Avidly Talks: Marketing podcast

Avidly
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'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

  1. 5月26日

    HubSpot for startups: Leveraging the platform and unlocking growth w. Ragini Campion | Avidly Talks ep 157

    In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including a demonstration of the social agent feature that helps manage social media content efficiently.Ragini Campion works as a Partnerships manager for HubSpot in the Nordics. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.comSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    23 分鐘

  2. 5月19日

    Using AI doesn't have to be a big deal: AI adoption done right with Mike Kaput from The AI Show | Avidly Talks

    Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI? Literally EVERYONE feels this. Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketing, the strategic mindset required for effective utilization, and share real-world examples of successful AI implementation. Mike offers valuable advice for leaders feeling overwhelmed by the rapid advancements in AI technology. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    29 分鐘

  3. 5月12日

    HubSpot Spring Spotlight was a bit 'Meh'... Or was it? Get to know HubSpot Agents | Avidly Talks ep. 155

    No shiny new features? No problem. HubSpot Agents have had a big update. In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new capabilities for content creation and journey automation. The conversation highlights how these updates aim to streamline processes, enhance user experience, and ultimately help businesses operate more efficiently. The hosts also touch on the importance of understanding the evolving role of technology in customer interactions and the potential for increased productivity. Takeaways Spring Spotlight is a biannual release from HubSpot.The recent updates focus on platform capability shifts rather than just new features.AI integration is central to improving customer support and operational efficiency.Knowledge base agents can draft articles based on customer queries.Journey automation allows for personalized customer experiences.Lookalike lists help identify high-fit leads within existing databases.Multi-account management simplifies data sharing across different HubSpot portals.Workspace organization enhances user experience for sales and support teams.The updates aim to save time and improve productivity for users.Overall, the updates represent a significant step forward in HubSpot's functionality. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    36 分鐘

  4. 5月5日

    Building trust through community engagement in marketing with Oscar Robles | Avidly Talks episode 154

    In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphasizes the need for small, focused efforts in community building and the power of personal connections. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    34 分鐘

  5. 4月28日

    Back to the Future: The Return of Human Marketing in an Automated Age | Avidly Talks ep. 153

    Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing customers, and the strategies for effective B2C marketing. Alex shares insights on leveraging AI as a tool for content creation while emphasizing the importance of maintaining authenticity and brand reputation. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

    30 分鐘

  6. 4月21日

    How to make change projects a success with Mike Wessel | Avidly Talks ep. 152

    Navigating Change: The Human Side of Transformation Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how people react to transitions, and why empathy and communication are at the heart of successful change initiatives. Whether you're leading a team through transformation or adapting to change yourself, this episode offers valuable insights, real-world examples, and practical advice on how to manage change with intention and care. 🎧 Learn how to: Understand and guide emotional responses to change Communicate effectively during transitions Avoid common change management pitfalls Build trust and resilience across teams Perfect for leaders, managers, and anyone involved in driving or responding to organisational change. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level! Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    39 分鐘

  7. 4月14日

    STEAL these prompts! How to use AI in your creative process | Avidly Talks w. Erik Mashkilleyson - ep. 151

    Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it! In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity. Welcome to Avidly Talks, the podcast designed for marketers looking to stay on top of the latest trends, sharpen their skills, and make smarter decisions in a rapidly changing world. Hosted by industry experts Paul and Erik Mashkilleyson, this show covers everything from AI-driven marketing strategies to branding, content creation, and the evolving landscape of digital marketing. Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

    41 分鐘

  8. 4月7日

    The Profitable Bond: Unlocking Sales Success through Stronger Customer Relationships with Director of Marketing Johanna Sjölin | Avidly Talks ep. 150

    In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.

    32 分鐘
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簡介

'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

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