How to Scale Link Building in 2025 – Joe Davies (fatjoe)

If you're trying to scale link building in 2025, this interview with fatjoe’s co-founder Joe Davies reveals what actually works and what to avoid. In this episode of the Collaborator Podcast, Joe breaks down the real systems behind building 5,000+ backlinks every month — without strategy calls, without burnout, and without fluff. We talk about: → Link quality in 2025 (what actually matters now) → Guest posting vs Digital PR: what's worth the money → The biggest mistakes agencies make when ordering links → How to manage link building at scale — from writers to outreach → Why AI content can damage your SEO efforts (and how fatjoe avoids it) → Local SEO, anchor text myths, and spotting PBNs before it’s too late