Small Business PR

Gloria Chou
  • 5.0 (276)
  • 创业
  • 一周一更

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

  1. 5天前

    5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business

    In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency. With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision. The Golden Window for Small Business PR Right now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search. By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before. How to Use Perplexity to Get Featured Perplexity.ai isn’t just a search engine—it’s your new PR researcher. Gloria walks through her five-step system to use it effectively: Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.Research Competitors – See where similar brands are getting featured and adapt those media angles.Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.Draft the Perfect Pitch – Use Gloria’s CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch. The AI-Powered PR Workflow Gloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing.  Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR. Why the Time Is Now Gift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.” In her words: “It’s like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won’t again for another decade.” Final Takeaway You don’t need a publicist, samples, or paid ads to get national press.  What you do need is:  ✅ Relevance  ✅ Consistency  ✅ Strategy If you’re ready to get your products featured in media and show up at the top of AI search, now’s the time to start.

    15 分钟

  2. 10月20日

    3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)

    In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.” After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice. If you’ve ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it. 3 AI Rules You Need to Break Forget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck: “You need to learn AI the right way before using it.”  Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss.“You need to buy expensive AI courses to unlock the secrets.”  Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions.“You need to stay on top of every AI update.”  Totally false. You don’t need 10 newsletters and 5 new tools. Stick to what works and keep it simple. Gloria’s Go-To AI Stack for Small Business Owners Here’s what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm: ChatGPT: For brainstorming, writing pitches, and content creationPerplexity: As her new “Google” for real-time insights and trend researchCanva: For clean, shareable visualsFathom.ai: For auto-recording and transcribing meetings to train AI fasterClaude: Her personal writing and marketing CMO (replaces a $3K/month hire!) The Real ROI of Using AI Authentically AI isn’t replacing Gloria’s human touch—it’s amplifying it.  By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion. She reminds listeners that knowledge isn’t the most valuable asset anymore—time is. Final Takeaway You don’t need to be tech-savvy to make AI work for your business.  You just need:  ✅ Curiosity  ✅ Simplicity  ✅ The courage to start before you’re ready When used right, AI doesn’t replace your voice—it amplifies it. Let this episode show you how.

    16 分钟

  3. 10月13日

    How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO

    AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO. In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders. For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI. If you’re a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot. Why You Can’t Wait to Do PR The AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally.  That means:  🧠 AI is already deciding which brands to surface and recommend.  📈 If you’re not featured in credible media right now, your competitors will take those trust signals — and it’ll be much harder to dislodge them later. Gloria explains that PR is how you feed the AI machine — by giving algorithms structured, credible data from trusted media sources that signal your brand’s authority. The Power of Trust Signals in the Age of AI AI platforms like ChatGPT, Google, and Amazon are now pulling data from third-party media — not ads.  That’s great news for small business founders, because:  ✅ You can’t buy your way into AI recommendations right now.  ✅ Media features level the playing field between small brands and big corporations.  ✅ Every earned feature becomes part of your brand’s digital DNA — the “trust layer” that AI reads when deciding who to recommend. PR doesn’t disappear after 24 hours like a social post or ad campaign — it compounds. Each media mention reinforces your credibility and ripples across search engines, social platforms, and now, AI ecosystems. How PR Fuels Every Algorithm When you earn press coverage — a podcast, a blog, a gift guide — you’re not just building awareness. You’re creating structured, verifiable data that fuels AI and search algorithms across: ChatGPTGoogle SearchMetaAmazonEvery credible feature increases your visibility everywhere else. Why Now Is the Golden Window for Small Businesses Gloria calls this moment a once-in-a-generation opportunity for founders. Before paid placements and large brands flood the space, you can still win with credibility — not budget. Media mentions today will help AI “learn” who to trust and recommend tomorrow. Once those trust signals are embedded, they’re nearly impossible to replace. PR Is the New SEO Gloria predicts that PR will soon replace traditional SEO as the main driver of visibility. She’s living proof: without spending on SEO or ads, her 100+ podcast features and media appearances have made her the #1 small business PR expert according to AI — all thanks to the power of earned trust signals. The Small Business Advantage: Simplicity and Speed Inside the Get Featured Accelerator, Gloria gives founders:  💡 Copy-and-paste ChatGPT prompts that do the brainstorming and pitch writing for you  💡 Daily curated PR opportunities  💡 A media database of journalists you can contact right away Even if you don’t make your own products (like subscription box founders), you can still get featured — repeatedly — in year-round gift guides and trend roundups.

    12 分钟

  4. 10月6日

    ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers

    In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners. Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand. If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap. Why AI Visibility Is the New PR Metric Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers. She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching. How to Use AI Tools to Get Featured Faster Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes. Tools and tactics she covers: Perplexity: for real-time journalist research and trend insightsChatGPT or Claude: for refining your final pitch copyThe CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and RelevanceThe Evergreen PR System That Feeds Your SEO PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking. She breaks down how founders can create an interconnected web of links through:  ✅ Media pages showcasing features  ✅ Repurposed podcast interviews  ✅ Press releases indexed on Google Final Takeaway PR is no longer just about getting featured—it’s about being found. To win in the age of AI search, you need:  ✅ Consistent, earned visibility  ✅ Updated content across all platforms  ✅ A clear, unified brand story When AI knows who you are, your customers will too.

    16 分钟

  5. 9月29日

    The PR + AI Shortcut to Getting Featured in Media + Gift Guides

    In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout. This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR. Why Gloria Retired the PR Starter Pack After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times. The Role of AI in PR (and Why Time-Strapped Founders Need It) PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days. Why Authentic Messaging Matters More Than Ever Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection. What Founders Will Get Inside the Get Featured Accelerator Daily curated PR opportunities delivered straight to your inboxAI-powered tools to help you pitch with confidenceDirect coaching and unlimited support from Gloria herself (no faceless team of coaches)A safe, diverse, values-first community of product-based foundersProven systems to land year-round press in gift guides, podcasts, and national outlets Final Takeaway You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:  ✅ A bold, clear message  ✅ Tools that save you time  ✅ A repeatable, human-first system The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.

    19 分钟

  6. 9月22日

    Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained

    In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition. We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the explosion of free, easy-to-use AI tools that make PR faster than ever. If you’re a product-based founder who wants to ride this wave and finally get featured without expensive agencies or endless hours of pitching, this episode breaks it all down. The Holy Trifecta: Why This Window Won’t Last Gift guides are evergreen. AI search is exploding. And AI tools have lowered the barrier to entry for small businesses. Put these three forces together, and you have the most powerful PR opportunity in years. The 3 AI Tools I Use Every Day for PR Forget shiny-object overload. I go deep with just three: Perplexity → my go-to research brain for real-time insights, competitor analysis, and gift guide discoveryClaude → my authentic marketing brain for writing compelling emails, captions, and sales pages in my own voiceChatGPT → my Swiss army knife for synthesis, quick pitches, charts, and repurposingWhy Perplexity Is a PR Game-Changer Instead of staring at a blank screen, Perplexity gives you instant angles journalists actually care about—pop culture, trends, and consumer insights. It even shows you where your competitors have been featured so you can pitch smarter. Claude: Your Marketing Brain That Writes Like You Claude helps me write polarizing, authentic emails that spark real conversation—something my old $3,000/month CMO couldn’t do. With “project knowledge,” you can train it to sound exactly like you and even use it as a personal assistant for email and calendar management. ChatGPT: The Swiss Army Knife Every Founder Needs From reworking pitches into journalist-friendly copy to summarizing books and podcasts into action steps, ChatGPT saves hours every week. It’s not fancy—it’s functional. The Final Takeaway AI is no longer optional for small business PR—it’s your ticket to getting featured, building SEO, and staying ahead of the curve. What you need is: ✅ A simple, streamlined AI tech stack ✅ The right angles that tie into trends and gift guides ✅ Consistency before the golden window closes If you’ve been waiting for the “right time” to start pitching, this is it.

    22 分钟

  7. 9月15日

    PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses

    In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency. We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it. Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get featured in national media with zero ad spend. Why Gift Guides Are the #1 Way to Get Featured in Q4 Gift guides aren’t just for Christmas. Editors are actively building guides for every season—Valentine’s Day, Mother’s Day, Graduation, Back-to-School, and beyond. By getting your product into these articles, you’re meeting customers where they’re already primed to buy. Even better? Gift guides give you lasting SEO that outlives paid ads and Instagram posts. How AI Search Is Creating a PR Gold Rush More consumers are turning to ChatGPT and AI search tools for product recommendations. That means if your brand shows up in credible media, you’re signaling to AI that you’re trustworthy and relevant. This window won’t last forever—founders who act now can dominate search before the market gets saturated. Free and Accessible PR Tools Every Founder Should Use You don’t need a $5K/month PR agency to get results. In this episode, I share how small business owners are using tools like: Perplexity.ai → to uncover real-time trends and angles journalists care aboutChatGPT → to fine-tune pitches into clear, concise storiesEmail + LinkedIn → to reach editors directly, no insider contacts required Avoid These Costly PR Mistakes You don’t need to: Send out tons of free samplesWrite vague, one-size-fits-all pitchesWait for the “perfect” time to start Instead, focus on clarity, relationships, and consistency. The CPR Method: Your PR Roadmap I walk you through my signature CPR Method, a framework that helps founders land not only media coverage but also wholesale opportunities. CPR = C: Credibility → your story and why you’re legit P: Point of View → your unique angle R: Relevance → why now, why this outlet Final Takeaway This is the most powerful moment in the last 10 years to start pitching your business. You don’t need ads, agencies, or huge budgets. What you do need is:  ✅ A clear message  ✅ A relationship-first approach  ✅ A repeatable system If other small businesses can land BuzzFeed, Refinery29, and Vogue, you can too.

    15 分钟

  8. 9月8日

    How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)

    In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples. If you’re a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New York Post. The Best Time to Pitch Gift Guides Timing is everything. Learn exactly when to pitch for: Holiday gift guides (Q4, Black Friday, Cyber Monday)Valentine’s Day gift guidesMother’s Day gift guidesPrint vs. digital media timelines Do You Have to Send Samples? Not always. I share when journalists actually want samples, when they don’t, and how to avoid wasting money on free product giveaways. You’ll also hear creative sample alternatives for luxury products, handmade goods, or high-cost items. How to Choose Which Product to Pitch Stop sending your whole catalog! Discover how to: Pitch 1–2 best sellers journalists actually want to featureMatch your pitch to seasonal trends and occasionsLeverage limited-time collaborations and bundles for maximum press Why Curated Boxes and Retailers Can Get Featured Too You don’t need to manufacture your own products to get press. Subscription boxes and curators are landing features in Apartment Therapy, Forbes, Brit+Co, and more—I’ll share exactly how they do it. Breaking Through PR Myths & Limiting Beliefs Think you need: ❌ A perfect website? ❌ Hundreds of customer testimonials? ❌ A massive social media following? Think again. I’ll show you why journalists care more about seasonal relevance, story, and uniqueness than vanity metrics. Final Takeaway Gift guides aren’t just for the holidays—they’re a year-round PR strategy that can boost sales, SEO, and brand credibility. Everything you want in your business is on the other side of pressing “send.” You don’t need a PR agency or a five-figure ad budget. What you need is:  ✅ A clear, relevant pitch  ✅ Consistency and follow-up  ✅ The courage to start now ✨ If you’re serious about getting your products featured in holiday gift guides and top media outlets, this episode is your roadmap.

    16 分钟
查看全部 213 集

预告

5
共 5 分
276 个评分

关于

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

信息

  • 创作者
    Gloria Chou
  • 活跃年份
    2021年 - 2025年
  • 单集
    213
  • 分级
    儿童不宜
  • 版权
    © 2025 Copyright 2021 Small Business PR All Rights Reserved
  • 节目网站
    Small Business PR

你可能还喜欢