How to Transform Corporate Events from Basic Networking to Immersive Brand Experiences

In this episode of The brndBrief Podcast, newest guest Monica Jackson, Chief Experience Curator at Prissi Productions, LLC, how the company evolved from social event planning to creating brand activations and corporate social responsibility initiatives. The discussion covers practical strategies for measuring event ROI, balancing technology with human connection, and building sustainable practices into corporate events.

Key points include:

📌 Monica discusses how  Prissi Productions, LLC pivoted from social event planning to brand activations and immersive experiences, driven by changes in the Atlanta film industry and market demand for more engaging corporate events.

📌Audiences now expect more than basic networking or conference formats, seeking meaningful connections and experiences that balance technology with human-centric elements.

📌 Monica explains her approach to programming events that consider introverts, extroverts, and neurodivergent attendees, emphasizing the importance of creating belonging for all personality types within large gatherings.

📌 CSR initiatives are becoming integrated with experiential marketing, including sustainable event practices, community partnerships, and using local talent to support regional economies.

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Guest Information

www.prissi-productions.com 

@prissi_productions