The Business Game, A Podcast That Moves The Needle

The Business Game
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Ready to level up your business? The Business Game, A Podcast That Moves The Needle, delivers unfiltered insights from global industry leaders, startup founders, and innovators who’ve built thriving companies.  Join us for exclusive interviews packed with real-world case studies, proven strategies for scaling, and hard-earned lessons from the trenches of entrepreneurship.  Whether you’re a small business owner, aspiring entrepreneur, or corporate innovator, our weekly episodes—also available as videos on YouTube—equip you with actionable tools to grow smarter and faster. Hosted by Jaimie Allotta and Dan Thomasson , we dive deep into what drives success in today’s competitive business landscape.  Subscribe now on Spotify, Apple Podcasts, iHeartRadio or your favorite podcast platform to never miss an episode!

  1. -2 J

    The Business Game Shortcuts: Marketing

    Send us a text Join our hosts on The Business Game, a podcast that moves the needle, as they unlock the secrets of modern marketing success. This power-packed episode features proven marketing strategies from top industry experts who've launched multi-million dollar campaigns, mastered social media marketing, and leveraged AI to dominate their competition. Whether you're struggling with digital marketing, SEO optimization, content creation, or paid advertising ROI, this episode delivers actionable marketing tips that work in 2025. Learn how to build profitable marketing campaigns from our previous guests! In this episode, you'll discover: * How to generate 100,000+ impressions organically through TikTok and Instagram content marketing without spending on paid ads * The exact marketing strategy used to successfully relaunch American Apparel and create demand from ground zero * Why traditional SEO is evolving and how to optimize for AI search engines like ChatGPT and Google Gemini * How to measure marketing ROI accurately by tracking metrics outside platform reporting to avoid double-counting * The "directionally correct" mindset that helps successful entrepreneurs make faster marketing decisions * How to build meaningful social media engagement that converts followers into paying customers  * The critical difference between B2B marketing on LinkedIn versus B2C strategies on Instagram and TikTok * Real-world examples of integrated online and offline marketing campaigns that deliver measurable results We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!  Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  Connect with our Guests: Connect with Lauren Oakes  Website:  Laurenoakes.com Instagram: justlaurenoakes Email: hey@laurenoakes.com LinkedIn:   / laurenoakes11    Connect with Joshua Altman Website: https://beltway.media/ LinkedIn:    / joshuaialtman   Connect with Greg Cassar  Website: https://collective.com.au/ LinkedIn (Greg):   / gregcassar   Connect with Kennedy Logan Website: soboardsocials.com.au Email: soboardsocials@gmail.com  Website: soboardsocials.com.au  Instagram: soboardsocials Connect with Peter Curran Website - https://digitalsurfer.com.au/ LinkedIn -   / digital-surfer   This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    26 min

  2. -4 J

    How to Build Multiple Income Streams Without Burning Out with Greg Cassar

    Send us a text Join hosts Kalena and Steve on The Business Game, a podcast that moves the needle, as they sit down with Greg Cassar from Collective Mastermind to uncover the exact strategies he used to generate over $500 million in online sales. Greg reveals his proven growth hacker model, the B+I wealth formula that transformed his financial future, and how AI tools are revolutionizing business productivity while cutting costs by up to 300%. From scaling e-commerce brands on Amazon to mastering multiple income streams, this episode is packed with actionable business advice, marketing strategies, and investing insights that every entrepreneur needs to build wealth and achieve true lifestyle freedom. In this episode, you'll discover: * The growth hacker model: How to scale businesses with zero upfront costs using profit-share partnerships * B+I Formula: Why business + investing is the secret wealth-building strategy every billionaire uses * AI productivity hacks * Multiple income streams: How to build a multi-legged stool business model that protects you from failure * When to say "NEXT": The framework for knowing when to pivot, close, or scale a business opportunity * Coolness factor formula: Income divided by stress - how to maximize profits while minimizing burnout * Marketing strategies that work now: Why organic social content and AI SEO are replacing traditional Google ads * The directionally correct mindset: How small daily improvements compound into massive long-term success * Investing fundamentals: Bitcoin, blockchain, and the AI boom - where to invest for 10,000% returns * Sales psychology secrets: Future pacing, view-through selling, and the magic closing question that removes buyer resistance Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.  Connect with Greg Cassar  Website: https://collective.com.au/ LinkedIn (Greg): https://www.linkedin.com/in/gregcassar/ This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    50 min

  3. 25 OCT.

    Our Guide To The Business Game Library: How to Find YOUR Perfect Episode

    Send us a text Join hosts Kalena and Steve on The Business Game, a podcast that moves the needle, as they show you the easiest way to find exactly the episode you need on our YouTube channel. Tired of scrolling endlessly through podcast episodes wondering which one will actually help your business right now? This quick guide walks you through their brand new episode map that lets you search by topic and business stage, so you can jump straight to the conversations that matter most to where you're at today. Whether you're just starting out, growing your team, or running an established company, finding the right advice for your specific challenges just got incredibly simple. No more guessing, no more wasting time, just practical business insights from entrepreneurs and leaders who've been exactly where you are. In this episode, you'll discover: * How to navigate The Business Game's complete episode library using their new categorized map system for entrepreneurs and business owners * The exact framework for finding podcast episodes that match your current business stage, from startup phase to established enterprise * Topic categories covering people and culture, AI and technology, money management, marketing strategies, product development, and e-commerce growth * How to access insights from guests at different business scales and net worth levels to learn from entrepreneurs just ahead of your journey * Why different business stages require different advice and how to find relevant content for startup founders, scaling teams, and established businesses * The strategy behind building a living library resource for the entrepreneurial community focused on practical takeaways and actionable business insights * How to leverage podcast content for business growth, leadership development, team building, and strategic planning at every company size We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!  Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    5 min

  4. 23 OCT.

    How to Spot Fake Advice and Choose Real Consultants with Stacey Bullman

    Send us a text Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they dive deep with business consulting expert Stacey Bullman from I'm Not Mad at You Consulting. Discover proven entrepreneurship advice, revenue growth strategies, cash flow management tips, startup success secrets, and future-proofing your business against AI and automation in this keyword-rich episode packed with actionable business growth insights for small to mid-size businesses worldwide. In this episode, you’ll discover: * How to overcome business setbacks and skyrocket revenue when cash is tight through smart marketing investments and belief in your process. * Essential entrepreneurship myths busted, including spotting fake advice from unqualified consultants and coaches lacking measurable results. * Startup tips for launching with bulletproof financial forecasting, ensuring two years of working capital, and validating your market before spending on logos or websites. * Cash flow management strategies to maintain more inputs than outputs, with simple P&L tracking for global businesses in construction, pet services, and beyond. * The CEO sounding board program: Weekly guidance on sales pipelines, HR issues, and decision-making to transform your leadership and business development. * Future of business consulting, including adapting to AI, automation, quantum computing, and robotics to maximize opportunities now before technology reshapes industries. Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.  Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  Connect with Stacey Bullman: Website: www.imnotmadatyou.com LinkedIn: https://www.linkedin.com/in/stacey-bullman-business-coach/ Instagram: Imnotmadatyou_  facebook: Imnotmadatyou  Youtube: Imnotmadatyou3397  This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    51 min

  5. 18 OCT.

    The Business Game Shortcuts: People and Culture

    Send us a text Join our hosts on The Business Game, A Podcast That Moves The Needle, in this special shortcuts episode diving deep into people and culture strategies for business success. Explore expert insights on building high-performing teams, fostering workplace culture, leadership development, and humanizing remote teams to drive revenue growth and employee engagement. From family business succession planning to hiring top talent using the "beer test," this episode uncovers actionable tips on communication skills, trust-building in teams, and surrounding yourself with driven professionals. Perfect for entrepreneurs, business owners, and leaders seeking to boost company culture, team dynamics, and organizational growth in today's competitive landscape. In this episode, you’ll discover: * How to humanize remote teams and turn email contacts into connected collaborators for better project management and accountability. * Essential steps for intentional leadership succession in family businesses, including governance, rotations, and early conversations. * Red flags in business leaders and founders that signal the need for change, plus the power of peer groups and trusted feedback. * Proven ways to build trust, transparency, and authenticity in client relationships and team leadership for long-term loyalty and growth. We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!  Connect with our Guests: Clint Padgett - Website: https://clintpadgett.com/ LinkedIn (Clint M Padgett):   / clintpadgett   Facebook:   / clintpadgettauthor   Email : hello@clintonmpadgett.com Lou Rice - Website: https://www.strapsicle.com  LinkedIn (Lou):   / lou-rice    Instagram: @strapsicle Email : hello@strapsicle.com Ryan Kauth - Website: RyanKauth.coach LinkedIn: LinkedIn.com/in/RyanKauth Watch now | Listen anywhere you get your podcasts Mike Ehrle -  Website: https://finparency.ai/  LinkedIn: https://www.linkedin.com/in/mikeehrle/  Tayla Morris + Megan Eichhorn -  Website - https://www.taymefg.com.au/ LinkedIn -   / tayme-financial-group   Brie Aletto - Website: https://altvia.com/ LinkedIn:   / altvia   This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    25 min

  6. 16 OCT.

    How to Crush Revenue by Building a Fun Team Culture with Mike Ehrle

    Send us a text Join hosts Lisa and Steve on The Business Game, a podcast that moves the needle, as they dive deep into raw entrepreneurship insights with Mike Ehrle, CEO & Founder of Finparency.ai and Managing Partner at Lumity. From turning firing failures into comeback fuel and building fun team cultures that crush revenue growth, to ditching guru myths like Buffett's reading obsession and navigating HR tech chaos in private equity-backed startups. This episode unpacks actionable business leadership strategies, scaling tips, and work-life balance hacks for ambitious founders and executives chasing real impact in 2025.. In this episode, you’ll discover: * Firing without losing humanity: Mike's raw take on toughest calls and why comfort with them means it's time to exit. * Turning firings into fuel: Mike's Clickboarding ouster and accountability hacks for startup resilience. * The "beer test" hiring hack: Ditch resumes for gut-check fits that build revenue-driving teams. * Revenue crushes via fun culture: Mike's 70-person sales team's motivation and PE playbook. * Hard work over guru myths: Mike debunks Buffett's reading rule for HR tech scaling wins. * PE pitfalls and impact shifts: Align investors with ops using value engineering and healthcare fixes. Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.  Connect with Mike Ehrle Website: https://finparency.ai/  LinkedIn: https://www.linkedin.com/in/mikeehrle/  This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    51 min

  7. 11 OCT.

    The Business Game: Shortcuts - Hosts Interview Host Kalena Stano

    Send us a text Join hosts Lisa DeAngelis and Steve Plummer on "The Business Game: A Podcast That Moves The Needle" as they interview our brand-new co-host, Kalena Stano, in this inspiring episode about entrepreneurship, startup journeys, and career pivots. Dive into Kalena's real-life story of launching her tech startup Lendy right here on the Sunshine Coast, Queensland, Australia. Discover how she overcame startup challenges, pitched to over 200 investors in Brisbane, and navigated the highs and lows of bootstrapped tech ventures, including behavioral change strategies and market fit testing. In this episode, you’ll discover: * Kalena Stano's pivot from tech startup Lendy to co-hosting The Business Game on Queensland's Sunshine Coast. * Challenges of bootstrapped tech: high expectations, behavioral changes, market fit, and surrendering after roadblocks and motherhood. * Overcoming failure as a perfectionist: embracing bumps, finding peace, and turning failures into pride through dream execution. * Entrepreneurial tips: trust gut instincts, ignore hustle noise, and balance ambition with work-life harmony. * Kalena's stories: pitching to 200+ investors in Brisbane, Hawaiian adventures with grounding rituals, and meeting Buzz Aldrin and President Ford. * Career pivots: gaining wisdom, seeing podcasting as a universal gift for future business knowledge. We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today! This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    22 min

  8. 9 OCT.

    How to Navigate AI's Future: 4 Visionaries Clash in Roundtable Talk

    Send us a text Dive into an electrifying roundtable episode of The Business Game: A Podcast That Moves the Needle! Join host Steve Plumber as four industry heavyweights—Nyssa Waters (CEO, Possible AI), Dr. Andrea Isoni (Chief AI Officer, AI Technologies), John Crook (CEO, Rule 30), and David Blanch (CEO, Bitpool)—tackle the hottest AI topics shaping the future of business. This AI-focused podcast episode explores enterprise AI adoption, governance, ethics, ROI, and the transformative impact of Open AI’s innovations, including ChatGPT and its enterprise integrations. In this episode, you’ll discover: * Why enterprises, including conservative sectors like banking, are rapidly adopting AI technologies like ChatGPT. * How to overcome data governance challenges to unlock AI’s full potential in your business. * Strategies for achieving real ROI with AI by selecting the right use cases and moving beyond proof-of-concept pilots. * The role of AI in governing AI, ensuring ethical and responsible implementation in enterprises. * Expert predictions on AI’s future, from robotics and automation to the disappearance of traditional websites and computers. Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com  Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.  Connect with our Guests: Nyssa Waters - Website: https://www.possibl.ai/ LinkedIn (Nyssa): https://www.linkedin.com/in/nyssawaters/ LinkedIn (possibiai): https://www.linkedin.com/company/possiblai/ John Crook - LinkedIn: https://www.linkedin.com/in/john-c-75bb48308/ Dr Andrea Isoni - Website: http://www.aitechnologies.co  LinkedIn: https://www.linkedin.com/in/andreaisoni20/?originalSubdomain=uk David Blanch - LinkedIn (David): https://www.linkedin.com/in/david-blanch-4170514b/?originalSubdomain=au LinkedIn (Bitpool): https://www.linkedin.com/company/bitpool/ Website: https://www.bitpool.com/ This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work. Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

    1 h 5 min
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À propos

Ready to level up your business? The Business Game, A Podcast That Moves The Needle, delivers unfiltered insights from global industry leaders, startup founders, and innovators who’ve built thriving companies.  Join us for exclusive interviews packed with real-world case studies, proven strategies for scaling, and hard-earned lessons from the trenches of entrepreneurship.  Whether you’re a small business owner, aspiring entrepreneur, or corporate innovator, our weekly episodes—also available as videos on YouTube—equip you with actionable tools to grow smarter and faster. Hosted by Jaimie Allotta and Dan Thomasson , we dive deep into what drives success in today’s competitive business landscape.  Subscribe now on Spotify, Apple Podcasts, iHeartRadio or your favorite podcast platform to never miss an episode!

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