Zest for Business

Gareth Everson
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Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

  1. Questions on Publishing Your Business Book with Carrie Birmingham

    29 DE JUL.

    Questions on Publishing Your Business Book with Carrie Birmingham

    📚 First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every aspiring author needs to ask. In this episode, I’m interviewed by Carrie Birmingham, a first-time author working on her upcoming book about co-founder conflict, who asked me all the tough questions about my journey writing “LEMONADE Plan.” Critical Questions We Explore: Is the massive investment of time and energy actually worth it? What benefits exist beyond obvious book sales (spoiler: the money isn’t in the book!) How do you maximise the authority and business benefits once published? Should you tell people what you’re working on or keep it secret? How do you navigate the overwhelming publishing process? What mistakes should you avoid in your first book journeyWhat You’ll Discover: Why writing a book is really about 3 different audiences (and yourself is #1) The power of building a proofreader network early in the process How to use AI tools like Claude as your “first reader” and editor Why book writing feels solo but is actually a team sport The real timeline and investment required (it’s different than you think) How to overcome imposter syndrome and get your message out there Whether you’re just considering your first book, halfway through writing, or ready to publish, this honest conversation reveals the realities, challenges, and unexpected benefits of becoming a first-time author. Carrie specialises in helping co-founders navigate conflict and is addressing a critical gap in the market with her upcoming book - perfect example of finding your unique angle as an author. 🎯 Chapter Timestamps: • 00:00 Introduction to the Journey of Writing a Book• 02:27 Understanding Co-Founder Conflict and Its Impact• 06:00 The Importance of Writing for Clarity and Growth• 08:11 The 3 Audiences for Your Book• 11:39 The Role of Blogging in Preparing for Book Writing• 14:45 Exploring the Investment in Writing a Book• 15:45 Benefits Beyond Book Sales• 20:01 Personal and Business Benefits of Writing a Business Book• 23:09 Maximising Authority in Business• 28:00 The Importance of Feedback and Sharing Ideas• 29:41 Using Claude AI as Your ‘First Reader’ Proofreader• 33:41 How to Make the Book Launch Actually Happen• 33:59 Navigating the Writing Process• 39:28 Authoring a Book Feels Like a Solo Activity But It’s a Team Game• 41:09 The Purpose Behind Writing a Book• 41:41 Wrap-Up: Book Writing as Part of Your JourneyConnect with Carrie Birmingham:Carrie Birmingham Consults - Specialising in complex workplace problems and co-founder conflict resolution:https://www.linkedin.com/in/carrie-birmingham/Get “LEMONADE Plan”:Get “LEMONADE Plan”:Available on Amazon - https://lemonadeplan.com/book**Tags:** business book writing, first time author, co-founder conflict, startup problems, business partnerships, author interview, book marketing, self publishing, business authority, entrepreneur advice, small business systems, conflict resolution, business relationships, writing process, book launch strategy, AI writing tools, Claude AI, business growth, startup advice, author journey​​​​​​​​​​​​​​​​

    44min
  2. Social Media Marketing and AI with Lexie Barker

    15 DE JUL.

    Social Media Marketing and AI with Lexie Barker

    Lexie Barker from Socials for Creatives shares her practical three-step AI Strategy Loop Framework that transforms artificial intelligence from another overwhelming tool into your strategic business partner. Learn how to align AI outputs with your business values whilst actually saving time.Key Topics:- Why most business owners approach AI wrong and waste time- Lexie's three-step AI Strategy Loop Framework for effective implementation- How to align AI outputs with your business values and audience- Practical examples of streamlining content creation systematically- The real difference between using AI as a tool versus strategic partnerGuest Information:Lexie Barker runs Socials for Creatives, a social media management agency specialising in creative and wellbeing businesses. She's developed the Aligned Intuition Programme, teaching business owners to use AI strategically rather than randomly. As a mum of four, Lexie understands the need for efficient systems that work with your lifestyle, not against it.Connect with Lexie:Website: socialsforcreatives.comInstagram: @socialsforcreativesLinkedIn/Facebook: IamlexiebarkerHost: Gareth Everson - Author of The LEMONADE Plan00:00 Introduction to AI in Business02:16 Lexi's Journey into Social Media Marketing04:33 Understanding AI's Role in Business04:38 The Client Problem06:22 Lexie's AI Strategy Loop Framework07:59 Aligning AI with Business Values10:29 Heart-Led Business and Profit13:26 Empowering Clients through Education15:53 Who Lexie works with18:33 Empowering Clients to Take Action21:51 Future Vision for AI in Business23:59 3 Factors In AI Adoption28:50 Contacting Lexie and Finding the Aligned Intuition Programme

    31min

  3. 27 DE MAR.

    Season 1 Finale: Systems-Building for Small Businesses Best Bits (Ep53)

    Is your marketing creating real impact, or just random noise?Could implementing one system change your entire business trajectory?What if you've been building your marketing the wrong way around? After 52 episodes exploring systematic business growth, host Gareth Everson and producer Rob Drummond reflect on the key insights from Season 1. Discover which episodes had the most impact, from building effective landing pages to overcoming the curse of expertise. Learn how the LEMONADE Plan framework evolved throughout the podcast journey and why working backwards from endorsements delivers better results than starting with lead generation. Things we cover in this episode: Why the implementation order matters (EDOALEMN vs LEMONADE)The standout episodes that created the most listener impactHow AI is transforming small business marketing capabilitiesThe evolution from SystemsWise to Zest for BusinessA preview of Season 2 and the new HeyPip AI marketing toolThis season finale episode provides both a reflection on past insights and a roadmap for what's coming next in May 2025 with Season 2. Perfect for small business owners looking to transform flat results into predictable growth. Timestamps: 00:00 Intro: SystemsWise Season 1 Wrap-Up Episode 01:36 Rob's Big Takeaway - Forks in the Road 02:44 The Landing Pages Series 07:17 All-In-One CRM: Your Best First Hire 08:24 Niching Your Small Business 10:44 The Problem Solver's Paradox: The Curse of Expertise 12:37 Gareth's Big Learning: Explaining Starting With The End In Mind 19:01 The Importance of Clarity in Business 21:57 The Five P's of Systems Implementation 24:24 Content Planning Strategies 27:59 The Role of AI in Business 34:27 The Evolving Role of AI in Copywriting 37:31 Introducing HeyPip: The AI Copywriting Assistant 40:46 The Importance of Momentum in Content Creation 43:01 Leveraging Past Content as Valuable Assets 45:40 Looking Ahead: The Future of the Podcast and AI Integration

    51min

  4. 14 DE FEV.

    Why Do Some Businesses Fail To Hit Their Growth Goals? (Ep52)

    ➡️ Is your expertise becoming a prison rather than a pathway to growth? ➡️ Do you solve everyone's problems except your own business growth? ➡️ Are you trapped by your own brilliance? Here's how "The Problem Solver's Paradox" might hold your business back. Transform your scattered solutions into systematic success without compromising the quality that makes you brilliant at what you do. Things I cover in this episode: Why being excellent at solving problems can become a growth barrier How perfectionism turns expertise into an exhausting trap The critical choice between deep impact for few or broader impact for many Practical ways to make your expertise more systematic and scalable Finding the sweet spot between customisation and standardisation Timestamps: 00:00 Introduction to the Problem Solver's Paradox 02:05 Understanding the Expertise Trap 04:22 Serve Fewer Clients More Or More Clients More Scalably? 07:23 Conclusion and Wrap-Up My book, LEMONADE Plan, will be released on Monday, February 24th. You are invited to the Online Launch Party; you can RSVP here.

    8min

  5. 5 DE FEV.

    How To Stop Missing Out On Reviews From Happy Clients (Ep51)

    You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you. Reviews are your silent salesforce - they build trust and credibility while you sleep. Yet most businesses leave this powerful tool to chance. Did you know that 15% of your SEO ranking depends on reviews? Yet most small businesses miss the costly gap between client delight and capturing those reviews. In this episode, I'll show you: Why do your happiest clients sometimes vanish without reviewing The perfect moment to ask (hint: it might not be when you think or you're doing it now) How to make review collection systematic rather than random A simple way to frame the ask in a way that works Whether you're looking to boost your Google Reviews, LinkedIn Recommendations, or Trustpilot ratings, these practical steps will help you transform random praise into systematic success. Resources and full episode notes: https://getsystemswise.com/ep51 #SystemsWise #SmallBusiness #CustomerReviews #LEMONADEPlan

    13min

  6. 28 DE JAN.

    The Non-Marketer's Guide to Lead Generation (Ep50)

    How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing. In this episode, you'll discover: 1️⃣ A practical approach to lead generation that doesn't require marketing expertise 2️⃣ How to nurture leads naturally without constant content creation 3️⃣ Why most sales meetings fail (and how to fix this) 4️⃣ The crucial mistake most businesses make when onboarding new clients Drawing from the LEMONADE Plan framework, learn how four key processes - Leads, Education, Meetings, and New Client onboarding - work together to create predictable growth. It's perfect for service providers, consultants, coaches, and practitioners whose expertise lies outside marketing and sales. 🎯 Key Timestamps: 00:29 - Introduction 04:32 - Why most lead generation advice doesn't work for non-marketing experts 07:39 - Finding leads when marketing isn't your strength 11:05 - The three approaches to nurturing leads 19:58 - Making sales meetings more effective 23:21 - The critical onboarding mistake most businesses make Resources mentioned: Get episode resources at https://getsystemswise.com/ep50 LEMONADE Plan book: https://lemonadeplan.com/book Connect with Gareth: LinkedIn: https://askgareth.com

    28min

  7. 20 DE JAN.

    Build Backwards: The Path to Predictable Profits (Ep49)

    What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth? Most business owners start by chasing leads, but what if that's why they stay stuck? Discover why starting with the end in mind - your ideal reviews and client outcomes - transforms everything that comes before. If you're ready to move beyond theory, this episode reveals the practical steps successful service businesses use to turn scattered excellence into systematic success. What you'll learn: The four essential systems that come before marketing How to make client endorsements inevitable, not accidental Building delivery systems that maintain consistent quality Structuring services that grow naturally and profitably Learn the practical framework for transforming random business activities into predictable profits. Part two of our journey from scattered systems to systematic success, with implementation steps you can start today.

    17min

  8. 14 DE JAN.

    Your Marketing Plan Is Backwards (Start Here Instead) (Ep48)

    Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything? In this episode, discover why most small business marketing advice has it backwards. Learn how working from your desired outcomes creates more predictable success than endlessly chasing new leads. Understand why systematic delivery excellence matters more than constant lead generation. Covered in this episode: The two markers of sustainable business growthHow to identify costly "cliff-drop moments" in your client journeyWhy EDOALEMN matters more than LEMONADE for implementationA systematic approach to turning service excellence into predictable profitsPractical insights from the forthcoming LEMONADE Plan book Join Gareth as he challenges conventional growth wisdom and shows how working backwards from your perfect review creates more sustainable success than working forward from endless lead generation. Listen now to discover why systematic success starts with excellence, not endless marketing. Episode notes can be found at https://getsystemswise.com/ep48

    16min
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Sobre

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

Informações

  • Criado por
    Gareth Everson
  • Anos de atividade
    2024 - 2025
  • Episódios
    56
  • Classificação
    Livre
  • Copyright
    © Gareth Everson
  • Site do podcast
    Zest for Business