Buzzsprout Weekly

A weekly roundup of podcast industry news and updates from the Buzzsprout team! Each episode aims at making podcasters successful with tips, tech reviews, upcoming events, and links to content aimed at making new and seasoned podcasters successful.

  1. 4天前

    Inside Buzzsprout's 2025 Team Meetup

    Send a question for 'Ask Megan' Hey Podcasters!  At Buzzsprout, most of our collaboration happens through screens. Messages, calls, and pull requests keep everything moving, but once a year, we step away from our desks and meet face-to-face. This year, we gathered in Tampa, Florida so our fully remote team could reconnect, build trust, and spend time together. Here’s a look behind the scenes at our week! Kicking Things Off We started in Ybor City, where our digital avatars turned back into real people. We hosted a Buzzsprout Podcaster Meetup at Oxford Exchange! Meeting local podcasters was a highlight! Hearing their stories and seeing their excitement reminded us that behind every show are real people using Buzzsprout to share their voices with the world. Serving and Building Wednesday morning, we cooked lunch for families at the Ronald McDonald House. It was a small way to serve the community, a chance to work together in a new way, and a time to reflect on how fortunate we are. That afternoon, we gathered for a Buzzsprout positioning workshop to brainstorm how we can better support podcasters and keep creativity alive. These are the kinds of conversations that come to life when we’re in the same room. We left with fresh ideas, and we're excited for you to see the results over the next few months. A Grateful Look Back Thursday blended reflection and celebration! We kicked off with our State of the Product, sharing wins, challenges, and lessons from the past year. One theme stood out: meaningful progress built through teamwork. There was plenty of fun, too! Our team enjoyed a Tampa Bay Lightning game, friendly competition at PopStroke, and lots of great food. Our time in Tampa wasn’t time away from work; it was time that makes the work better. The relationships we build in person shape how we collaborate, solve problems, and support podcasters all year long. Our co-founder, Kevin Finn, recapped the week on the Buzzsprout blog and shared more about why we continue investing in time together! Read Blog Post Here’s to showing up, together, and helping podcasters everywhere Keep Podcasting! Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    2 分钟
  2. 10月28日

    How to Make Money Podcasting in 2025

    Send a question for 'Ask Megan' Hey Podcasters! When Buzzsprout's podcast producer, Jordan Blair, started Dreamful Bedtime Stories, it was just a creative way to help her kids fall asleep.  She never expected it to become a podcast with more than 13 million downloads, or that she’d test nearly every monetization strategy along the way. After six years of experimenting with sponsorships, affiliates, subscriptions, and listener support, she’s learned what actually works (and what doesn’t) when it comes to making money from a podcast. Here’s a quick look at her biggest lessons: 1. Don’t Monetize Too Soon Jumping in too early can do more harm than good. Jordan tried it all, from merch to premium content and even ad reads, but she realized that monetization works best when it enhances your show, not distracts from it. Start monetizing when it feels like a natural next step, not a side hustle. 2. Start Small With Listener Support Before chasing big sponsors, start with listener support. It’s an easy way to test interest and build the habit of asking for support from your audience. If listeners are willing to chip in a few dollars, that’s proof that your content resonates! 3. Choose Partners That Fit Jordan’s first sponsor was a $300 deal with a small wellness brand. It wasn’t flashy, but it taught her how to negotiate and partner with brands that actually align with her audience. Which was more valuable long-term. 4. Keep It Transparent The FTC now requires clear disclosures for sponsorships and affiliate links, which include podcasts! A quick “This episode is sponsored by…” is all it takes to stay compliant and maintain trust. There’s no single path to podcast monetization, but there is a smarter one. On the Buzzsprout blog, Jordan breaks down real examples and lessons from six years of testing every major strategy, so you can find what works for your show. Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    2 分钟
  3. 10月21日

    How to Rank Higher in Apple Podcasts

    Send a question for 'Ask Megan' Hey, Podcasters!  Let’s be honest: everyone wants to know the secret to ranking higher in Apple Podcasts, but for years, no one really knew how it worked. I’ve sat through countless conference sessions promising to “crack the code” on podcast SEO, and most turned out to be pure snake oil. But now we have credible data straight from Apple. If you’ve ever wondered how to help your show climb the charts and get discovered by more listeners, this one’s for you. What Podcast SEO Means Podcast SEO can refer to two things:  Improving your website’s visibility on Google or Optimizing your show inside directories. We're going to focus on optimizing your show inside Apple Podcasts, which is where most listeners (about 70%!) discover new shows. How Apple Podcasts Search Works Apple ranks search results using three main factors: Metadata ​Apple indexes your podcast name, episode titles, author tag, and channel name for search results. So you'll want to include clear, keyword-rich titles that describe your content!  Popularity ​This one isn't a huge surprise: podcasts with more followers and plays rank higher.  If you want to increase your popularity, add an Apple Smart Banner to your website so visitors can follow your show directly in Apple Podcasts. If you're using a Buzzsprout website, you already have one! User Behavior Apple rewards shows with active engagement, meaning the number of plays, follows, and episode completion rates.  We've also learned these can be time sensitive, so promote new episodes right after release to boost early engagement. Top Charts If you're looking to climb the charts, momentum matters! 100 new followers in a day impacts rankings more than the same number spread out over a month.  So you want to focus on promoting new episodes within the first 48 hoursto build traction! Key Takeaways Use specific, keyword-aligned titles for your podcast and episodesAdd Apple’s Smart Banner to drive followersPromote new episodes immediately to increase engagement We break down these tips and more in the full guide on Podcast SEO. Read Blog Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    3 分钟
  4. 10月14日

    Manage Your Podcast Anywhere

    Send a question for 'Ask Megan' Hey, Podcasters!  Coming off a long weekend can throw off your rhythm! Your schedule changes, your workflow shifts, and podcasting can feel harder to fit in. With the holidays and more travel approaching, keeping your podcast on track can feel tough. But, staying consistent through the end of the year is easier than you think!  So, here are some of my favorite ways to stay on top of my podcast when life gets busy:  1. Keep Your Podcast With You Buzzsprout for Mobile makes it easy to stay connected to your show, no matter where you are. You can publish an episode while waiting to board a flight. Fix a typo in your show notes from the back of a rideshare. Or check your latest stats when a new notification pops up at dinner. You’ll also get alerts when your episode goes live or your podcast hits a new milestone, so you never miss a moment worth celebrating! I always make sure I have it downloaded before a trip so I can manage my show without having to lug around a computer! Download Buzzsprout for Mobile 2. Build in Visual Reminders When your schedule changes, it can be easy for your podcast to slip your mind. For me, a big help is visual reminders! That’s where Buzzsprout's Home Screen Widgets come in. They give me real-time updates by just glancing at my phone. Which, to be honest, I'm already doing. You can: See today’s downloads Check last week’s performance at a glanceCustomize your screen with your podcast artwork Those small reminders help keep my show front and center even when my days look different. Get Home Screen Widgets 3. Keep Your Momentum You don’t need to overhaul your process to stay consistent, but adding a few key tools can make it that much easier to stay connected to your show during a busy season.  For me, the Buzzsprout app and home screen widgets help track progress, celebrate milestones, and keep me creating through a packed calendar.  So even though your routine may change, your podcast doesn’t have to! Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    2 分钟
  5. 10月7日

    Podcast Myth Busters

    Send a question for 'Ask Megan' Hey, Podcasters!  Podcasting is full of well-intentioned advice. Some of it helps, but sometimesit's a myth. In our latest Buzzcast episode, Kevin, Jordan, and Alban unpack three common myths that often slow podcasters down and explain what actually moves a show forward. Myth 1: You must launch with three episodes This advice has been passed around for years. The theory is that more episodes mean more downloads and a better shot at being featured by Apple Podcasts. But here's the thing: there is no official rule. Apple does not require three episodes to launch or be featured. If it fits your format, launch with more than one. But many shows get featured with a single episode or a trailer. If you do want to be featured, what helps most is submitting for promotion within the first six months of launch, choosing Monday as your feature date in Apple’s form, and having strong cover art and titles. We break down the full myth on Buzzcast!  Myth 2: You need expensive equipment to sound professional High-end microphones are appealing but not required. A $70 Samson Q2U can sound nearly identical to a $600 studio mic with the right setup. Focus first on the basics: a quiet room, proper technique, and simple editing will take you further than new gear. Myth 3: There are too many podcasts Podcasting might feel crowded, but most shows stop after a few episodes.  You'd be surprised that only a fraction of podcasts release new episodes each month! And podcast listenership keeps growing. There is still room for new, high-quality shows that serve a clear audience. As Alban said on Buzzcast: “I always have room in my life for another podcast I love.” You can also check out the Reddit discussion where podcasters shared this myth and others that almost stopped them from starting. Takeaway You do not need three episodes, a thousand-dollar mic, or perfect timing to launch. You need content that your audience values and the consistency to keep going. If you want to hear more podcasting myths debunked, listen to the full Buzzcast episode!  Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    3 分钟
  6. 9月30日

    A Better Way to Name Podcasts

    Send a question for 'Ask Megan' Hey Podcasters! Have you ever had an amazing idea for a show… only to get completely stuck on the name?  You brainstorm a dozen options, check Apple Podcasts, and they’re all taken. Or worse, you find one you like, but it doesn’t really capture what your podcast is about. Naming is one of the biggest roadblocks for new podcasters. Too clever, and no one can find it. Too generic, and it blends in. No wonder so many shows stall before they ever launch. That’s why in this ​video​, we’re sharing what makes a strong podcast name: Clear over clever helps listeners instantly know what your show is about.Keep it short so your title is easier to say, share, and search.Long-term thinking can help you choose a name that grows with your show.Check availability to make sure you don't fall in love with a name that's already taken. And here’s more good news: you don’t have to figure it out alone.  We just launched a free ​Podcast Name Generator​ that makes the process easier (and faster). Here’s how it works: Enter your show description (plus tone and format, if you want).Get a dozen tailored name ideas matched to your concept.Each suggestion is instantly checked against The Podcast Index, so you’ll know if it’s unique.Try the Podcast Name Generator Naming your podcast doesn’t have to stall your progress. With the Podcast Name Generator, you can find a name that fits your show and sets you up for growth. If you're looking for more ways to grow your show, be sure to check ​Podcasting Made Simple Live​ on October 16th. This is a premium virtual event for podcast hosts and guests that helps grow influence, revenue, and expertise. You can use code BUZZLIVE for a free ​ticket​!  Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    2 分钟
  7. 9月23日

    Monetization in the Streaming Era

    Send a question for 'Ask Megan' Hey, Podcasters!  When I launched my first podcast, I thought 1,000 downloads would unlock everything. I assumed advertisers would show up and the show would start paying for itself. Instead, I found myself in the same spot as so many podcasters in the Buzzsprout Community: excited about growth, but unsure how to turn that momentum into real support. The Ad Model Problem Most of us start out thinking ad revenue is the finish line. The reality is that advertisers are looking for massive shows, and smaller podcasts are often left waiting. That frustration came through loud and clear in a recent Reddit discussion. Podcasters with loyal audiences were struggling to land sponsorships because the numbers just didn’t look big enough on paper. A Better Option The good news is there’s another way. Subscriptions let you earn directly from the listeners who already love your show. We recently talked about this shift on Buzzcast and how subscriptions can create consistent revenue that scales with your audience.  Instead of chasing ads, you can build strong relationships with the people who care most about your work. What Subscriptions Look Like Every podcast does subscriptions differently. Some offer ad-free episodes, others share bonus content, and a few invite subscribers behind the scenes. In our Facebook group conversation, creators traded ideas ranging from exclusive Q&As to early access for new episodes. If you can't decide, focus on giving your listeners more of what they already love! Getting Started Buzzsprout Subscriptions lets you set up a subscription for your podcast right in your Buzzsprout account.  This video shows you exactly how to set it up, and you can launch with just a few supporters. Here’s how to get started: Enable subscriptions in your Buzzsprout account.Decide what to offer your subscribers: ad-free episodes, bonus content, early access, or behind-the-scenes insights.Set your price or monthly amount.Share with your audience using your podcast, social media, or newsletter.Engage your subscribers with updates, shout-outs, or special content to keep them invested. Even a small subscriber base can cover costs or fund your next creative project. That’s real progress without waiting to hit a specific milestone! Podcasting will always evolve, but subscriptions give creators something ads don't: direct support from their community. Launch Your Subscription Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    3 分钟
  8. 9月16日

    How to Grow Your Podcast

    Send a question for 'Ask Megan' Hey, Podcasters!  Have you ever felt like your show just can’t pass a certain threshold, no matter how many downloads you’re getting? You're not alone! Every podcaster has been there at some point in their journey.  Here’s the twist: downloads don’t always equal growth.  You can have thousands of casual listeners and still feel stuck because the real driver of momentum isn’t more downloads, it’s deeper connections. Growth comes when a small slice of your audience, even just 1–2%, turns into superfans.  Superfans are loyal listeners who share your show, buy your merch, and even convince others to listen. They're key for growing your show!  In this week’s ​Buzzcast​, we dig into what it takes to move listeners from casual to connected to superfan.  Research shows it isn’t gimmicks, it’s psychology.  Listeners form parasocial relationships with hosts, and the stronger the bond, the more likely they are to stay loyal and take action. So how do you build those connections? Personalize your touchpoints by using names, responding to messages, and making listeners feel seen.Create magical moments with surprise shout-outs, bonus episodes, or early access.Build community spaces that help listeners connect with each other, not just you.Show up consistently to build trust, and that reliability will anchor loyalty. Growth doesn’t come from chasing more downloads. It comes from deepening the relationships you already have.  Turn a few listeners into superfans, and they’ll multiply your reach for you! Learn more on this week's ​episode of Buzzcast​.  Have a question for Megan? Send a text! That's all for this week! Thanks for listening & keep podcasting!

    2 分钟
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A weekly roundup of podcast industry news and updates from the Buzzsprout team! Each episode aims at making podcasters successful with tips, tech reviews, upcoming events, and links to content aimed at making new and seasoned podcasters successful.

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