B2B Content Strategist

Amy Woods
  • 5,0 (3)
  • МАРКЕТИНГ
  • ЕЖЕНЕДЕЛЬНО

How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.

  1. 25 СЕНТ.

    Building a Content Team That Fuels Both Brand and Demand with Amy Higgins

    What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that.  In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader highly regarded for extensive experience building and developing top integrated marketing teams, including content, campaign, SEO, customer, community, influencer, and social.   At Cloudflare, she leads the content and video team, producing everything from thought leadership blogs to Cloudflare TV, and driving 180+ content assets per quarter.  In this episode, Amy shares:  How she restructured Cloudflare’s content team from a reactive service desk into pods that operate like mini marketing teams Why proprietary data and research reports are her favorite content assets for repurposing and how a single survey fuels over 200 assets across channels and regions The lessons she learned from a vertical marketing campaign that generated sky-high MQLs but flat SQLs (and how sales enablement fixed it) Why “content by committee” kills performance and the bold move that quadrupled results Her strong stance on AI in marketing: why it should never touch thought leadership, but how it can help with derivative content ...and so much more!  Whether you’re building a content team from scratch, figuring out the right in-house/agency mix, or looking for smarter ways to repurpose content at scale, Amy’s insights will help you with your B2B content marketing strategy.  Important Links & Mentions  Amy Higgins on LinkedIn https://www.linkedin.com/in/amywhiggins/ Cloudflare: https://www.cloudflare.com/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/  B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Content 10x: https://www.content10x.com/

    37 мин.

  2. 9 СЕНТ.

    Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis

    What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events. In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch. Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led teams across Asia, UAE, Africa, Latin America, and Europe - and has pioneered approaches to content strategy, in-house capability building, and AI adoption that accelerate results without losing creativity. Find out: Why benefit-led, insight-rich content builds authority faster than slogansHow to turn events into a year-round content engineHow to break down silos between events, media, and marketingWhy he treats AI as another member of the teamThe moment a team member told him, “AI makes me feel redundant” - and how he respondedWhy over-reliance on AI can be as dangerous as ignoring itThe safeguards he uses to avoid AI copyright and IP pitfalls Important Links & Mentions Kostas Zachoudanis on LinkedIn https://www.linkedin.com/in/konstantinos-zachoudanis/Ultimate Group on LinkedIn https://www.linkedin.com/company/theultimategroup/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    34 мин.

  3. 22 ИЮЛ.

    How to Assemble a B2B Marketing Team from Scratch with Jason Widup

    What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin. Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth for B2B technology companies like Tableau, Getty Images, AT&T and Microsoft, Jason has built and scaled successful go-to-market programs through a combination of deep operational expertise and highly-creative marketing strategies. Find out:  Why content is the first thing your buyers buy, with their timeThe story behind Jason’s incentivized demo ad campaign that overwhelmed salesHow he built an entire marketing team from the ground up at PixisWhy his content playbook centers around video interviews and conversationsWhat Jason refuses to use AI for (and why creativity still wins)The conversation he had to have with his CFO before joining Pixis  Important Links & Mentions Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/Pixis: https://pixis.ai/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    40 мин.

  4. 3 ИЮН.

    Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

    What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing. In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process. Find out: How to repurpose core assets into one-to-one content for ABMWhat makes a vendor feel like an extension of your teamHow to balance in-house strengths with external supportHow cross-functional account pods support personalized marketingThe limits of AI – and why context still matters Important Links & Mentions Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/Confluent: http://confluent.io/Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/ B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ Content 10x: https://www.content10x.com/

    30 мин.

  5. 13 МАЯ

    How Purpose Drives Better Content (and Better Conversations) with Michelle Asher

    Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan. Michelle Asher, Director of Public Relations and Marketing at LendKey, leads a lean but effective team creating high-impact content. In this episode of B2B Content Strategist, she shares why purpose is the anchor for every piece of content her team produces – from ebooks to newsletters to their 22-minute podcast – and how that clarity drives better content, smarter content repurposing, and more meaningful conversations. We also explore how AI tools like ChatGPT fit into their workflow, the importance of fact-checking, and the role of Canva in speeding up content production without compromising on brand. Find out: How to create purpose-driven content that fuels repurposingTips for repurposing podcast episodes into video, email, and social contentWhat makes an ebook easier to break down into multiple formatsWhy every marketer should fact-check AI-generated contentHow Canva supports faster content production without sacrificing brand consistency Important Links & Mentions  Michelle on LinkedIn https://www.linkedin.com/in/michelleasherpr/LendKey https://www.lendkey.com/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    32 мин.

  6. 24 АПР.

    Strategy and Substance in B2B Content with Catherine Censor

    What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this episode, Catherine shares why she’s format-agnostic when it comes to content – and how solid thinking, originality, and clarity are what truly set repurposable content apart. We also explore how she uses AI tools like ChatGPT to repackage ideas, the importance of maintaining quality over quantity, and how her editorial roots continue to influence her B2B approach. Find out: Simple questions to ask before repurposing any content A checklist to evaluate whether your content is useful, unique and has real substanceHow AI tools can support repurposing without replacing original thinkingHow tools like Grammarly can support editorial consistencyWhy the future of B2B content lies in quality and differentiation, not shortcuts and quick wins Important Links & Mentions  Catherine on LinkedIn https://www.linkedin.com/in/catherine-censor/Cerity Partners https://ceritypartners.com/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    31 мин.

  7. 1 АПР.

    How to Use AI to Level-Up Your B2B Marketing with Myles Carter

    What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable systems, and knowing when to call in extra support. In this episode, Myles shares how he’s experimenting with outsourcing, why he sees big content assets like white papers as powerful repurposing tools, and how tools like ChatGPT and Descript have become useful additions to his workflow – helping him refine ideas faster and expand his skill set in areas like video editing. Find out: How to approach outsourcing in a way that complements your in-house teamWhy big, high-effort content is still worth it (when you repurpose it well)How AI tools can support content marketers – without replacing themWhy video editing is easier than ever thanks to tools with AI features like Descript Important Links & Mentions  Myles on LinkedIn https://www.linkedin.com/in/mylesdcarter/Trolley http://trolley.com/Expert Interview Miniseries https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/324/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    39 мин.

  8. 4 МАР.

    Finding the Story in B2B Content Marketing with Camille Trent

    Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find the most valuable stories in B2B marketing. She shares how her team is refining Auror’s messaging to communicate complex topics clearly, how she approaches content repurposing in a fast-growing company, and why a simple misheard word led to one of her most memorable marketing campaigns! Find out: How to recognize the story in data, reports, or conversationsWhy defining shared language is critical when marketing complex topicsThe balance between in-house content creation and outsourcing—what works best whereHow Camille’s team approaches content repurposing from trade shows and eventsWhy AI is useful for summarization but still falls short in storytelling Important Links & Mentions  Camille on LinkedIn https://www.linkedin.com/in/camillehansentrent/Auror https://www.auror.co/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Content 10x: https://www.content10x.com/

    36 мин.
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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.

Информация

  • Автор
    Amy Woods
  • Годы выхода
    2022 - 2025
  • Выпуски
    46
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2023 Content 10x Ltd.
  • Сайт подкаста
    B2B Content Strategist

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