How to Turn Customer Insight into High-Converting Copy with AI w/ Chris Silvestri, Founder and Conversion Copywriter @ Conversion Alchemy

If your messaging isn’t clicking, your conversions won’t either.

In this episode, we’re joined by Chris Silvestri—conversion copywriter, SaaS strategist, and founder of Conversion Alchemy—to talk about how AI is changing the way top teams do message-market fit.

With a background in both engineering and UX, Chris has helped companies like Moz Crimes turn deep customer insight into high-performing SaaS copy. He shares how AI can accelerate—not replace—the research and writing process, and how to train it to think more like your customers than your competitors.

You’ll learn:

• How to use AI for smarter, faster customer research
• Why most messaging fails—and how to fix it with data
• How to align your copy with what your customers are actually thinking

Whether you're rewriting a homepage, launching a new product, or rethinking your entire brand voice, this episode will show you how to turn AI into your most valuable copywriting assistant.

Resources: 

Get a free scorecard to assess your messaging fit on Chris’ website here: conversionalchemy.net 

Connect with Chris on LinkedIn here: https://www.linkedin.com/in/christophersilvestri

Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/ 

AI platforms Chris uses for audience research:

https://www.syntheticusers.com

https://askrally.com

Read the full article:https://97thfloor.com/articles/podcasts/how-to-turn-customer-insight-into-high-converting-copy-with-ai↗

Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/. 

About Chris Silvestri: 

Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a messaging strategist and copywriter for B2B SaaS brands like Moz since 2016.

Timestamps: 

0:45 - Positioning vs messaging mistakes

4:12 - Avoiding "what we do" friction

14:29 - Research is 70% of the work

26:28 - AI synthetic research tools

33:34 - PATH framework explained

35:52 - AI won't replace strategic copywriters

"If you rely on formulas, templates, when you're writing copy, then probably AI can replace you. But the thing that it can't really replace you now... if you have a strategic vision, so if you know that the copy comes from the research work, then there's the strategy in between." - Chris Silvestri