E-commerce Spotlight

iCEA Group
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No matter if you’re an owner of a fledgling online store or an experienced market conqueror, E-commerce Spotlight is a place for you 🛒 Here, you’ll find answers to any challenges you may face, from choosing the right sales platform to handling reviews from dissatisfied customers, to effective ways to scale your business. The program takes e-commerce issues under the telescope and sheds new light on the technologies that support intercontinental sales. Every episode features experts who day-to-day build the industry across the Canadian, US and UK markets 🌎

单集

  1. What effective push notifications should look like? 👀 | E-commerce Spotlight, Ep. 7

    2023/03/28

    What effective push notifications should look like? 👀 | E-commerce Spotlight, Ep. 7

    Push notifications are a very effective way to inform subscribers of updates. However, the first step to an effective email marketing is to create the right strategy. Notifications can't be sent too often, lest customers think we're too pushy, and it can't be too infrequent either. How to balance all these issues to keep customers happy? 🤔 These questions were answered by Klaudia Kania from PushPushGo in today's episode of E-commerce Spotlight 🎤 The host Adam Brykowicz spoke with her about effective push notifications. From the podcast, you will learn: 🔊 How to create an effective push notifications? 🔊 What is the best time to send push notifications? 🔊 How not to exaggerate by sending notifications? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/bbVdlt36N1U Get to know us 👉 ⁠https://www.icea-group.com/⁠ Let's meet on social media 👋 FB ➡ ⁠https://www.facebook.com/iceagroup⁠ LI ➡ ⁠https://www.linkedin.com/company/iceagroup/⁠ IG ➡ ⁠https://www.instagram.com/icea.group/⁠ TikTok ➡ ⁠https://www.tiktok.com/@iceagroup

    29 分钟
  2. Which business model should you choose? 🤔| E-commerce Spotlight Ep. 6

    2023/03/14

    Which business model should you choose? 🤔| E-commerce Spotlight Ep. 6

    White label and private label are business models which gain popularity around the world. Each of them has different capabilities and features to help you create a profitable online business. What does white label and private label look like in the #SEO industry? Which business model will be the ideal solution for a particular industry?   You'll hear the answer to that question in today's episode of E-commerce Spotlight, in which Adam Brykowicz's guest was our Head of International Executive Department Anna Jelonek.    From the podcast, you will learn:  🔊 The advantages of white label and private label  🔊 Which industry should choose white label? 🔊 Why SEO is so important? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/n1b3dkavpyQ Get to know us 👉 https://www.icea-group.com/ Let's meet on social media 👋 FB ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    23 分钟
  3. How to increase your conversion rate, order value & session time with #LiveShopping? | E-commerce Spotlight, Ep. 5

    2023/02/28

    How to increase your conversion rate, order value & session time with #LiveShopping? | E-commerce Spotlight, Ep. 5

    Live shopping is a fast-growing method of promoting online stores. It is an innovate solution that connects online shopping with shopping in a traditional store. Live shopping is a kind of online event, organized by the brand, in which stylists present products live. During this event, you can get expert’s opinions, as well as see the item on a model or real customers. But what can your business benefit from putting commerce in motion?    In today's episode of E-commerce Spotlight, Adam Brykowicz and his guest Adrian Stępinski from Firework talk about the pros & cons of live shopping.    From the podcast, you will learn:  🎤 How was live shopping created?  🎤 How does it work?  🎤 What are the secrets to making it successful? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/iWJl8lHXmCM Get to know us 👉 https://www.icea-group.com/ Let's meet on social media 👋 FB ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    38 分钟
  4. Reduce wait time and increase customer satisfaction ⏳| E-commerce Spotlight, Ep. 4

    2023/02/14

    Reduce wait time and increase customer satisfaction ⏳| E-commerce Spotlight, Ep. 4

    Every #ecommerce owner should make sure that the site meets users’ expectations. This includes customer service response time, because the longer waiting time, the less likely a purchase will be made. Does the current state of e-commerce require any changes in terms of customer experience? In today’s episode of E-commerce Spotlight, Diane Hajzer will talk with Yohan Loyer, an expert from Gorgias about reduction of customer service response time ⏳ The guest will present ways to improve customer satisfaction. From the #podcast, you will learn: 🎧 What is the current state of e-commerce? 🎧 What is the ideal response time? 🎧 How we can reduce it? 🎧 Does the type of communication channel matter? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/70kmywyZKIM Get to know us 👉 https://www.icea-group.com/ Let's meet on social media 👋 FB ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    35 分钟
  5. Do your clients prefer to communicate with #voicebots? 🤖 | E-commerce Spotlight, Ep. 3

    2023/01/31

    Do your clients prefer to communicate with #voicebots? 🤖 | E-commerce Spotlight, Ep. 3

    Nowadays, #voicebots are an inseparable part of any #ecommerce business. They answer questions asked by users and save us time 💻 However, are robots enough? Don’t we need contact with real people? Listen to Bartosz Malinowski, an expert from Apifonica, and find out what he says about this issue in the 3rd episode of E-commerce Spotlight. Diana Hajzer's guest will tell us whether voicebots will replace the human touch. From the podcast, you will learn: 👉🏻 Differences between chatbots and voicebots 👉🏻 The advantages of voicebots 👉🏻 Do users prefer bots? 👉🏻 What will the future of AI look like? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/9daHTGJH-4Q Get to know us 👉 https://www.icea-group.com/ Let's meet on social media 👋 FB ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    35 分钟
  6. Build a successful online store without coding 🛒 | E-commerce Spotlight, Ep. 2

    2023/01/17

    Build a successful online store without coding 🛒 | E-commerce Spotlight, Ep. 2

    #Magento and #Shopify are one of the biggest e-commerce platforms. Each of these solutions has different functions and tools, but which would be the best fit for your #onlinebusiness? 🤔 Get an expert's opinion by listening to the second episode of E-commerce Spotlight 🎧 Host Diana Hajzer asked Josh Grant from Absolute Design which #ecommerce platform is better: Magento or Shopify. From the podcast, you will learn: 🔊 What are the biggest pros and cons of each solution? 🔊 Which one is more beginner-friendly/affordable/functional? 🔊 What is the range of built-in SEO features on each platform? 🔊 How much does it cost to change a platform? 🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/DJ8ZsH2K8xo Get to know us 👉 https://www.icea-group.com/ Let's meet on social media 👋 Facebook ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    22 分钟
  7. Which #WordPress theme will be perfect for your online business? 💻 | E-commerce Spotlight Ep.1

    2023/01/04

    Which #WordPress theme will be perfect for your online business? 💻 | E-commerce Spotlight Ep.1

    WordPress is the most popular tool for creating websites. It has many features, plugins and widgets. You can design your own theme or use ready-made ones. However, which is the better option for an online business? 🤔  You can find all this out in the first episode of E-commerce Spotlight, hosted by Diana Hajzer. A representative from ChopChop will touch on ready-made and custom WordPress themes.  From the podcast, you will learn: ✅ What is better, custom-made or ready-made? ✅ What are the biggest advantages of custom themes? ✅ Why ready-made themes are more popular than custom themes? ✅ How these themes look like step by step    🔔 Subscribe and don't miss out on new episodes! Watch on YouTube ➡ https://youtu.be/dCJHg-02gJk Get to know us 👉 https://www.icea-group.com/  Let's meet on social media 👋  Facebook ➡ https://www.facebook.com/iceagroup LI ➡ https://www.linkedin.com/company/iceagroup/ IG ➡ https://www.instagram.com/icea.group/ TikTok ➡ https://www.tiktok.com/@iceagroup

    39 分钟
  • 7 集

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No matter if you’re an owner of a fledgling online store or an experienced market conqueror, E-commerce Spotlight is a place for you 🛒 Here, you’ll find answers to any challenges you may face, from choosing the right sales platform to handling reviews from dissatisfied customers, to effective ways to scale your business. The program takes e-commerce issues under the telescope and sheds new light on the technologies that support intercontinental sales. Every episode features experts who day-to-day build the industry across the Canadian, US and UK markets 🌎

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