How to optimize your LinkedIn profile for prospecting, with Thibaut Souyris

Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share a three-step system to optimize your LinkedIn profile for sales. Many people have profiles optimized for job hunting, not for attracting prospects and starting conversations. Learn how to make your LinkedIn profile work for you in sales.

Main Topics Covered

• Importance of an optimized LinkedIn profile
• Step 1: Update your LinkedIn banner
• Step 2: Write a clear LinkedIn headline
• Step 3: Optimize your featured section
• Pro tip: Leave the description empty when adding links in the featured section

Links

• Sign up for the Tactical Selling newsletter
• Create a lead magnet with Distribute