Idea to Startup

Brian Scordato | Tacklebox
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A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

  1. Why You're Struggling with the Easy Stuff as a Founder

    HÁ 2 DIAS

    Why You're Struggling with the Easy Stuff as a Founder

    Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book! HELP BRIAN WRITE A BOOKTacklebox  00:30 - Brian’s Writing a Book 02:34 - Why Easy Stuff is Hard 05:02 - Your Risk Threshold 07:15 - The Riskiness Equation 11:27 - Why This Is So Bad and What To Do 14:14 - The End

    15min
  2. How to Engineer Luck (ITS classic)

    9 DE OUT.

    How to Engineer Luck (ITS classic)

    Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. Tacklebox (code Holiday for 50% off month one)Graham Weaver Timestamps: 00:30 How to get lucky 03:11 Story Time: Getting Press for 3Degrees 11:06 Tacklebox 12:32 The Five Types of Luck 15:05 Luck for a Date Planning Service 16:25 Luck Gatekeepers 17:45 Luck Routines and your Luck Budget

    20min
  3. An SOP for Testing a Startup Idea (ITS top 1%)

    2 DE OUT.

    An SOP for Testing a Startup Idea (ITS top 1%)

    Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process. Tacklebox00:00 Tacklebox 00:30 Pros and Amateurs 02:08 Homeschool Idea 05:47 The Story of Future You 06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams 07:42 Tacklebox 08:50 SOPs 14:19 An SOP for a Problem Worth Solving 14:46 Customer Language 15:55 SOP Problem Doc 19:40 The Stakes 23:00 The Startup Journal

    24min
  4. Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)

    25 DE SET.

    Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)

    Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch. We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.    TackleboxThe Brain Audit 00:00 Tacklebox 00:37 How to Speak Problem 01:21 The Brain Audit 01:55 Farm Stand Problem Language 06:03 The Idea: AI to Get Out of Debt 07:38 Smooth Jazz 08:07 Why You Won’t Use Problem Language 10:31 Signs in NYC 15:00 AI for Debt 17:41 Landing Page Test 19:18 The End: This Is Everywhere - Cold Email Examples

    22min
  5. How to Nail One-Sentence Marketing (ITS Classic)

    18 DE SET.

    How to Nail One-Sentence Marketing (ITS Classic)

    Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop. TackleboxIdea to Startup Newsletter00:33 One Sentence Marketing 01:10 Train to NYC 03:04 The best marketing Brian’s seen in a while 06:42 Smooth Jazz 07:28 Choosing a Customer and the Knowledge Spectrum 08:54 Air Quality Idea 13:07 Inflection Points + The Conference Exercise 14:09 The End - Vietnamese Coffee

    16min
  6. How to Name Your Startup (a No Whisper Ideas pod)

    11 DE SET.

    How to Name Your Startup (a No Whisper Ideas pod)

    Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian.  Customer Interviews Workshop (Starts Sep 15)No Whisper Ideas Weekly Post

    8min
  7. How to Run Customer Interviews with AI (Part 1)

    3 DE SET.

    How to Run Customer Interviews with AI (Part 1)

    Today, we build a machine to help you actually run customer interviews. We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human. Tacklebox Customer Interview Workshop (starts 9/15)ClaudeCalendlyGranola00:00 Intro 00:30 Avoiding Criticism 04:08 The Job of Customer Interviews 09:12 Smooth Jazz 09:30 Whisper Ideas 11:35 The Idea: 15:35 The AI Interview Machine 17:34 Accountability 19:13 Top of Funnel Outreach 21:18 Interview Execution 22:39 Synthesis 23:43 The End

    25min
  8. A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic

    28 DE AGO.

    A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic

    Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup.  The Tacklebox Customer Interviews Workshop - Sept. Session is OPENIdea to Startup NewsletterFermenting IdeasPod: Customers speak ProblemPod: How to Create a Strategy for your StartupReadwiseIdea to Startup Bot00:26 Idea People 02:47 A Baseball Training Facility 04:45 Inversion 07:46 Smooth Jazz 9:24 Part 1: Identifying the Problem 12:34 Part 2: Collecting 17:22 Part 3: Chewing 20:14 Part 4: Testing 21:37 The End + How to Start

    23min
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Sobre

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

Informações

  • Criado por
    Brian Scordato | Tacklebox
  • Anos de atividade
    2019 - 2025
  • Episódios
    259
  • Classificação
    Livre
  • Site do podcast
    Idea to Startup

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