In this episode of The Restaurant Success Podcast, we dive deep into the most critical metric for restaurant success: guest count. While many restaurant entrepreneurs focus on profit margins and revenue, Matthew reveals why tracking and improving guest count should be your primary business objective. Learn how successful restaurants are differentiating themselves in today's competitive market by creating memorable experiences that keep customers coming back. This episode explores practical strategies for restaurant owners looking to boost guest count through exceptional hospitality, food quality, effective marketing, and positive culture-building. Whether you're running a single location or managing multiple restaurant units, these actionable insights will help you increase profitability by focusing on what truly drives sustainable growth in the restaurant business.
Key Topics Covered
- Why guest count matters more than anything on your P&L
- How successful restaurants maintain positive comparative guest counts
- The four key questions to boost your restaurant's guest count
- Creating memorable experiences that motivate guests to visit more frequently
- Taking action despite industry-wide challenges
Links Mentioned
- How to Build Back Guest Count in 2022 by Focusing on Uniqueness
- Make Sure Restaurant Employees and Guests Love Your Culture in 2023
Resources Mentioned
- Website: www.surrender.biz
- Free initial consultation available
Connect with Matthew Mabel
Matthew works with owners of successful, independent, multi-unit restaurants to improve:
- Profit growth
- Sales optimization
- Guest count increase
- Unit expansion
- Employee engagement
- Brand loyalty
How to Support the Show
- Subscribe to the Restaurant Success Podcast and Newsletter
- Rate and review the show
- Visit www.surrender.biz for additional resources
Information
- Show
- FrequencyUpdated Weekly
- PublishedApril 7, 2025 at 6:00 AM UTC
- Length6 min
- Season1
- Episode17
- RatingClean