How to Value Links in the AI Era

In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era.

Here are some things you'll learn:

⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR)

⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks

⭐️ The dangers of manipulative link-building practices

⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed

⭐️ 'Impact Score' as a framework to help businesses focus on backlinks that provide genuine value

⏰ Timestamps

00:00 Intro

00:16 Redefining Link Value in the AI Era

01:53 The Pitfalls of Vanity Metrics: DA and DR

03:32 Manipulation of SEO Metrics and Its Consequences

05:11 The Debate on Trust Flow and Citation Flow

08:25 Negative SEO and Spam Brain

12:47 The Overuse of HARO and Its Risks

17:10 The Importance of Engagement and Click-Through Rates

24:22 Guest Posts and the Future of Link Building

28:48 Introducing the Impact Score

34:08 Final Thoughts and Conclusion

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