Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jeffro
  • 4.9（37則評分）
  • 行銷
  • 每週更新

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, no-fluff strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

  1. 2 天前

    From Broke to $30M: Why Being Profitable is a Moral Obligation ...with RJon Robins

    Summary In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability is an ethical obligation, how to build a marketing machine that runs without you, and why scaling your business means giving up the hero complex. Whether you're a lawyer, therapist, plumber, or creative professional, the insights are powerful and widely applicable. Takeaways Profitability is a responsibility, not just a goal.Business problems are usually personal problems in disguise.Trying to be the hero keeps your business small.Systems and processes aren’t boring, they’re what make scale possible.Authentic marketing attracts the right clients and repels the wrong ones.Hiding your values in marketing creates problems with both clients and staff.Your business isn’t your baby, it’s your mule.Entrepreneurs often resist systems because firefighting gives them an adrenaline rush.To build a marketing machine, you must productize your services.Entrepreneurial maturity means wanting what you want—without apology.Chapters  00:00 Intro to RJon Robins & his journey from broke to eight-figure businesses  05:35 Business problems are personal problems in disguise 08:45 Authentic marketing attracts the right clients (and repels the wrong ones) 11:42 Letting go of the “hero complex” to scale your business 24:10 How to build a marketing machine that runs without you 32:09 Your business is not your baby, it’s your mule Links https://www.linkedin.com/in/rjonrobins/ https://www.facebook.com/rjonrobins2 https://www.facebook.com/HowToManageASmallLawFirm https://www.instagram.com/rjonrobins/ https://www.instagram.com/howtomanageasmalllawfirm/ https://howtomanageasmalllawfirm.com/ https://rjonrobins.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    31 分鐘

  2. 4 天前

    The HeyTony Playbook for Dominating Google and Social Media... with Matt Diamante

    Summary In this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and the significance of creating helpful content. Matt also shares insights on future-proofing marketing efforts, building an omnichannel presence, and effective content creation strategies. He highlights the importance of growing an email list and leveraging social media for maximum reach and engagement. Takeaways SEO is often misunderstood by business owners.Using the right keywords on your website is crucial.SEO remains relevant despite the rise of AI search tools.Creating helpful content is key to engaging users.Future-proofing your marketing involves diversifying platforms.Building an email list is essential for business stability.Social media can drive significant traffic and leads.Content creation can be streamlined using AI tools.Testing and optimizing content is vital for success.Engagement and conversion can be maximized through strategic email marketing.Chapters 00:00 Introduction to SEO and Marketing Strategies 02:41 Common SEO Mistakes and Best Practices 10:04 Future Proofing Your Marketing 13:40 Building an Omnichannel Presence 19:09 Content Creation and Distribution Strategies 28:35 Final Thoughts on Digital Presence Link https://heytony.ca/understanding-seo-socials/   Free High-Converting Website Checklist: FroBro.com/Checklist

    29 分鐘

  3. 7月24日

    Why Random Acts of Marketing Are Destroying Your Business (and What to Do Instead) ...with Michael Buzinski

    Summary In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. The conversation also touches on common pitfalls in marketing, such as random acts of marketing and the misuse of AI, providing actionable takeaways for listeners to enhance their marketing efforts. Takeaways Improving three key metrics can double your revenue.Being vague in marketing leads to blending into the noise.Focusing on a specific audience makes marketing more efficient.The Focus framework helps identify urgent struggles.Not all business is good business; align with your core values.The Perfectly Profitable Prospect Profile helps eliminate bad leads.Increasing traffic, conversions, and revenue per client by 26% doubles revenue.Avoid random acts of marketing to maintain a clear strategy.AI should be used as a tool, not a replacement for strategy.Tracking metrics is essential for managing and improving business performance.Chapters 00:00 Introduction to Digital Dominance and Buzz's Expertise 03:02 The Importance of Focus in Marketing 05:54 Understanding the Focus Framework 08:57 The Perfectly Profitable Prospect Profile (P3P) 11:56 Identifying and Eliminating Bad Fit Leads 14:56 The Rule of 26: Key Metrics for Revenue Growth 17:52 Common Pitfalls in Marketing Strategies 20:54 Final Thoughts and Actionable Takeaways Links https://buzzworthy.biz https://linkedin.com/in/michaelbuzinski https://ruleof26.com Free High-Converting Website Checklist: FroBro.com/Checklist

    33 分鐘

  4. 7月22日

    Ranking in ChatGPT and Google: What Actually Works in 2025 ...with Steven Schneider

    Summary In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, and effective backlink strategies. Steven also shares insights on where small businesses should invest their SEO budgets for maximum impact, likening SEO to long-term investment strategies. Takeaways SEO is evolving with AI, and businesses must adapt.Building authority through backlinks is crucial for SEO success.Quality content aligned with user intent drives leads.EAT (Experience, Authority, Trustworthiness) is vital for SEO.Investing in SEO is similar to investing in retirement.Short-term strategies like PPC can complement long-term SEO efforts.Content should be created with a purpose, not just for quantity.Google tracks user engagement to determine content quality.Backlinks from authoritative sites are more valuable than many low-quality links.SEO requires patience and a long-term perspective for success. Chapters 00:00 The Evolution of SEO in the Age of AI 06:12 Building Authority and Content for SEO Success 12:09 Understanding EAT: Experience, Authority, Trustworthiness 18:01 Effective Backlink Strategies for SEO 21:15 Investing in SEO: Where to Start for Small Budgets Links https://trioseo.com/ https://www.linkedin.com/in/schneis/ https://trioseo.com/ https://trioseo.com/b2b-seo-services/ https://trioseo.com/saas-seo-agency/ Free High-Converting Website Checklist: FroBro.com/Checklist

    25 分鐘

  5. 7月17日

    The Smartest Way to Use AI in Your Small Business Marketing ...with Lauren Petrullo

    Summary In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer information, and the potential of AI to enhance marketing efforts. Lauren shares practical advice on using video content and AI tools to improve customer engagement and streamline marketing processes. Takeaways Always lean in with what you're the best at.Consistency in delivering promises builds trust with your audience.AI can be a powerful tool for brainstorming creative marketing ideas.It's essential to provide specific parameters when using AI for marketing.Capture customer information to maintain engagement and follow-up opportunities.Focus on re-engaging customers who have purchased once, not just new leads.Listening to customer feedback can provide valuable insights for improvement.Using AI can help automate customer service and improve response times.Creating video content can significantly enhance customer engagement.AI tools can simplify the editing process and help create more content quickly.Chapters 00:00 Building an Audience from Scratch 03:01 The Importance of Consistency in Marketing 06:04 Leveraging AI for Creative Marketing 11:56 AI as a Customer Service Assistant 20:50 Understanding Customer Lifecycle Strategies Links https://perpetualtraffic.com/ (podcast) https://mongoosemedia.us/ (website) https://www.linkedin.com/in/laurenpetrullo/ Free High-Converting Website Checklist: FroBro.com/Checklist

    34 分鐘

  6. 7月15日

    The Video Marketing Trifecta: Why Most Service Businesses Get It Wrong ...with Tim Bradley

    Summary In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B brands like Cisco and Hitachi, Tim discusses when to start thinking about video, the video marketing trifecta, and how businesses can use video as part of their customer journey. He also provides tips on how to create customer stories, use AI tools for video production, and the importance of human storytelling in video marketing. Takeaways Start using video early to stay ahead of the competition and build a rich content ecosystem.Videos should serve the customer journey—helping prospects at each stage: awareness, consideration, conversion, and nurture.Focus on high-quality production at the top of the funnel to make a strong first impression.Customer stories (testimonials) are the most effective type of video, as they show real results and build trust.AI tools are great for efficiency but should not replace authentic human storytelling.Video helps businesses move from a transactional to a relational approach, building trust with prospects over time.Video marketing is a long-term strategy that requires consistency and engagement.Platform selection is crucial for video content—use videos effectively on your website, YouTube, social media, and email marketing.For service businesses, the customer story video is often the most valuable investment.Chapters 00:00  The Power of Video Marketing for Service Businesses 01:25  When to Start Integrating Video into Your Marketing Strategy 04:09  Understanding Video's Role in the Customer Journey 07:43  The Video Marketing Trifecta: Anthems, Explainers, and Endorsements 12:06  How to Use Customer Stories for Trust Building 16:07 Repurposing Video Content Across Multiple Channels 24:06 The Importance of Human Storytelling Over Automated Video Production Links https://www.linkedin.com/in/tim-bradley-pennant/ https://www.pennant.video/ Free High-Converting Website Checklist: FroBro.com/Checklist

    27 分鐘

  7. 7月12日

    What I Learned from 100+ Websites for Service Businesses

    After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again. In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses. Whether you’re a roofer, a therapist, or a consultant, these lessons will help you: Stop losing leads from a bad websiteBuild trust with your visitorsImprove your site’s performance and rankingGet more calls, form submissions, and customersThese aren’t theoretical tips—they’re real insights from years of hands-on experience designing, optimizing, and fixing websites that convert. Want a custom teardown of your site? Get yours at https://FroBro.com/audit Free High-Converting Website Checklist: FroBro.com/Checklist

    20 分鐘

  8. 7月10日

    Becoming the Go-To Expert: Branding with Authority and Authenticity ...with Christine Blosdale

    Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome, the importance of authenticity, and how branding can help entrepreneurs stand out. She emphasizes the need to get external feedback to refine one's brand and offers actionable steps, including leveraging podcasts and digital content. She also introduces her Expert Authority Scorecard to help business owners assess their brand presence and strategy. Takeaways Overcome imposter syndrome by focusing on the value you offer others.Authenticity is key to building a brand that resonates with your audience.External feedback is crucial to refine your message and brand.Podcasts and other digital tools are effective for building authority.Be consistent and patient with your branding efforts.Focus on the needs of your audience, not just on what you want to promote.Using free resources like the Expert Authority Scorecard can help identify gaps in your branding strategy.Don't get caught in the trap of perfecting everything before you start.Your brand’s story should be compelling and relatable to your audience.A strong website and professional headshot are crucial for first impressions.Chapters 00:00 - The Importance of Building Authority in Your Niche 03:05 - Overcoming Imposter Syndrome and Self-Doubt 05:46 - Using Podcasts and Digital Content to Expand Your Brand 09:01 - The Power of Authenticity in Branding 11:52 - How to Get External Feedback for Brand Clarity 15:14 - The Expert Authority Scorecard and How It Helps 17:52 - Common Branding Mistakes to Avoid 20:45 - Building a Brand that Resonates with Your Audience 23:00 - The Impact of Consistency and Patience on Your Brand’s Growth 27:05 - Christine’s New Book: Social Media and Branding Survival Guide 29:14 - Practical Advice for Entrepreneurs Looking to Stand Out in a Crowded Market Links WEBSITE - http://www.ExpertAuthorityCoach.com QUIZ - ExpertAuthorityQuiz.com FREE STRATEGY SESSION - http://www.ChatWithChristineB.com FREE BOOK - https://mailchi.mp/4bbbfb0a3de4/survivalguide Free High-Converting Website Checklist: FroBro.com/Checklist

    31 分鐘
顯示全部 (118)

預告片

4.9
（滿分 5 顆星）
37 則評分

簡介

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, no-fluff strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

資訊

你可能也會喜歡