Marketing Trends

Mission HQ
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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

  1. The Cybersecurity CMO Making Headlines & Dominating B2B Attention

    3天前

    The Cybersecurity CMO Making Headlines & Dominating B2B Attention

    Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.   In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.”   Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute.   Key Moments:   00:00: Brand > Features: Cold Open 02:09: Rebrand to Stand Out (Not Blend In) 03:53: Trade Show Strategy + Monster Jam Booth 07:31: World-Building for B2B Brands 10:02: Episodic LinkedIn: Meet “Intern Trevor” 13:18: Do Bold Stunts Actually Drive Revenue? 20:16: Brand x Product x Sales: Tight Alignment 30:04: Polarizing on Purpose: Handling the Haters 34:30: Collabs, Culture & Consistency (Beyond F1) 38:52: AI for Ideas, Humans for Taste 45:00: Hiring Creatives + Technical PMM Muscle 48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)   Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    56 分钟
  2. Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future

    9月3日

    Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future

    What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era? Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior. If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss. Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying. Key Moments:  00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    57 分钟
  3. Yext CEO Reveals How To See Your True AI Ranking

    8月20日

    Yext CEO Reveals How To See Your True AI Ranking

    If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible. Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that’s splintering fast. Watch the full episode now and tell your SEO team: it’s time to evolve or get left behind. Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext’s Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

    47 分钟
  4. How Salesforce Solved The SEO Issue

    8月6日

    How Salesforce Solved The SEO Issue

    How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up. Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear. Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    58 分钟
  5. 5 Tips To Show Up In LLM Search Results

    7月23日

    5 Tips To Show Up In LLM Search Results

    What happens when your top-performing SEO strategy becomes obsolete in just 90 days?     In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:     How do we actually show up in an AI-powered search world?     With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can’t afford to miss. Hit play to get the full strategy, and make sure your brand isn’t erased from the future of search.   Key Moments:     00:00 Why AI Agents Are Rewriting the Rules of Marketing 01:05 Why This Episode Is a Fire Drill for Marketers 01:47 SEO Is Broken: What LLM Search Means for Content Strategy 03:12 The Data Doesn’t Lie: 102% Growth in AI Overviews, 310% in YouTube Citations 06:10 How to Create Content That Actually Shows Up in AI Results 09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI 22:48 What Happens If You Don’t Act Now? + How to Stay Ahead Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 分钟

  6. 7月9日

    The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)

    Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!  Key Moments:  00:00 Harmony Anderson on Moving Upmarket and Scaling  01:35 Welcome to Marketing Trends  02:05 Harmony Anderson’s Career Journey  08:33 Fast-Paced Marketing Strategies  13:20 Navigating the Dark Funnel  15:59 Balancing Brand and Attribution  16:47 The Role of Influencers in Modern Marketing  19:27 Positioning in the AI Market  24:41 Moving Up Market: Challenges and Strategies  35:06 Vision Setting and Company Evolution  36:11 Superhuman's Ambitious Roadmap  37:02 Unified Productivity and AI Integration  44:18 Scaling Operations for Rapid Growth  48:09 Innovative Tools and Harmony's Tech Stack  51:13 AI in Content Creation and Marketing  56:02 The Resurgence of Webinars  01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

    1 小时 5 分钟
  7. H&R Block Went Full Reality TV to Unlock Gen-Z Customers

    6月25日

    H&R Block Went Full Reality TV to Unlock Gen-Z Customers

    What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island? An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realness. We’re talking Roblox integrations, bold brand storytelling, and what happens when you challenge a category that’s historically allergic to change. We cover: – How H&R Block turned tax season into a cultural moment – What marketers get wrong about Gen Z (and how to fix it) – Why AI is useful, but human empathy still pays the bills – The 4 E’s of customer experience (one of them might make you cry) This is legacy brand marketing with ✨main character energy.✨Press play. Take notes. Maybe even call your tax pro.   Key Moments: 00:00 Introduction to Jill Cress, CMO of H&R Block 01:49 H&R Block's Legacy and Innovation 13:03 Challenges and Surprises in Marketing 19:45 Responsibility Island: A Bold Marketing Move 25:41 Measuring Success and Future Plans 30:59 Differentiation and Brand Storytelling 33:15 Life Stage Stories and Customer Experience 38:21 The Role of Empathy in Customer Relationships 44:08 AI in Tax Assistance 51:33 The Future of Brand Storytelling 53:43 Advice for Young Marketers 57:02 Relevant or Irrelevant: Lightening Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

    1 小时
  8. Why Big Tech Is Spending Millions to Partner with Smart AI Startups

    6月11日

    Why Big Tech Is Spending Millions to Partner with Smart AI Startups

    What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead? Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing your shopping.” Abhay makes a bold case that most traditional marketing (think SEO strategies, AB tests, and static brand books) is already becoming obsolete. Instead, the brands that win will be the ones building content systems smart enough to speak directly to intelligent agents that buy and sell on our behalf. But this conversation doesn’t stop at marketing disruption. Abhay pulls back the curtain on Typeface’s meteoric rise, driven in large part by early, strategic partnerships with companies like Microsoft, Salesforce, and Google. He argues that AI startups don’t need to outcompete the giants… they need to build what the giants can’t, and then let those giants bring them customers. It’s a refreshing take on B2B growth that flips the usual “go it alone” startup myth on its head. From identifying watermelon metrics to replacing agency workflows with AI copilots, Abhay brings sharp insight, grounded optimism, and just enough heresy to keep it interesting. If you’re trying to navigate the chaos of modern marketing, or just wondering what comes after search, this episode is your map.   Key Moments: 00:00 Abhay Parasnis: CEO of Typeface & Ex-Adobe CTO 06:48 Typeface’s Vision and Genesis 14:03 The Role of AI in Brand Management 17:29 The Future of Agencies in an AI-Driven World 25:06 Change Management and the Adoption of AI 37:46 AI in Campaign Creation and Performance Measurement 40:34 The Future of Search and SEO 46:53 Identifying High-Quality Content in AI-Driven Marketing 48:16 Offline Relationships and Physical Experiences 50:47 The Future of Partnerships in Tech 59:45 Transformation in the C-Suite 01:04:15 Relevant or Not Relevant: Quick Takes 01:05:49 The Future of Digital Content Marketing in an AI-Driven World Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

    1 小时 10 分钟
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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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