How To Personalize Your Shopify Webshop With Woolman

In this episode, we had a conversation with Nihad Memić, Managing Director Benelux at Woolman. Our CEO Koen Verstrepen and Nihad deep dive into personalization and Shopify, digging into other topics like: > User experience versus conversion. What’s more important: Customer Acquisition Cost or their Life Time Value? > How personalized websites feel for the consumer > Trusting AI: What part of the data is relevant right now. > How Netflix had a moment of failure with personalization