SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Gen Furukawa
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Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI!

  1. 15 АВГ.

    From 3 Words to 20+: Why AI Search Queries Are Destroying Traditional SEO with Shane Tepper of Retina Media

    LINKS:  Retina Media: https://retina.media/Shane on LinkedIn: https://www.linkedin.com/in/shanehtepper/SuperMarketers: www.supermarketers.ai

    19 мин.

  2. 16 ИЮН.

    The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps

    Key Takeaways:AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channelsThe 95% Rule: 95% of content cited by AI agents has been updated in the last 10 monthsFour Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly citedContent Engineers: New role combining AI knowledge, content expertise, and business process optimizationAEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just GoogleTactical Strategies Discussed:Using Google Search Console to find high-impression, low-click pagesInternal linking as an overlooked SEO winSchema markup and proper H1-H4 structure for AI agentsContent refresh frameworks (low/medium/high effort levels)Voice memo workflows for content creationCustom GPT projects for content strategy  AirOps website: airops.comBenchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility

    32 мин.

  3. 2 МАЯ

    Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing

    Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers. Check Out Fathom: https://fathom.video/

    24 мин.

  4. 28 МАР.

    From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs

    Show Highlights:  5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn 10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT 17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs 21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical 25:00 – How marketers can use segmentation and clustering models for better GTM strategy 32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights 34:00 – The future of LLMs in orgs: how they could replace middle management through summarization 📍 Visit Josh at Sharp Sight Labs 🤝 Connect on LinkedIn: Josh Ebner

    41 мин.

  5. 11 МАР.

    How AI Scores Client Relationships for Scaling Professional Services: Courtney Baker, CMO of KnownWell

    Show Highlights: 0:00 - Introduction: How AI is reshaping client management in professional services 4:29 - Why professional service firms struggle with client data and decision-making 9:00 - How KnownWell’s AI scores client relationships and predicts retention risk 14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships 19:30 - How AI surfaces upsell opportunities and prevents churn before it happens 24:45 - The future of AI in operations and why marketing firms must adapt 26:00 - Closing thoughts: How AI can give your business a competitive edge   Find Courtney on LinkedIn  Knownwell

    26 мин.

  6. 11.11.2024

    How to Transform Your Team into AI Power Users with Paris Childress of Hop Online

    Hop Online Paris Childress on LinkedIn Show Notes:  4:00 - Building an ICP Matrix with AI: Understanding customer profiles  8:00 -  How To Use client call transcripts to build better AI outputs  14:00 -  Creating an AI council: Getting 30 people on board without fear  16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

    20 мин.

  7. 10.10.2024

    How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai

    Zach on LinkedIn Reveal.ai 6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creation 31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset" 35:57 - Discussion on creating SOPs and improving processes with AI

    38 мин.

  8. 15.09.2024

    Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks

    Greg Brooks on LinkedIn SearchTides Website Highlight Timestamps: 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing

    38 мин.
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Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI!

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