ~03:19 The Power of Persuasion Stories ~04:51 Understanding the Persuasion Story Code ~07:59 The Impact of Short Stories in Business ~15:35 Analyzing Famous Persuasion Stories ~22:00 Finding Your Own Persuasion Stories ~25:59 Understanding the Essence of a Story ~27:02 Real-World Examples of Persuasion Stories ~28:05 The Role of Subtlety in Storytelling ~29:54 Dramatic Impact in Movies vs. Persuasion Stories ~31:30 Effective Storytelling Techniques ~36:01 The Power of Status in Persuasion ~38:41 AI in Copywriting: Challenges and Strategies ~42:03 The Limitations of AI in Creativity ~43:15 Harnessing AI for Better Copywriting ~50:06 Final Thoughts and Resources FULL EPISODE VIDEO https://vimeo.com/1145066407 CONNECT WITH DAVID Books: The Persuasion Story Code: https://a.co/d/itWG12S Breakthrough Copywriting: https://a.co/d/7DfMgE1 LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

    ٥٤ من الدقائق
  2. How to Apply Bartender Wisdom to Business Success (with Neil Rogers)

    ٣ ديسمبر

    How to Apply Bartender Wisdom to Business Success (with Neil Rogers)

    Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns. In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success. Neil emphasizes the significance of consistency, persistence, and tenacity in sales, providing actionable advice for anyone looking to transform their marketing and sales approach through the power of storytelling. DISCUSSED IN THIS EPISODE 00:57 Meet Neil Rogers: From Bartender to Business Leader 02:12 The Journey from Bartending to Business Success 04:32 Applying Bartender Skills to Sales 06:51 The Birth of 'Bar Tips' and Business Insights 14:20 The Importance of Systems and Processes 18:24 Applying Lifelong Principles 18:55 Lessons from a Top Salesman 21:08 Transitioning to a New Industry 23:30 The Art of Tenacity in Sales 24:01 Hospitality and Personal Connection 31:07 Enhancing Customer Experience 32:21 Conclusion and Resources FULL EPISODE VIDEO https://vimeo.com/1142599906 CONNECT WITH NEIL Websites: rogmark.net  positiveactivity.net  Book: https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1 LinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

    ٣٦ من الدقائق
  3. How to Break Through The Noise with Direct Mail (with Jeff Kruszyna)

    ١٩ نوفمبر

    How to Break Through The Noise with Direct Mail (with Jeff Kruszyna)

    Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards. In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact. Whether you're a fundraiser or business owner, this episode is rich with timeless marketing wisdom. DISCUSSED IN THIS EPISODE 01:02 Meet the Guest: Jeff Kruszyna Impressive Background 02:50 The Power and Resurgence of Direct Mail 05:17 Emotional Connection and Storytelling in Marketing 11:44 Political Messaging: Simplifying Complex Issues 22:01 Testing and Personalization in Direct Response 26:40 Effective Calls to Action in Digital Marketing 28:13 Transition to Real Estate Marketing 28:43 Core Marketing Principles for Real Estate 30:37 The Power of Direct Mail in Modern Marketing 33:50 Integrating Multi-Channel Campaigns 43:32 The Importance of Repetition in Marketing 47:22 Conclusion and Contact Information FULL EPISODE VIDEO https://vimeo.com/1138367733 CONNECT WITH JEFF Website: https://www.jmkvictory.com/ LinkedIn: linkedin.com/company/jmkvictory/ Twitter and Instagram: @JMKVictory Facebook: facebook.com/jmkvictory

    ٥١ من الدقائق
  4. How to Avoid Becoming White Noise in an AI Overloaded World (with Doug Crowe)

    ١٢ نوفمبر

    How to Avoid Becoming White Noise in an AI Overloaded World (with Doug Crowe)

    Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago. Through his “future-proof” marketing and relationship-driven initiatives he works to give leaders "blue ocean" opportunities to expand their reach & impact. In this episode, Doug elaborates on how entrepreneurs and business leaders can avoid the trap of turning into 'white noise' by embedding human elements such as heart, experience, and responsibility into their machine-generated content. He and Tom explore the importance of personal branding, particularly when authoring a book, and in leveraging human connections to stand out in a crowded digital marketplace. DISCUSSED IN THIS EPISODE 01:05 Meet Doug Crowe: Brand Specialist and Media Insider 02:03 The Impact of AI on Content Creation 04:09 Humanizing AI-Generated Content 15:27 Doug Crow's Business and Services 23:56 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1135913555 CONNECT WITH DOUG Website: https://authoryourbrand.com/ LinkedIn: https://www.linkedin.com/in/thedougcrowe/

    ٢٦ من الدقائق
  5. How to Create Disney Level Loyalty Without The Theme Park Budget (with Vance Morris)

    ٥ نوفمبر

    How to Create Disney Level Loyalty Without The Theme Park Budget (with Vance Morris)

    Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing. He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life. DISCUSSED IN THIS EPISODE ~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur ~03:10 The Importance of Standing Out in Marketing ~06:14 Lessons from Disney: Systems and Processes ~12:57 Customer Retention and the Power of Experience ~15:03 The Cost of Acquiring vs. Retaining Customers ~20:00 The Importance of Communication in Customer Experience ~23:46 Vance Morris: Master of Storytelling and Email Marketing ~23:58 Customer Support Failures and Basics ~24:30 Creating Magical Customer Experiences ~26:15 Translating Disney's Magic to Your Business ~27:33 Handling Delays with Grace ~31:12 The Power of Personal Touch ~35:52 Implementing Systems for Success ~38:43 Practical Steps to Wow Your Customers ~40:48 Final Thoughts and Encouragement ~43:50 Closing Remarks and Call to Action FULL EPISODE VIDEO https://vimeo.com/1133717150 CONNECT WITH VANCE Website: https://www.vancemorris.com Service: https://www.deliverservicenow.com Social Media: LinkedIn: https://www.linkedin.com/in/vancemorris/ YouTube: https://www.youtube.com/@Deliverservicenow Facebook: https://www.facebook.com/vance.morris.9/

    ٤٧ من الدقائق
  6. How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

    ٢٩ أكتوبر

    How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)

    Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute. In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI. DISCUSSED IN THIS EPISODE ~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem ~02:03 Understanding the Core Principles of Sales ~03:58 How Simple Check and Smart Form Work ~08:04 Legal Considerations in Lead Qualification ~12:57 Optimizing Ad Spend with Qualified Leads ~18:17 Who Can Benefit from SimpleCheck? ~20:35 Introducing SmartForm: A New Tool for Lead Capture ~24:12 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1131169411 CONNECT WITH HUNTER Website: www.simplecheck.com/smartform Instagram: instagram.com/officialhunterhensley

    ٢٨ من الدقائق
  7. How to Scale Your Business Without Burning Out (with Dave Valentine)

    ٢٢ أكتوبر

    How to Scale Your Business Without Burning Out (with Dave Valentine)

    Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic. Dave faced a severe health scare at 29 due to excessive stress. This led him to make crucial lifestyle changes, including daily walks, meditation, and drinking more water. These changes not only improved his personal well-being but also exponentially grew his business. Dave discusses the importance of small, manageable steps in lifestyle changes and shares his current routines that help him maintain health and productivity. He and Tom highlight the power of balancing work and personal life for sustained business success. DISCUSSED IN THIS EPISODE 00:57 Meet Dave Valentine: How He Scales Business Without Burnout 02:13 Dave's Health Wake-Up Call and Lifestyle Changes 05:43 Implementing Small Changes for Big Results 10:23 Evolving Morning Routines and Personal Growth 22:14 About Finch: Performance Marketing Agency 26:15 The Importance of Rest and Work-Life Balance 30:07 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1129409260 CONNECT WITH DAVE TikTok: https://www.tiktok.com/@thewizardmarketing

    ٣٤ من الدقائق
  8. How to Stop Wasting Ad Spend and Start Tracking What Matters(with Scott Desgrosseilliers)

    ١٥ أكتوبر

    How to Stop Wasting Ad Spend and Start Tracking What Matters(with Scott Desgrosseilliers)

    Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts. DISCUSSED IN THIS EPISODE 00:57 Introducing Today's Guest: Scott Desgrosseilliers 02:38 Understanding Marketing Attribution 04:23 The Five Forces System Explained 09:32 Setting Expectations and Measuring Outcomes 15:45 Understanding the Importance of Financial Planning 16:14 Subscription Models Beyond Software 16:41 Projecting Lifetime Value and Conversion Rates 17:44 Optimization Strategies for Marketing 20:04 Leveraging AI for Marketing Attribution 21:32 Identifying Red Flags in Your Business 23:59 Practical Steps to Improve Attribution 26:04 Final Thoughts and Resources FULL EPISODE VIDEO https://vimeo.com/1127168505 CONNECT WITH SCOTT Website: https://WickedReports.com LinkedIn: https://www.linkedin.com/in/scottd71/

    ٣٢ من الدقائق
مشاهدة الكل (١٨٣)

٥
من ٥
‫٢٠ من التقييمات‬

حول

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

المعلومات

  • صناع العمل
    Tom Ruwitch
  • سنوات النشاط
    ٢٠٢١ - ٢٠٢٥
  • الحلقات
    ١٨٣
  • التقييم
    ملائم
  • حقوق النشر
    © Copyright Story Power Marketing, Inc.
  • موقع البرنامج على الويب
    The Story Power Marketing Show