How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

Terence Tam
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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

  1. FEB 14

    #19 3 Strategies to Make Unprofitable Webinars Profitable Again!

    Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers.  And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approachHow to get sales from the 70% of prospects who DON’T attend your webinarHow adding low-ticket offers can turn your webinars profitable again.  A simple but overlooked tactic to change prospects into paying customers  #WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    8 min

  2. FEB 12

    #18 4 Webinar Best Practices in 2024 for High-Ticket Coaches

    How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not impossible. And it doesn’t have to cost you your life savings. These 4 best practices will help your webinar kick butt no matter what. In this episode, you’ll discover: Why there’s riches in nichesWhy you need to solve your client’s ‘bleeding neck problem’What industry giants use to stand out from the competitionHow to be controversial… and be LOVED for it This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    8 min

  3. FEB 10

    #17 Case Study: How to Get Consistently Good Returns on Your Webinars

    Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    10 min

  4. FEB 7

    #16 How to Build a High-Ticket Challenge Funnel that Converts

    People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers.   This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: How to retarget your leads so they stay engaged with youWhy an optional ‘premium experience’ gives you the best quality leadsHow to engineer a multi-day challenge that wins your participants’ trustHow small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    11 min

  5. FEB 5

    #15 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS!

    What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional  money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel.  A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars.  In today’s episode, you’ll learn: How to improve the quality of your leads.  The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar.  Our comprehensive strategy to market to your leads AFTER the event.  If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    13 min

  6. FEB 3

    #14 30 Slides to CRUSH those High Ticket Sales with your Webinar

    Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clientsWhy QUALIFYING your audience saves your time (and money)How to add a story that RESONATES with the audience…and various ways to craft a high-converting webinar presentation Download the template here: Webinar presentation template.pptx Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    19 min

  7. JAN 31

    #13 Why People Don’t Buy At Your Webinar… & Other Webinar Challenges in 2024!

    Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar.  You’ll learn: How to add a “personal touch” that makes your reminders more effectiveAn interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!)Four techniques to get past high cost per leads for your adsHow to “shift beliefs” so that people trust you and buy your offers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    15 min

  8. JAN 29

    #12 Creating a Winning Webinar Presentation

    My client was confused why his webinars weren’t bringing in the sales.  Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.  Question is - are you making the same mistakes like this client of mine?  Here’s the good news: I review his entire Webinar and provide him with action steps to improve it.  Anyone doing webinars will probably benefit from it.  This episode, you’ll learn: Why SIMPLICITY is king when it comes to presenting WebinarsHow to break through people’s walls and speak directly to their HEARTTips on making your presentation look more CREDIBLE …and other important lessons from reviewing this client’s webinar. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    13 min
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About

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

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