How to Show Up in AI using Relevance Engineering

In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI.

Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape.

Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR.

He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content.

⏰ Time Stamps00:00 Introduction

00:36 The Future of SEO and Digital PR

01:29 Google Leak and Its Relevance

04:37 Relevance Engineering Explained

08:17 Impact of AI on SEO and Digital PR

22:35 Practical Tips for Small Businesses

24:33 Tools and Strategies for AI Optimization

29:18 Final Thoughts and Conclusion

❗️Find all of Mike's work on ⁠https://www.ipullrank.com⁠

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