The Funnel: A Digital Experience Podcast

Blue Acorn iCi
  • 5,0 (22)
  • MARKETING

Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

  1. HÁ 4 DIAS

    Adobe Experience Platform Across Industries: Part 2 – Media & Entertainment

    In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences. During the episode, listeners will uncover: - Key challenges brands face in the streaming audio and video space - Proven strategies to minimize churn in subscription and membership-based models - How Adobe Experience Platform bridges the gap from ad impression to customer action Here are a few acronyms you’ll hear throughout the episode: CLTV: Customer lifetime value CSAT: Customer satisfaction score CTV: Connected TV ML: Machine learning NPS: Net promoter score OLV: Online video Stat Sig: Statistical significance VOC: Voice of the consumer Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/ Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi

    34min

  2. 5 DE AGO.

    Adobe Experience Platform Across Industries: Part 1 – Travel & Hospitality

    From personalizing guest experiences to connecting data sources in real time, Adobe Experience Platform enables brands to deliver personalized touchpoints as memorable as the trip itself. Hear from Blue Acorn iCi expert, Liza Francis, on how leading travel companies can use this technology to address traveler needs and create brand loyalty.

    32min

  3. 9 DE ABR.

    A Recap of Adobe Summit 2025

    This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrator. This month on The Funnel, hear from Blue Acorn iCi’s Tera Simon to learn more about Adobe Summit’s biggest takeaways. Listeners will learn: - The overarching themes of this year’s Adobe Summit -The steps organizations can take to turn their learnings into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Tera Simon on LinkedIn: https://www.linkedin.com/in/terasimon/

    23min

  4. 17/12/2024

    How You Can Become Enterprise Ready

    What does it mean to be enterprise ready, and how can organizations start on the path to improving their commerce experiences today? On this episode of The Funnel, Doug Hatcher, Blue Acorn iCi’s Solution Consultant, joins the show to explain why organizations should consider modern commerce architectures and how teams can become more enterprise ready.  Listeners will learn:  About the benefits of becoming API-firstThe obstacles that come with not adopting a modern commerce architecture Ways to improve commerce experiences in 2025 and beyond Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/  Follow Doug Hatcher: https://www.linkedin.com/in/doughatcher/  Doug Hatcher’s website: Doughatcher.com

    21min

  5. 06/11/2024

    How Are Gen Z and Gen Alpha Impacting the Commerce Landscape?

    Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base.

    28min

  6. 16/07/2024

    Why does customer engagement matter?

    This month on The Funnel, hear from Blue Acorn iCi’s Ashley Mut on how organizations can benefit from providing a seamless customer experience with the help of a customer engagement team. Listeners will learn: The impact of having customer engagement as a business focusThe potential challenges associated with having a customer engagement teamHow technology changes have impacted customer expectations and experiences Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Ashley Mut: https://www.linkedin.com/in/ashley-mut-3b7481206/

    17min

  7. 21/05/2024

    Adobe Experience Platform Adoption and Acceleration

    This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer. Listeners will learn: -More about the applications within Adobe Experience Platform -How companies are evolving their personalization efforts with this technology -How the platform is utilizing AI capabilities Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

    30min

  8. 25/04/2024

    A Recap of Adobe Summit 2024

    A lot was covered during this year’s Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content. Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes. Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content. AI Assistant - This can be used to help teams create lists and build journeys. B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members. This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways. Listeners will learn: -The overarching themes of Adobe Summit -How organizations can take their learnings and turn them into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

    14min
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Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

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