Catalytic Leadership

Dr. William Attaway

Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

  1. Built to Sell: Client Account Management That Runs Without You

    -6 ДН.

    Built to Sell: Client Account Management That Runs Without You

    Send us Fan Mail If your agency stops the moment you step away, that’s not a client problem; it’s a systems problem. And it’s one that has a very clear solution. I sat down with Taylor McMaster, founder of DOT & Company, to talk about the client account management model she built over nearly seven years that quietly freed hundreds of agency owners from the meeting cycle, the email threads, and the feeling that every client relationship depends on them personally. Taylor didn’t just build a service. She built a business she could fully step away from, taking six months off without touching Slack or Asana, and then successfully exited through an acquisition by E2M Solutions. The proof of concept is the life she lived while building it. If you’ve ever told yourself your clients only want you, this episode is going to challenge that story and give you a real path forward. Books Mentioned Buy Back Your Time by Dan MartellCrucial Conversations by Joseph GrennyThe Compound Effect by Darren Hardy To learn more about how DOT & Company can remove you from the day-to-day of client management, head to dotandcompany.co. You can also connect with Taylor directly on LinkedIn; she’s very active there and would love to meet you. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    23 мин.
  2. The Nearshore Talent Advantage That's Scaling US Agencies Fast

    12 МАЯ

    The Nearshore Talent Advantage That's Scaling US Agencies Fast

    Send us Fan Mail If you've tried building a remote team and lost weeks to time zone gaps, miscommunication, and the slow grind of async feedback, this episode is your pivot point. I sat down with Brian Samson, founder of Plugg Technologies, a leading nearshore firm connecting Latin American talent with US companies. Brian has spent over 10 years in the nearshoring space, lived as an expat in Argentina, and grown three separate companies from zero to $4M ARR each. He's made 500+ placements and earned the pattern recognition most agency owners don't have yet. We unpacked why nearshore talent from Latin America is one of the most underused advantages in the agency world: US time zone alignment, cultural fluency, and a scrappy resilience that's almost impossible to hire for domestically. Brian also shared the costly founder mistake he made (so you don't have to): trying to buy sales instead of learning to sell. If your agency's growth is stalling, the answer might not be a better system; it might be better people. And they might be closer than you think. Books / Podcasts Mentioned Whale Done by Ken BlanchardMy First Million podcast Connect with Brian and learn more about nearshore talent solutions at plugg.tech. Fill out the contact form and Brian or a member of his team will personally reach out for a conversation tailored to your business. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    30 мин.
  3. High Integrity Sales: Scaling Without Selling Your Soul

    5 МАЯ

    High Integrity Sales: Scaling Without Selling Your Soul

    Send us Fan Mail If selling has ever felt like a betrayal of who you are, this episode will rewrite that story. I sat down with Justin Janowski, founder of Faith to Influence, where he helps Christian entrepreneurs master high-integrity sales. Over thousands of sales calls and millions of dollars in deals closed, Justin has built a reputation for something rare: a sales approach that is generous, honest, and genuinely win-win, whether the prospect buys or not. Justin's journey wasn't a straight line. He launched two businesses that didn't survive. He quit a stable job with a newborn baby and a wife who had left her career to support the family. And on his third attempt, armed with a system rooted in high-integrity sales principles, he did over $250,000 in revenue in year one, against a goal of $60,000. What you'll hear in this episode isn't theory. It's the real cost of conviction, and the proven framework for building a business that doesn't require you to compromise who you are to grow. If you've been doing all the right things but still feel stuck in your sales process, this conversation is for you. Books Mentioned Think and Grow Rich by Napoleon HillThe Ruthless Elimination of Hurry by John Mark ComerPracticing the Way by John Mark ComerThe Anatomy of Peace by The Arbinger Institute To learn more about Justin and the Christian Coaches Academy Live event happening July 15–17 in Milwaukee, click here. You can also follow him on social media at Justin Janowski and tune in to his podcast, Sales Strategies for Christian Coaches. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    31 мин.
  4. Heart First: How Servant Leader Culture Actually Gets Built

    28 АПР.

    Heart First: How Servant Leader Culture Actually Gets Built

    Send us Fan Mail If your agency's culture lives in your head and dies when you leave the room, this conversation is the reset you didn't know you needed.  In this episode, I sit down with Mark Miller, former VP of High Performance Leadership at Chick-fil-A, principal architect of one of the most recognized leadership cultures in corporate America, and co-author of The Secret, 4th Edition with Ken Blanchard.  Mark breaks down why servant leader culture doesn't happen by accident, why your leadership skills alone won't build the team that follows you, and what Chick-fil-A's 25-year research journey, validated across hundreds of locations, revealed about what actually accelerates leadership development.  If you're scaling an agency and your bench is thin, this episode is the framework you've been missing. Books Mentioned The Secret, 4th Edition: What Great Leaders Know and Do by Mark Miller and Ken BlanchardCulture Rules by Mark MillerThe Heart of Leadership by Mark MillerUncommon Greatness by Mark Miller Connect with Mark at leadeveryday.com, reach him directly at mark@leadeveryday.com, or call or text him at 678-612-8441. He gave out his personal cell, which tells you everything about the kind of leader he is.  Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    29 мин.
  5. Why Profit First Beats Chasing Revenue: Andrew Brockenbush's Playbook

    21 АПР.

    Why Profit First Beats Chasing Revenue: Andrew Brockenbush's Playbook

    Send us Fan Mail You can hit every revenue milestone and still run a broke agency. I've seen it, and so has Andrew Brockenbush. Andrew is the founder of Beefy Marketing, creator of the AI-powered Wingman platform, and host of the Business Growth Hacks podcast. With 13 years in the trenches building a brand that clients have made their own — literally calling him "Beefy" — he's done the work, made the mistakes, and now shares every lesson without a filter. In this conversation, Andrew breaks down what it actually looks like to run a profit first agency, restructuring his finances in real time using the Profit First framework, learning to delegate through the lens of the Freedom Compass, and finally investing in coaching after 13 years of going it alone. He's transparent about a challenging Q1, honest about the vanity of revenue metrics, and clear-eyed about where culture begins and what it costs when it breaks. If you're done chasing the number and ready to build something healthy, this episode is your playbook. Books Mentioned Profit First by Mike MichalowiczWho Not How by Dan SullivanNote: The Freedom Compass is a framework/tool from Michael Hyatt's Free to Focus, referenced by Andrew in the transcript. Head over to mustbenicebook.com/catalyticleadership to download a free chapter of Andrew's upcoming book; it's waiting for you right now. You'll get early access when the full book drops later this year. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    36 мин.
  6. The AI Trust Crisis: How Transparency Builds the Business Your Clients Won't Leave

    14 АПР.

    The AI Trust Crisis: How Transparency Builds the Business Your Clients Won't Leave

    Send us Fan Mail Your clients already know you're using AI. The question is: do they trust you with it? This week, I sat down with Vinnie Fisher, founder and CEO of SiteTrust, a former M&A attorney with a 26-year career, and a leader who has built and exited three 7-to-8-figure companies generating over $400 million in sales. Vinnie isn't theorizing about the AI trust crisis. He's building the solution to it. What started as a simple transparency watermark on an AI ad turned into one of the most clicked elements on his clients' websites. The result? Higher conversions, stronger engagement, and a certifiable competitive advantage, not because they added AI, but because they disclosed it. In this conversation, Vinnie breaks down the four pillars of responsible AI adoption: disclosure, legal compliance, governance, and workforce clarity, and why AI trust transparency isn't a compliance checkbox; it's your next growth lever. If you're scaling a digital agency and using AI in your client delivery, your operations, or your marketing, this episode will challenge how you think about integrity, adoption, and what your clients actually need to stay loyal. 📚 Books Mentioned The Five Levels of Leadership by John MaxwellPredictable Success by Les McKeownThe Trust Gap by Vinnie Fisher (forthcoming)Beyond Your Shadow by Vinnie FisherLegacy Through Multiplication by Vinnie Fisher Connect with Vinnie at SiteTrust.com and search "Vinnie Fisher" across social platforms; he's accessible and wants to hear your story. Be sure to check the his website for free resources from Vinnie, and get on the waitlist for his upcoming book, The Trust Gap. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    35 мин.
  7. Stop Guessing: The Blueprint for Hiring the Right Number Two

    7 АПР.

    Stop Guessing: The Blueprint for Hiring the Right Number Two

    Send us Fan Mail If your business can't run without you in the middle of it, the problem isn't your team; it's the seat that's still empty. In this episode, I sit down with Alec Broadfoot, founder and CEO of VisionSpark, a premium executive search firm in Worthington, Ohio, with a 99% placement rate and a spot on the 2023 Inc 5000. Alec has spent 14 years helping entrepreneurial companies make the one hire that changes everything: the right number-two leader. We break down why gut-based hiring keeps brilliant founders stuck, how one assessment tool flipped Alec's own team from 70% turnover to 70% retention, and the eight indispensable traits every second-in-command must have. This is the conversation that makes you realize you don't have a growth problem; you have a people-in-seats problem. ⏱ Chapter Breakdown 00:00 — Welcome & Intro: Meet Alec Broadfoot and VisionSpark 01:27 — From Banking to Entrepreneur: Alec's First Business at 25 03:01 — The Hiring Crisis: Firing 7 Out of 10 Employees 04:00 — How One Assessment Changed Everything (Talent Impact Profile) 05:52 — The Origin of VisionSpark: Solving the #2 Hire for Entrepreneurs 07:01 — Why 78% of Resumes Have Lies (And What to Use Instead) 08:52 — The Book: Hiring the Right Number Two Leader 10:17 — The 8 Indispensable Traits of a Great Number Two 12:40 — Culture Fit: The Harvard-Backed Ingredient Most Founders Ignore 14:08 — Success Story: The Couple Traveling the World After Hiring Their #2 15:31 — How Alec Stays Sharp: Strategic Coach, AI, and Pulse Meetings 18:03 — Books, Resources & What Alec Would Tell His 25-Year-Old Self 📚 Books Mentioned Unreasonable Hospitality by Will GuidaraThe Road Less Stupid by Keith J. CunninghamGood to Great by Jim CollinsThe Five Dysfunctions of a Team by Patrick LencioniGetting Naked by Patrick LencioniHiring the Right Number Two Leader by Alec Broadfoot Connect with Alec and explore VisionSpark's hiring process at visionsparksearch.com. You can also find his book, Hiring the Right Number Two Leader, on Amazon, and if you reach out to him on LinkedIn, mention the show and he'll make sure to connect with you personally. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    22 мин.
  8. Tired of Building Offers? Validate Your Business Idea First

    31 МАР.

    Tired of Building Offers? Validate Your Business Idea First

    Send us Fan Mail If you’re building new offers, investing time, and still questioning whether it will actually convert, you don’t have a scaling problem. You have a validation problem. In this episode, I sit down with Anya Cheng, Founder and CEO of Taelor, an AI-powered menswear rental platform backed by early investors in companies like Nvidia, TikTok, Facebook, Lyft, and Spotify, to unpack how to validate your business idea before you build. Anya didn’t start with a polished product. She started with a hypothesis, a landing page, and one customer she almost ignored. What followed was a repeatable way to test demand, get first customers without a finished product, and build traction before scaling. We walk through real examples of MVP validation, how to avoid building offers no one buys, and the exact thinking shift that turns uncertainty into clarity. If you’re refining an offer, launching something new, or looking to scale without wasted effort, this conversation will recalibrate how you build. Books Mentioned - Get to AHA by Andy Cunningham If you want to experience what Anya is building, visit taelor.style and use code podcast25 for 25% off your first month. You can also reach out directly at Anya@taelor.ai to explore partnerships, insights, or opportunities to connect. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    35 мин.
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Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

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