The Content Byte

Lynne Testoni and Rachel Smith
  • 5.0 (4)
  • PROFESIONES
  • CADA SEMANA

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

  1. HACE 13 MIN

    Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency

    This week, Rachel and Lynne dive into what’s working (and what’s not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One. Keshnee shares insights on: her career journey, from mags to TV to working in client-side and in agencies how traditional media, brand side and agency-side differs why media prepped her for Woollies, then Woollies prepped her for agency work bringing journalists into marketing, and why they can make great marketers running a lean agency operation and how she does it using AI for grunt work so you can use your creative brain for the exceptional work why social teams need to go back to basics on a clear channel strategy right now how the best brands have a distinctive voice - and use trend-jacking rarely winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok) biggest mistakes she sees brands making on social at the moment advice for freelancers right now when it comes to staying relevant and getting work Connect with Keshni via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    27 min

  2. HACE 6 DÍAS

    3 tools to stay focused, finish projects and feel calm, with Claire Emerson

    This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive: •    personal kanban •    six-week project rounds •    structured journaling She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter. Claire also highlights the importance of setting clear, actionable goals and why she loves analog tools to maintain productivity.  Connect with Claire through the following ways:  Flourish Newsletter: https://peopleloveprojects.com/ Free Course - Implement: https://peopleloveprojects.com/free-course/ Free Kanban Challenge: https://peopleloveprojects.com/free-kanban/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    40 min
  3. Creating Inclusive and Accessible Content with Zoe Simmons

    28 SEP

    Creating Inclusive and Accessible Content with Zoe Simmons

    This week, Rachel and Lynne explore the importance of creating inclusive and accessible content with award-winning journalist and disability advocate Zoe Simmons.   Zoe shares her experiences with chronic illness and disability, discussing how these have shaped her career and advocacy work.   Key topics include: The significance of using accessible language Practical tips for making content more accessible The impact of lived experiences in storytelling Zoe also touches on managing multiple income streams as a freelancer and the challenges of ensuring fair compensation for lived experience and advocacy work.   Connect with Zoe through her website: https://zoesimmons.com.au/    or LinkedIn: https://www.linkedin.com/in/zoe-simmons-7119a994/    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/     Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    30 min
  4. How a services guide will attract clients, with Kendall Cherry

    21 SEP

    How a services guide will attract clients, with Kendall Cherry

    This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective. Kendall shares insights on: What a services guide is Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy How a services guide can help build an email list Why freelancers should be displaying their rates, even if your pricing can vary The essential elements for a compelling services guide  Tips for incorporating authentic brand voice and storytelling Connect with Kendall through her website: https://candidcollective.co/  or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/  Sign up for her newsletter via: https://wallflowerfridays.com/  Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    38 min
  5. Why Saying “No” Isn’t Enough with Maggie Patterson

    14 SEP

    Why Saying “No” Isn’t Enough with Maggie Patterson

    This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy. We explore: The importance of setting firm boundaries in freelance work Strategies to control your schedule How to build a sustainable, stress-free business The benefits of having clear communication and expectations with clients to foster trust and long-term business success Transitioning from spreadsheets to automated systems The value of onboarding processes Tips for maintaining client relationships without sacrificing personal time Listen to Maggie's podcast, Staying Solo: https://podcasts.apple.com/au/podcast/staying-solo/id1098466347  Take a look at her free workshop at https://bsfreebusiness.com/byte   Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co

    44 min
  6. Liv Steigrad on 5 things you need to talk about in your business

    7 SEP

    Liv Steigrad on 5 things you need to talk about in your business

    This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers.  We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is focused on neurodivergence in business Connect with Liv via these links: Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess Podcast: The One That Works For You https://open.spotify.com/show/4WQ5rnPR0EXqyNg7MQquC3?si=1394a4220cbd460b Website: https://theidentitydept.com/ Instagram: https://www.instagram.com/theidentitydept/ Tiktok: https://www.tiktok.com/@theidentitydept Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    39 min
  7. When a major life event makes you re-evaluate your career, with Chris Stead

    31 AGO

    When a major life event makes you re-evaluate your career, with Chris Stead

    This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life. It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's books, and offering consulting services. It will make you think about how to manage multiple income streams, leverage technology for content creation, and how you can use personal experiences as a catalyst for growth. Connect with Chris via  Old Mate Media, https://oldmatemedia.com/ or Motivated Travel https://www.youtube.com/@motivated_travel Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/   Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    55 min
  8. Joanna Savill on blending journalism with events

    24 AGO

    Joanna Savill on blending journalism with events

    In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald.   The discussion covers: The transformation of Australia's food media over the years Integrating immersive experiences in events How to leverage your transferable skills  Managing the ups and downs of freelance life The early days of food websites Joanna also reflects on her role in community-focused government work and her current focus on sustainability in hospitality.   Connect with Joanna via Instagram at https://www.instagram.com/joanna_savill/    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/    Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    41 min
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Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

Información

  • Creador
    Lynne Testoni and Rachel Smith
  • Años de actividad
    2019 - 2025
  • Episodios
    251
  • Clasificación
    Apto
  • Copyright
    © This content is copyright and the property of Rachel Smith and Lynne Testoni.
  • Mostrar sitio web
    The Content Byte

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