How to stand out and inform with Emmy-nominated journalist Shannan Ferry

Coffee N° 5 with Lara Schmoisman

There are different types of journalism: investigative, watchdog, online, broadcast, opinion, sports, entertainments, among others. Shannan Ferry, an Emmy-nominated anchor and reporter at NY1 News covers a little bit of everything, breaking news, anchoring and traffic reporting and she reveals some tips to achieve quality journalism. She has been reporting on the front lines of the coronavirus pandemic and was one of the main correspondents covering massive demonstrations in New York City after the death of George Floyd. She is out there waiting for the breaking news. Besides, Shannan has also covered high-profile events such as the New Years Eve Times Square Ball drop and New York Fashion Week.

Here's what you'll learn:

  • How to prepare yourself to talk in front of a camera. 
  • How to ask the right questions. Shannan always has in mind what the audience wants to know.
  • How to handle breaking news. She mentions the importance of being organized to release the news on time and the fastest way possible. 
  • How to find the human perspective behind a story. 
  • The difference between informative and opinion journalists. There is a place for everyone. 
  • The importance of being biased. Attribution is very important. 


If you want to get in touch and learn more about her, visit her website Shannan Ferry, or social media. 

Instagram: @shannanferry

Twitter: @shannanferry

LinkedIn: Shannan Ferry

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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