The Headliner Podcast: Discovery and Marketing

Headliner
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Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what’s working (and what’s not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you’re just starting out or ready to take your audience to the next level, we’ll help you cut through the noise and grow with confidence with Headliner.

  1. HACE 4 DÍAS

    Should you make the jump to video? Why video is great for podcast growth and discovery.

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check out our latest blog: https://www.headliner.app/blog/2025/09/25/video-for-podcasts-and-how-to-make-video-easy/ (00:00) Intro (00:56) Why should our listeners pivot to video? (06:57) You can use social video to boost your podcast sales and promotion (09:13) Cons for video (14:50) It can be daunting, but that doesn't mean it is (15:44) So should you pivot to video? (18:35) Having a video component opens up additional discovery avenues for podcasts Show notes created by https://headliner.app

    24 min

  2. 26 AGO

    How Guests Spark Engagement: The Perfect Match for Podcast Growth

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement. From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says “I do,” this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn’t just a nice touch—it’s the perfect match for podcast growth. (00:00) Intro (00:30) Say “Yes” to Guests  (01:57) When Taylor Said Yes – Swift’s New Heights debut boosted viewership 600% (04:15) Expanding the Guest List  (07:06) Credibility: The Real Rock on the Finger  (12:04) A Love Story with Guests (14:28) Micro-Influencers, Major Spark  (16:18) Finding The One (17:35) Making the Most of “I Do” – Best practices for maximizing guest appearances (21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it

    23 min

  3. 21 AGO

    How to upgrade your podcast recording quality (for free)

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that’ll level up your sound game, whether you’re just starting out or have a bit of experience under your belt. Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas and Elissa break down how to optimize your recording space—think closing windows and cutting background noise—and make the most of the gear you already own. Get the scoop on mic proximity, the perks of headphones, and how to use software for local recordings. They’ll also touch on export settings and balancing audio levels for that perfect sound. Tune in and let your podcast’s audio quality shine! Want more tips on leveling up you recordings? Check out our epsiode on upgrading podcasting equipment! Listen here: https://play.headliner.app/podcast/53fe327002dd4e9b8947be388f61d942/episode/5fa1ea1f-2589-4626-9816-cbdb44d0fa7e (00:00) Intro (00:31) Nicholas and Elissa talk about improving podcast audio quality (02:43) You want your recording to be as clean as possible when editing it (04:45) Making a good recording enviorment  (07:27) Practice mic proximity to minimize background noise during recording (09:19) More technical things  (14:44) Upgrading your podcast's recording can be easy (and FREE!) Thank you so much for listening! Show notes created by https://headliner.app  🎙️ Thanks for podcasting with Headliner!

    20 min
  4. Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery

    25 JUL

    Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery

    Transcription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at https://eddy.headliner.app.  A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for every listener and ensuring no growth is left on the table. (00:00) Nicholas and Elissa discuss transcription on the Headliner Podcast (00:39) If you aren't transcribing your podcast, you're leaving discovery on the table (06:54) Adding transcripts can increase organic traffic by 15% and increase keyword lift by 50% (10:24) Use Eddy by Headliner for quick, easy transcript-based editing (13:32) Final thoughts on podcast transcription Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

    15 min
  5. Navigating the Summer Slump: Strategies for Podcasters Looking to Take a Break

    16 JUL

    Navigating the Summer Slump: Strategies for Podcasters Looking to Take a Break

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the 'summer slump' in podcasting. They chat about how listener habits change in the summer and share tips for podcasters to stay active while taking a break. Get ready for some fun ideas on repurposing content and engaging on social media while keeping the excitement alive during those summer breaks. Tune in for some great insights on handling summer downtime in podcasting!  (00:00) 55% less podcasts have been released in June compared to May (04:26) It's perfectly normal for podcasts to take a break. In fact, a lot of podcasts (08:53) With podcasting tools, you can schedule out in advance (13:57) Post on social media keeps your show semi-active and it still keeps it discoverable (17:15) Take a break if you need it. Breaks are normal, and they can be strategic Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

    21 min

  6. 18 JUN

    How to make your podcast more visible: Maximizing podcast discovery more

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!!  With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed. You'll learn why transcripts matter for indexing, the perks of making video content, and how to keep a strong online presence with a dedicated website. Tune in to explore these strategies to help your podcast stand out! (00:00) Nicholas and Elissa discuss ways to promote your podcast on Headliner (02:18) 71% of podcast listeners have reported finding a podcast on social media (05:21) Tips on creating smart titles and descriptions for YouTube videos and social media (07:07) 52% of podcast discovery is happening on YouTube 27% through search (09:16) Some podcast apps now allow for transcripts, which Spotify is now allowing for (12:59) Make video for your podcast really does help boost engagement, reach (16:34) What else can you do to improve your podcast content strategy (17:09) Having a website helps your podcast rank higher in search results (19:30) Five easy things podcasters can do to help build their show's visibility Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

    21 min

  7. 5 JUN

    Unpacking TL;DL by Headliner: The AI-Powered Podcast Summarizer You Need to Try

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a personalized audio experience that simplifies discovery. With the ability to mix clips from various podcasts, TL;DL is a unique solution for busy individuals wanting to stay informed and entertained. Listeners will also hear a preview of a TL;DL project summarizing recent episodes focused on the importance of video in podcasting. Nicholas and Elissa share compelling statistics about YouTube's dominance in the podcast space and offer practical tips for podcasters to enhance audience engagement. Join them as they explore the intersection of AI and podcasting, and discover how TL;DL can transform your listening experience!   (00:00) Headliner has a new tool that lets you summarize all your podcasts (03:11) TL;DL Demo!   Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

    14 min
  8. Navigating Social Media for Podcasters: How Often Should You Post?

    21 MAY

    Navigating Social Media for Podcasters: How Often Should You Post?

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner’s automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative strategies, such as stockpiling content and engaging with your audience to build a community.  (00:00) Learn how to promote your podcast on social media (09:02) Tips for community building  (12:44) Managing social media can be a daunting task for podcasters (16:28) Most importantly...have fun!!!  Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!

    18 min
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Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what’s working (and what’s not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you’re just starting out or ready to take your audience to the next level, we’ll help you cut through the noise and grow with confidence with Headliner.

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