Marketing Careers Uncovered

Dave Heywood
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  • MARKETING
  • UPDATED BIWEEKLY

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries. Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career. Hosted on Acast. See acast.com/privacy for more information.

  1. No degree, no contacts, and plenty of grit - with Brooke Pinkney, MD at Broadley Speaking

    JUN 30

    No degree, no contacts, and plenty of grit - with Brooke Pinkney, MD at Broadley Speaking

    Ever felt like you didn’t have the right background to make it in marketing? Brooke didn’t go to uni. She didn’t have a head start or a polished CV. What she did have was persistence, a lot of self-awareness, and someone willing to throw down a challenge - in the form of a sales book and a second chance. Today she’s Managing Director at Broadley Speaking - a sales and marketing consultancy that helps businesses find and convert high-value opportunities. In this episode, we talk about: how she broke into the industry with zero formal experiencethe moment a single interview nearly derailed everythingwhat rejection taught her about leadership and listeningwhy she hires for attitude, not academicsand what resilience actually looks like when you’re living it - not just posting about it Hosted on Acast. See acast.com/privacy for more information.

    48 min
  2. Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs

    JUN 10

    Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs

    What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication? In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere. We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do. Hosted on Acast. See acast.com/privacy for more information.

    56 min
  3. How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host

    MAY 27

    How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host

    We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page. Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests. We dig into: why most marketers inherit a narrow view of their rolehow SEO and CRO became siloed (and why that’s a problem)what real optimisation looks like - and what stops teams doing itthe mental trap of always spotting what’s brokenhow to stay curious (and sane) in an AI-saturated world A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.

    49 min
  4. Shaping Monzo’s writing culture - with Harry Ashbridge, Head of Writing and Customer Experience

    MAY 13

    Shaping Monzo’s writing culture - with Harry Ashbridge, Head of Writing and Customer Experience

    We often use the term 'customer centricity' – but what does that really look like in practice? Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core business function. We explore how words can influence culture, shape products, and power customer experience far beyond the marketing team. We get into: Why Monzo unified brand and UX writing under one teamHow writing became part of onboarding for every employee, and how they built guidance people actually useWhat most businesses get wrong about tone of voice and guidelines If you’ve ever argued that “words matter” inside a business, Harry shows you how to prove it. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  5. What a good rebrand really takes, with Amy Walters, Founder at Bloomify

    APR 29

    What a good rebrand really takes, with Amy Walters, Founder at Bloomify

    Think a rebrand is just a new logo and some shiny new colours? Think again. In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction. You’ll hear: how Amy built her freelance business one step at a timethe messy reality of rebranding your own businesshow real brand building starts by understanding the “why” behind the workA grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.

    41 min
  6. What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett

    APR 15

    What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett

    After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle? In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle. Together, we get into: what AI means for skill-building, judgement, and career progressionwhether prompt-writing is replacing creative thinkinghow trend reports are shaping perception (and not always helpfully)and why knowing what good looks like still matters more than ever One for anyone trying to progress in their career without losing their instinct to algorithms. Hosted on Acast. See acast.com/privacy for more information.

    44 min
  7. From dog walking to £2M turnover, with Kathryn Strachan, Fractional CMO and author of 'Scaling Success'

    APR 1

    From dog walking to £2M turnover, with Kathryn Strachan, Fractional CMO and author of 'Scaling Success'

    What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front. Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way. No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over. Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here Hosted on Acast. See acast.com/privacy for more information.

    44 min
  8. From surf coaching to standout copy: How to write content that connects, with Alice Brown, Founder at Seventh Wave Stories

    MAR 18

    From surf coaching to standout copy: How to write content that connects, with Alice Brown, Founder at Seventh Wave Stories

    What does it take to write copy that doesn't just read well, but actually connects with people? In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action. We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff. Find out more about Alice and her work at https://www.7th-wave.co Hosted on Acast. See acast.com/privacy for more information.

    1h 2m
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Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries. Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career. Hosted on Acast. See acast.com/privacy for more information.

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