How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.

--------------Episode's Chapters----------------

00:00 - Welcome & Why We’re Re-Recording

01:00 - Meet Ane Wiese & Benjamin Thornton

03:12 - What “Visibility in AI Search” Really Means

06:28 - How AI Search Is Changing SEO

10:17 - First Steps to Improve AI Visibility

14:42 - Tracking Prompts Like Keywords

18:55 - Finding Semantic Intent in AI Prompts

22:18 - Variations & Use Cases for Prompt Tracking

26:45 - Challenges with Measuring AI Prompt Data

31:08 - Tools & Methods to Discover Prompt Trends

35:42 - Comparing AI Search vs. Google Search Habits

40:44 - The Importance of Knowing Your Audience

44:51 - AI Hallucinations & Fact-Checking Tips

48:03 - Quick Hacks to Boost AI Search Presence

51:10 - Leveraging Publications & Citations for Visibility

53:15 - Systematic SEO & Brand Mention Strategies

55:00 - Final Thoughts & Key Takeaways

Ane - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/

Benjamin - https://www.linkedin.com/in/bthornton75/

Keyword.com - https://keyword.com/

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