Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
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Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

  1. 3일 전

    Not a Lead Issue: Why Agents Struggle With Follow-Up

    Most of us think we’re struggling with follow-up because we aren’t consistent enough, or the leads just aren’t good enough. But in reality, the problem goes much deeper than missed calls and forgotten reminders.  The real issue is that most agents fundamentally misunderstand how long it actually takes to convert a lead, and what those follow-up conversations are supposed to feel like.  We expect one call to turn into an appointment and one appointment to turn into a deal. When that doesn’t happen, we assume the lead isn’t interested, or worse, that we’re “bothering them.”  What makes follow-up fall apart isn’t laziness, it’s uncertainty. We jump off that first call, and when it’s time to reconnect, we genuinely have no idea what to say next.  So we default to the fastest escape hatch: a cold text, a generic check-in, a “just touching base” message that signals the wrong thing, you’re following up for yourself, not to bring value to the lead.  How do we shift our mindset around follow-up? How do we take the pressure and hesitation out of lead follow-up? In this episode, we break down the patterns behind bad follow-up, the mindset shift that makes good follow-up easy, and the small adjustments that help you stay connected to your entire pipeline.   Things You’ll Learn In This Episode  Follow-up takes more touches than most agents assume Most clients need several conversations before anything moves forward. How do we plan for a longer decision cycle instead of expecting quick wins? Why “just checking in” messages fall flat Generic follow-up doesn’t create meaningful engagement. How do we make sure our touchpoints actually reflect where the client is in their process? How to pick up the conversation where it last ended A good follow-up feels like continuity, not a reset. What becomes easier when we reconnect around the client’s timeline, concerns, or next step? The role of warm and older leads in your pipeline Hot leads aren’t the only ones who convert. What opportunities show up when every stage of our database has a consistent follow-up rhythm?     About Your Host   Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience they are looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.   Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com   Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

    14분

  2. 11월 20일

    The Daily Routine of Top Producers: What The Best Do Differently

    Every average agent wants to know what top producers are doing differently to get their results. They’re in the same market, dealing with the same obstacles, and working with the same number of hours, yet somehow, they keep pulling ahead. Over the years, we’ve noticed clear patterns: top producers share the same habits, and struggling agents share the same mistakes. The contrast couldn’t be clearer. Top producers don’t rely on luck or talent; they rely on discipline. Their edge isn’t in the big things; it’s in the small, repeatable actions that make up their daily routine. But it’s not just about structure; it’s also about boundaries. There’s a rhythm to how top producers move through their day; a structure that keeps them focused while everyone else is reacting. What do top producers do every single day? How are they so effective with their time management? In this episode, we’re breaking down what a real top producer’s day looks like, the routines, time blocks, and mindset shifts that separate consistency from chaos. Things You’ll Learn The day starts the night before Top producers don’t wait for the morning to get organized; they close out the previous day with reflection and a plan. How do you make preparation part of your routine? Prioritization drives everything Top producers focus on the handful of calls and conversations that actually move the business forward. What does your version of a focused day look like? Structure creates freedom The best agents know exactly when their day ends, and that clarity makes them more productive. How do you use time blocking to draw the line between work and downtime? Time blocks keep chaos out Lead gen, follow-up, research, and even thinking time are all scheduled and protected for top producers. What time blocks could make your business feel more consistent?   Host Bio Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.   Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    18분

  3. 11월 13일

    Where Do New Agents Find Their First Deals?

    Whether you’re a brand-new agent still waiting on your first commission check or a seasoned agent trying to jumpstart a slow season, the real question is the same: where do you find a deal?  In real estate, there’s no shortage of strategies: calling expireds, launching Facebook ads, working your sphere, and hosting open houses, but not all strategies are created equal, especially when you’re just starting out.  Some methods build momentum fast, others require more skill, time, or confidence than most new agents have on day one. The goal isn’t just to get a transaction, it’s to get that first win that proves you belong in this business.  What are some of the easiest ways to generate a deal in 60-90 days? What lead gen methods should new agents avoid until they have more experience?  In this episode, we unpack the best ways to get early traction, from tapping into buyer leads and old contacts in your brokerage’s database to simple text scripts that turn conversations into contracts.  Things You’ll Learn In This Episode  Your sphere isn’t exhausted; it’s untapped Most agents don’t fail because people don’t trust them; they fail because they never actually reach out. What would happen if you texted every single contact in your phone this week? Old leads are hidden gold That “cold” or “dead” lead in the CRM might be someone else’s future closing. What deals could you unlock if you spent just three hours a day calling your database? Buyers build momentum faster than listings If you’re trying to get paid sooner rather than later, working buyer leads can be the quickest way to a paycheck. Why are so many agents resisting the easiest deals to close? Avoid the toughest game too early Expireds are powerful, but not for beginners. What traps do agents fall into when they jump into advanced lead types before building confidence?   About Your Host Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information they need to make sound financial decisions while being sensitive to the experience they seek in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC. Guest Host Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

    15분

  4. 11월 6일

    The Real Reasons Real Estate Agents Are Failing Right Now

    When real estate agents struggle, the first thing they do is blame the market: the interest rates, the inventory, the leads. But the truth is, that’s not why agents are failing. The truth is simpler and more uncomfortable. Most agents fail because they overcomplicate what actually works. They treat real estate like a hobby, showing up when they feel like it and wondering why their results are unpredictable. They think they are following up and nurturing leads, when all they are doing is notifying people.  What does it take to win in a slow market? How do you align your habits with the success you want?  In this episode, we break down the hard truths about why agents fail, and what separates those who last from those who leave.    Things You’ll Learn In This Episode  Overcomplication kills performance Agents often add layers of busywork to justify their commissions. What would happen if you focused only on the actions that directly lead to appointments? Treat it like a business, not a hobby Most agents have no real plan or structure. How does your day change when you start thinking like an entrepreneur instead of an employee? Structure beats hustle Working “24/7” isn’t a badge of honor; it’s a lack of boundaries. How does consistency in your schedule create both results and freedom? Conversations = closings There’s still a direct correlation between the people you talk to and the deals you close. How would your year look if you built your day around that one rule?   About Your Hosts   Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has received professional training from coaches such as Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.   Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

    22분

  5. 10월 30일

    So You Want to Be a Listing Agent? Start Here

    Every new agent has heard the old saying: “You have to list to last.” The industry myth is that the fastest way to big numbers is chasing listings.  But here’s the truth: being a listing agent isn’t just about getting a few signs in the yard. It’s an entirely different business model.  Buyer’s agents mostly service leads that come to them. Listing agents? They generate leads out of thin air. That’s why most people who say they want to be listing agents back off the second they realize what it takes: daily prospecting, mastering conversations, and building the confidence to win face-to-face at the kitchen table. How do you actually become a dominant listing agent? Why do so many listing agents struggle with listings?  In this episode, we break down the real difference between buyer and listing agents. We discuss why your presentation skills may matter even more than your prospecting.    Things You’ll Learn In This Episode  Listing agent = lead generator Being a listing agent isn’t about waiting for opportunities; it’s about creating them. How do you build your entire schedule around prospecting? Why confidence beats scripts Agents who fear giving a weak presentation avoid setting appointments altogether. How does mastering your presentation actually unlock more leads? Sellers sell on logic, not emotion Buyers dream about how a home feels. Sellers focus on data and dollars. How do you use market knowledge to justify your recommendations with hard logic?   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Guest Host  Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    16분

  6. 10월 16일

    $10 Million at 23: From Chasing Top Producers to Becoming One w/ Emilee Mosso

    For many new agents, the top producers in the office are intimidating. Their success feels out of reach; it’s something you’ll never accomplish yourself. But for some agents, those same people are motivating. They’re proof that it can be done, and they become the standard to chase.  Emilee Mosso went from wanting to be like those agents to achieving success in her own right. And at 23, she’s done $10 million in volume, and this is just the beginning.  How did Emilee turn her goals into a reality? How did she move past some of the places that keep agents stuck?  It starts with showing up before you feel ready, asking for help instead of guessing, and treating every “no” as practice for the next “yes.” In this episode of Level Up, the Century 21 Blackwell agent shares the mindset and approach behind her success. We also unpack how to learn from the right people, move through rejection without losing momentum, and develop the habits that make you a top producer.   In the beginning, you take the no’s personally. Now, when someone says no, I just think I’m closer to someone who will tell me yes. -Emilee Mosso   Things You’ll Learn In This Episode  Consistency compounds faster than talent How does showing up, especially on the days you don’t feel like it, quietly build the kind of momentum that skill alone can’t? The hidden advantage in rejection What shifts when “no” stops meaning you failed and starts meaning you’re still moving forward? Why agents really fear listings Most agents stay buyers’ agents, not because they can’t handle listings, but because rejection from a seller feels personal. How do you push through that fear and build real leverage on the other side of it? The value of proximity How much faster can you grow when you surround yourself with people who’ve already done what you’re trying to do?   Guest Bio Emilee Mosso is a licensed North & South Carolina real estate agent at Century 21 Blackwell. Emilee loves listening to people's needs in the real estate market to find a way to best serve them. Serving others is a passion of hers. She serves on the Spartanburg Board of Realtors Governmental Affairs Committee, the Community Service Committee as the Vice Chair, and the Public Relations Committee as the Chair. She is a founding member of South Carolina's Upstate chapter of Women's Council of Realtors. Emilee is also a member of Kiwanis International, where she serves her local Spartanburg Kiwanis club on several committees and as a board member. She is also a team holder for Alex's Lemonade Stand Foundation, a non-profit organization dedicated to fighting childhood cancer. Real estate was just a dream for Emilee at the young age of ten. When she heard her parents sharing their criteria, she quickly discovered Zillow, and a real estate fire was lit inside of her, and she has worked to make it come true. Every day, Emilee strives to help someone with the buying or selling process. In 2022, she was awarded the Quality Service Award for her dedication to her clients, as well as the "Rising Star" award. Connect with Emilee on Instagram and Facebook.     About Your Host Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holme,s and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.   Guest Host Brendon Payne has been selling Real Estate Since 2007. In a very short period of time, his performance has allowed him to be one of the highest-producing agents in South Carolina and in the Top 1% of agents nationwide.  He has trained under the Top Real Estate Coaches in the industry and now uses his skills and expertise to lead and train his own agents at Century 21 Charleston Expert Real Estate Advisors.  Brendon considers himself a life-long student of the industry and seeks out other Top Performers, Trainers, and Coaches to continually stay at the top of his game and add value to his clients and the agents that he coaches.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    31분

  7. 10월 2일

    How to Become a Better Buyer’s Agent (It’s Not About Showing More Homes)

    A lot of buyer’s agents think being “better” just means moving faster. Taking every late-night call, saying yes to every showing, and running themselves ragged across town. More homes, more showings, more hustle. But hustle doesn’t equal conversion, it often equals burnout. The agents who actually win with buyers aren’t the ones sprinting around at all hours. They’re the ones who slow down, take control, and position themselves as trusted advisors. The truth is, too many buyer’s agents play the role of door-opener. They think value comes from access, when in reality, buyers are craving authority. Without clear guidance, clients don’t feel safe. They get overwhelmed by endless options, stall out on decisions, and eventually ghost you. Being a great buyer’s agent isn’t about being available 24/7. It’s about creating safety through authority, building trust by asking better questions, and making recommendations without being pushy.  So how do you shift from being “just another agent” to the one buyers actually listen to? How do you guide clients without making them feel like subordinates? In this episode of Level Up, we break down exactly what separates the buyer’s agents who burn out from the ones who close deals consistently, and how you can step into that second category.   Buyer’s agents want to be the respected advisor, but they tend to act like they’re just the door opener. -Greg Harrelson   Things You’ll Learn In This Episode  Value beats volume Being available 24/7 and running from showing to showing doesn’t make you a better agent. What happens when you focus on bringing value and expertise instead of more showings? The power of buyer consultations Most agents skip straight to showings, but consultations uncover motivation, timelines, and deal-breakers. How does a simple upfront conversation save you time and boost your conversion rate? Authority without arrogance Buyers want guidance, but they don’t want to feel bossed around. How do you step into authority while still making clients feel safe and in control?   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Guest Hosts Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    18분

  8. 9월 25일

    Want to Kill Objections and Move Deals Forward? Use These Market Data Points

    Some agents think market data is just a bunch of MLS stats to throw into a listing presentation. Just absorption rates, days on market, and sales ratios that you check off like a box.  But it’s actually one of the most powerful persuasion tools you have. Market data shifts the conversation from opinion to fact, from convincing to guiding. It builds your confidence, gives clients a clear picture they can’t argue with, and it helps you close more deals. The truth s, too many agents hide behind generic terms like “the market is slow” or “inventory is high.” Those phrases don’t move clients; they confuse them.  Without specifics, your advice sounds like just another opinion. And in a market where clients are bombarded with opinions from social media, friends, and Zillow alerts, opinions don’t close deals. Facts do. How do we turn raw numbers into stories that help clients? How does that lead to more closings? In this episode of Level Up, we show you how to use numbers to set expectations, have better conversations, overcome objections, and close more deals.   Things You’ll Learn In This Episode  Facts beat opinions every time When you let the market data speak instead of your own opinion, clients stop arguing and start listening. What happens when you shift from convincing to simply presenting the facts? The one number that tells the whole story Absorption rate reveals both demand and supply in a single snapshot. How does knowing this metric instantly change the way you talk about the market? Painting a clearer picture with specifics Telling a seller “the market is slow” falls flat, but showing them that 90% of listings are sitting unsold hits home. What does that do to their pricing mindset? The three-price strategy Presenting sellers with three time-based pricing options sets expectations before the listing ever hits the market. How does this keep you from endless price-reduction battles later? About Your Host Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holme,s and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.   Guest Host  Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    17분
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4.8
최고 5점
124개의 평가

소개

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

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  • 제작진
    Greg Harrelson - Real Estate Broker, Entrepreneur & Coach
  • 방송 연도
    2016년 - 2025년
  • 에피소드
    275
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    Level Up - From Agent to Entrepreneur

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