The Breakthrough Message Show

Fabi Paolini
  • 5,0 (3)
  • MARKETING
  • CHAQUE SEMAINE

On The Breakthrough Message Show podcast, your host, Fabi Paolini shows high-ticket coaches, consultants, business owners, and experts how to create a premium message that attracts premium clients online by developing their Angle of Mastery. We cover everything from branding, messaging, marketing, personal development, and more. We love sharing unique perspectives and stories that can positively impact the world.

  1. 16 OCT.

    How I Diversified My Lead Sources and Built a More Stable Coaching Business

    In this episode, I pull back the curtain on one of the most pivotal shifts I’ve made in my business: diversifying my lead sources beyond paid ads. If you’ve been relying on just one strategy to get clients, whether that’s Facebook Ads, referrals, or one social platform, this episode is your wake-up call. Discover how I transformed my lead generation by building strategic visibility on LinkedIn, YouTube, Instagram, through referrals, and intentional networking. I share what worked, what didn’t, and how it’s helped me attract more Power Buyers, lower acquisition costs, and stabilize my business for the long term. If you’re a high-ticket coach, consultant, or expert building a premium service-based business, you don’t want to miss this. 🔥 What You’ll Learn in This Episode: Why relying on one lead source is a dangerous gameHow I turned LinkedIn into a consistent, free lead magnetThe YouTube strategy that attracts ultra-warm buyersThe underrated power of strategic networking & referralsThe surprising lead quality coming from InstagramWhat “Angle of Mastery™” and message consistency have to do with all of this 🎯 Ready to assess if your message is optimized across channels? Book your FREE 15-min Brand Message Assessment: https://brandmessagesession.com 🔗 Connect with me: LinkedIn, Instagram, TikTok, Facebook → @fabipaolini Subscribe on Apple Podcasts, Spotify & YouTube.

    13 min

  2. 11 OCT.

    How to Use AI to Create Content That Actually Sells

    Stop drowning in likes that never convert. Learn the exact AI prompting framework that turns “helpful” posts into high-ticket sales conversations every week. In this episode, you’ll discover: Why 90 % of AI-generated content attracts browsers instead of BUYERSThe proprietary “Power Buyer” client profile that short-circuits the sales cycleHow to feed AI your Angle of Mastery® so every post sounds unmistakably YOU3 plug-and-play prompt templates that create demand (not just education)The “Need-to-Have” formula that positions your offer as oxygen, not a vitaminReal examples of carousel posts & CTAs that book 5-figure calls on autopilot Free Resource Get your AI Brand Message Diagnostic – instantly see if your current posts attract power buyers or push them away: Fabipaolini.com/ai Subscribe & Review If you want weekly conversion-focused AI strategies, hit follow and leave a 5-star review on Apple Podcasts with the word “SALES” to enter our monthly audit giveaway.

    11 min

  3. 2 OCT.

    How to Close the Articulation Gap and Clearly Communicate Your Value as an Expert

    If you’ve ever frozen when someone asked, “What do you do again?”—this episode is for you. Many high-level coaches and experts struggle to articulate the true depth of their work. Not because they lack value—but because their expertise has outgrown their language. What you’re experiencing is called the Articulation Gap—and it’s costing you referrals, premium positioning, and aligned sales. In today’s episode, Fabi Paolini walks you through: Why the better you are at what you do, the harder it is to explain itThe top reasons your messaging feels vague, confusing, or genericHow outdated language can block you from attracting Power BuyersThe 3 elements that turn your positioning from “helpful” to irresistibleA client example that demonstrates the power of a refined Angle of Mastery™The real difference between surface-level bios and expert articulation You’ll discover how to stop overexplaining and start owning the value of your results—so you can finally get seen, understood, and hired for who you truly are. 🎯 Book your FREE 15-Minute Brand Message Assessment: 👉 https://brandmessagesession.com Timestamps: 00:00 – Intro: The messaging struggle successful experts face 01:30 – What is the Articulation Gap? 03:00 – Why deep expertise makes articulation harder 04:30 – Signs your message is costing you revenue & referrals 06:00 – 3 essential elements missing from your current bio 07:30 – Kevin’s transformation example: From generic to genius 09:00 – The power of your Angle of Mastery™ 10:30 – What shifts when your articulation matches your authority 🔗 Connect with Fabi: Website: https://fabipaolini.com Instagram, LinkedIn, TikTok, Facebook: @fabipaolini 💌 Subscribe on Apple Podcasts, Spotify, and YouTube for weekly insights.

    12 min

  4. 19 SEPT.

    Why Old Marketing Stops Working (And How to Break Through the Ceiling)

    Has your once-effective marketing suddenly stopped working? Your content isn’t converting, your leads are colder, and your sales calls are dragging. What’s going on? In this episode, Fabi Paolini breaks down a crucial shift most high-ticket coaches and online service providers are missing: the rise of buyer sophistication—and how AI is accelerating it. You’ll learn how the messaging that worked in Phase 1 of your business may now be completely obsolete, and what it takes to break through the saturation with category-defining messaging and a clear Angle of Mastery™. ✅ Discover the 5 stages of market sophistication ✅ Understand how AI is speeding up this evolution ✅ Learn how to position yourself beyond the noise ✅ Start creating content that attracts Power Buyers™ 🎯 This episode is for coaches, consultants, and experts who want to rise above generic marketing and become the only logical choice for their audience. 🔗 Resources Mentioned: 👉 Take the AI Brand Message Diagnostic™ https://fabipaolini.com/ai 📱 Follow Fabi everywhere → @fabipaolini

    10 min

  5. 12 SEPT.

    Building Trust and Demand in the World of AI: Why Human Connection Is Your Competitive Advantage

    In an online world flooded with AI-generated content, trust has become the most powerful currency. This episode breaks down why human connection—not automation—is your greatest competitive advantage in the AI era. If you’re a high-ticket coach, expert, consultant, or service-based entrepreneur wondering how to stand out, build trust, and attract Power Buyers™ in a market oversaturated with polished, generic content… this episode is your roadmap. We’ll explore: ✅ Why AI content is creating “professional skeptics” ✅ The new differentiator that Power Buyers are looking for ✅ How to strategically combine AI with real human connection ✅ Why your Angle of Mastery™ is more important than ever ✅ Practical ways to build trust and scale sustainably 💡 Want to know if your messaging is building trust—or blending in? Take the AI Brand Message Diagnostic to find out. Connect with Fabi 🌐 fabipaolini.com 📲 Instagram, TikTok, LinkedIn, Facebook → @fabipaolini 🎧 Subscribe on Apple Podcasts, Spotify & YouTube 📩 Book your AI Brand Message Diagnostic → fabipaolini.com/ai

    12 min

  6. 5 SEPT.

    AI and the Future of Buyer Behavior: How to Position Yourself as AI-Enhanced, Not AI-Dependent

    Are you an established coach or consultant watching your proven strategies lose effectiveness in the AI era? This episode reveals why Power Buyers are filtering faster than ever, and how to position yourself as irreplaceable in an age of AI-generated content. Host Fabi Paolini exposes the critical distinction between AI-dependent coaches and AI-enhanced leaders, showing you exactly how to develop your unique Angle of Mastery™ that no prompt can replicate. What You'll Discover: Why Power Buyers aren't impressed by polished content anymore and what they're actually looking forThe fatal mistake most experts make when using AI for content creation (and how it makes them invisible to sophisticated clients)How to develop demand-priming content that creates urgency before you even pitchThe strategic foundation you need BEFORE implementing AI toolsWhy the "post more content" and "add more value" strategies are dead in the AI era Perfect for: High-ticket coaches, consultants, and service-based entrepreneurs generating $100K+ annually who want to future-proof their positioning and attract premium clients in an AI-saturated market. Key Takeaway: The experts who thrive won't be those who use AI most efficiently—they'll be those who use AI most strategically to amplify their unique expertise. Resources Mentioned: AI Brand Message Diagnostic: fabipaolini.com/aiAngle of Mastery™ framework for distinctive positioning Connect with Fabi: Website: https://fabipaolini.comLinkedIn: https://linkedin.com/fabipaoliniInstagram: https://instagram.com/fabipaolini If you're ready to position yourself as AI-enhanced rather than AI-dependent, get your free AI Brand Message Diagnostic at fabipaolini.com/ai and discover exactly where you stand in this rapidly evolving market.

    12 min

  7. 21 AOÛT

    How Rachel Pedersen Built an 8-Figure Social Media Business

    What does it really take to grow an 8-figure business through social media, without selling your soul or burning out in the process? In this powerhouse episode, I’m joined by the incredible Rachel Pedersen, the “Queen of Social Media,” who has built an 8-figure empire by doing things differently. We talk about how to attract high-paying clients, the psychology behind viral and converting content, building systems that actually sell, and the surprising role vulnerability plays in premium positioning. If you’re a high-ticket coach, expert, or entrepreneur who's tired of content that gets likes but not clients, this conversation is a must-listen. Rachel shares exactly how she balances mass reach with high-quality buyers—and why your results are the only thing that matters. What we cover in this episode: The real difference between content that gets views and content that drives revenueHow Rachel built her 8-figure business from scratch (no college degree, single mom at 21!)The #1 mindset trait successful entrepreneurs need to thriveHow to balance personal storytelling with high-converting messagingRachel’s secret to reaching Power Buyers without sounding like everyone else onlineWhy your “Angle of Mastery™” is the missing piece to growing your authorityThe truth about content virality vs. premium positioning Links & Resources: 🔹 Connect with Rachel: rachelpedersen.com 🔹 Book your 15-min Brand Message Assessment: brandmessagesession.com 🔹 Follow me on Instagram, TikTok, YouTube & LinkedIn: @fabipaolini

    27 min

  8. 14 AOÛT

    How to Use AI to Develop Your Messaging (Without Losing Your Soul)

    AI can write content—but can it define your message? In this episode, Fabi Paolini reveals how she strategically uses AI to amplify her business without losing the heart, soul, and differentiation behind her brand. If you're a coach, expert, or consultant wondering how to use AI without sounding like everyone else in your niche, this is the episode you can’t afford to skip. You’ll discover: Why generic prompts = generic, forgettable contentThe mistake 99% of coaches make when using AIHow Fabi doubled her revenue by integrating AI with her Angle of Mastery™Why your frameworks, experiences, and insights still matter (maybe more than ever!)5 ways to leverage AI to scale content creation without diluting your brand voice This isn’t about replacing your expertise—it’s about amplifying it. 📌 Book your 15-min Brand Message Assessment: 👉 https://brandmessagesession.com 📲 Follow Fabi on Instagram, TikTok, LinkedIn, and YouTube → @fabipaolini 🎧 Subscribe on Apple Podcasts | Spotify | YouTube

    13 min
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À propos

On The Breakthrough Message Show podcast, your host, Fabi Paolini shows high-ticket coaches, consultants, business owners, and experts how to create a premium message that attracts premium clients online by developing their Angle of Mastery. We cover everything from branding, messaging, marketing, personal development, and more. We love sharing unique perspectives and stories that can positively impact the world.

Informations

  • Création
    Fabi Paolini
  • Années d’activité
    2022 - 2025
  • Épisodes
    174
  • Classification
    Tous publics
  • Copyright
    © Copyright 2025 Fabi Paolini
  • Site web de l’émission
    The Breakthrough Message Show