How We Solved This

Andrew Laity, James Kevan
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A marketing podcast focused on revenue growth, brought to you by Pieo. In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. For those who understand that impressions don't pay salaries.

Выпуски

  1. 23.01.2025

    How We Reacted When Competitors Targeted Our Branded Keywords

    1:25 - Conventional Wisdom - Defend your territory  2:48 - Measuring the hidden impact of Branded Search Campaigns  3:46 - Brand Strength - Why does it matter?  4:20 - Strategies for responding to Competitor Brand Bidding   6:10 - Search Intent - Why does this matter?  8:20 - Budget Deployment - Demand Generation vs Demand Capture  10:18 - Factors influencing competition and cost on Paid Search  12:38 - Attack - The best form of defence?  21:43 - Channel Attribution & Final Thoughts  We're the marketing agency that puts revenue first. At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'. See how we can accelerate your revenue at https://www.pieo.me/

    23 мин.

  2. 21.11.2024

    How We Embraced Third-Party Distribution to Drive Revenue Growth

    When scaling a business, there's a common scenario that plays out far too often: Companies pour money into marketing campaigns, watching their impression numbers soar without seeing any tangible results. It's a story we've seen repeatedly at Pieo, and it raises an important question: Are we sometimes too focused on vanity metrics, and overlooking opportunities as a result?  In this episode, James and Andrew share their experiences of working with a boutique Hotel in Sri Lanka who were facing challenges with customer acquisition, and discuss how they embraced Third-Party distribution to drive revenue growth.  0:56 - Breaking down the Acquisition Challenges  2:03  - Reframing Cost of Acquisition  3:34 - Optimising Property Listings 4:37 - Influence of Pricing on Ranking 5:34 - Understanding Marketplace Ranking 6:43 - Comparing Marketplaces  8:20 - Using Marketplaces as a Stepping Stone 9:28 - Blending Marketplace and Direct Acquisition Strategies  12:00 - Understanding Customer Behaviour We're the marketing agency that puts revenue first. At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'. See how we can accelerate your revenue at https://www.pieo.me/

    14 мин.
  • Выпусков: 2

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A marketing podcast focused on revenue growth, brought to you by Pieo. In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. For those who understand that impressions don't pay salaries.

Информация

  • Автор
    Andrew Laity, James Kevan
  • Годы выхода
    2024 - 2025
  • Выпуски
    2
  • Ограничения
    Без ненормативной лексики
  • Сайт подкаста
    How We Solved This