The Bitcoin Playbook

Josh Friedeman
  • 5.0 (9)
  • INVESTING
  • UPDATED WEEKLY

🚀 The Bitcoin Playbook is your go-to podcast for business owners and entrepreneurs looking to integrate Bitcoin into their businesses. Join top executives, industry leaders, and forward-thinking entrepreneurs as they share proven strategies for using Bitcoin to grow their businesses, increase financial resilience, and stay ahead in the evolving economy. 💡 Why listen? > Discover real-world case studies of businesses adopting Bitcoin. > Learn about corporate treasury strategies, payment solutions, and economic trends. > Get insights from business owners who are ahead of the curve. As Bitcoin adoption accelerates, ensure that your business is positioned to thrive in the digital economy. 🎧 Subscribe now and start using Bit…

  1. SEP 13

    Bitcoin Is Eating Wall Street — Dalio Sounds the Alarm

    Bitcoin is eating Wall Street while Ray Dalio warns of a looming U.S. debt crisis. In this roundup, we unpack gold’s new all-time high, corporate treasuries now holding 1.3M BTC, Square flipping Bitcoin payments on by default for four million businesses, and Eric Trump’s mining company going public on NASDAQ. From Dalio’s warnings to Bitcoin’s growing grip on institutions, this episode explores how money, markets, and politics are shifting toward a Bitcoin standard. KEY TAKEAWAYS Gold ATH may signal Bitcoin’s next breakout Dalio: U.S. debt crisis likely within 3 years Corporate treasuries now hold 1.3M BTC Square enables Bitcoin payments by default Trump family deepens ties with Bitcoin via NASDAQ listing Bitcoin is overtaking Wall Street, not the other way around CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health | Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

    48 min

  2. AUG 23

    The Crash That Wasn’t: Why Bitcoin Rebounded & $100K Feels Baseline

    Bitcoin tapped a new ATH, dipped, then snapped back. In this roundup, Josh Friedeman, Jon Gordon (Satoshi Health Advisors / NosFabrica), and Trey Sellers (Unchained) break down why the move wasn’t a real crash, what would actually create a deep washout, and why $100K now feels like the floor. We also hit the week’s biggest signals: Harvard’s $116M Bitcoin exposure and what it means for endowments, Scott Bessent’s walk-back on a U.S. “Strategic Bitcoin Reserve,” Block’s Proto modular mining rigs, and the Fed easing bespoke oversight on banks touching Bitcoin (“novel activities”) CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health | Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

    37 min

  3. AUG 13

    CFO Signals, 9% Yields, and Stacking for the Long Game

    In this roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon unpack MicroStrategy’s eye‑popping earnings and why markets didn’t blink. They dig into Saylor’s MNAV guidance and what STRC is designed to do. Then they shift to the boardroom: how CFOs are really approaching Bitcoin, what a Deloitte CFO survey is signaling, and what proof‑of‑reserves could look like for corporates. We close with retirement planning: why hard‑asset exposure matters, how much belongs in the risk sleeve, and where today’s access (401(k)/IRA) is opening the door. KEY TOPICS MicroStrategy's Earnings and Strategy Preferred Stock Offering (STRC) CFOs' Perspectives on Bitcoin Bitcoin Allocations for Retirement TAKEAWAYS A 32,000% earnings “beat” didn’t shock Wall Street—most of it was already priced into MSTR. MNAV target bands may dampen volatility while giving common shareholders clearer expectations. STRC: a preferred share built for steady income and a tight trading range; trade‑off is upside. At 600k+ BTC, sustaining high BTC “yield” gets mathematically harder. Scale cuts both ways. Proof‑of‑reserves would boost trust; companies must balance transparency with op‑sec. In the boardroom, CFOs weigh volatility, accounting treatment, and regulatory clarity before moving. Retirement angle: more investors are shifting part of the “risk sleeve” (15–40%) toward hard assets. If you’re at zero Bitcoin exposure, you may be under‑saving for retirement in a debt‑heavy world. CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health | Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

    45 min

  4. JUL 26

    The Petrodollar Is Dying. Will the Crypto Dollar Replace It?

    Is the U.S. dollar going digital? In this Roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon break down how the GENIUS Act may be paving the way from the Petrodollar to a Crypto Dollar system. They unpack why the GENIUS Act bans CBDCs while promoting stablecoins, how Tether and Circle are soaking up short-term U.S. Treasuries, and whether this shift actually solves the U.S. debt crisis—or just delays it. You’ll also hear how Bitcoin’s censorship resistance compares to stablecoins, about the U.K. potentially dumping $7B in seized BTC, and what it all means for the future of money. KEY TOPICS GENIUS Act and stablecoins US government debt and demand for treasuries Bitcoin in 401(k) plans UK selling Bitcoin reserves Trump Media's Bitcoin purchase Skepticism about a Strategic Bitcoin Reserve (SBR) for the U.S. government CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health Website: Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman TAKEAWAYS Stablecoins increase demand for short-term U.S. Treasuries but not long-term debt. Tether and Circle are becoming massive players in the U.S. debt ecosystem. Bitcoin remains the only censorship-resistant, non-sovereign monetary alternative. The U.K. plans to sell $7B in seized Bitcoin, repeating a familiar mistake. Trump Media’s $2B valuation and 401(k) Bitcoin access raise political implications. SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → strongwealth.net

    48 min

  5. JUL 21 · BONUS

    DeFi on Bitcoin: Solving a Problem That Doesn’t Exist?

    This bonus episode of The Bitcoin Playbook explores Bitcoin-native DeFi: what it is, where it’s going, and whether it’s worth the attention of serious Bitcoiners. To listen to the full episode, subscribe to The Bitcoin Playbook on Fountain (https://fountain.fm). Guest David Gamble shares how reading and curiosity help navigate emerging tech, before diving into DeFi use cases on Bitcoin - borrowing and lending BTC without giving up custody, the role of Bitcoin-backed stablecoins, and what institutions are watching. We examine the risks, the protocols, and the tension between innovation and Bitcoin's core values. Key Topics: What Bitcoin-native DeFi is and how it works Lending and borrowing Bitcoin without custodial risk Bitcoin-backed stablecoins and treasury use cases Risks, incentives, and protocol red flags

    4 min

  6. JUL 18

    How Bitcoin Mining Just Became a Tax Strategy for Business Owners

    David Gamble, Head of Institutional Sales at Blockware, joins Josh Friedeman to explain how a recent change in U.S. tax law is opening the door for business owners to accumulate Bitcoin and reduce their tax bill. From "mining-as-a-service" to bonus depreciation and strategic exits, this episode breaks down how businesses and investors are leveraging Bitcoin mining to gain a long-term edge. KEY TOPICS What is "mining as a service"? How 100% bonus depreciation works for Bitcoin miners Why small business owners are buying miners in 2025 The “Big Beautiful Bill” and its impact on tax planning How mining fits into business diversification and exits Bitcoin as a balance sheet asset Institutional access to Bitcoin via infrastructure CONNECT WITH DAVID 𝕏: @dgamble331 LinkedIn: David Gamble Company: Blockware Solutions CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman TAKEAWAYS Bitcoin mining can now be treated as a tax-deductible asset under U.S. law. “Mining-as-a-service” makes bitcoin mining accessible for small businesses. Bonus depreciation allows for 100% write-off in year one. Businesses can accumulate Bitcoin while reducing taxable income. Mining can increase a company’s exit multiple or sale value. SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Web, app, and POS integration for Bitcoin-native businesses. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners and families. Hard money meets smart estate strategy. → strongwealth.net

    37 min

  7. JUL 14

    Elon Musk’s America Party and the Bitcoin Question

    Elon Musk now has a political party. The FHA now accepts Bitcoin. And Congress just sidelined one of the most promising Bitcoin bills yet. In this Roundup, Josh Friedeman is joined by Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) to break down where policy is moving and where it’s just optics. From Bitcoin in healthcare to the rise of financial self-custody, this episode unpacks how Bitcoin is starting to reshape the rules in finance, healthcare, and beyond. KEY TOPICS Elon Musk’s America Party FHA mortgage guidance and Bitcoin as an asset The “Big Beautiful Bill” and de minimis exemptions Bitcoin in healthcare + HSA innovation Bitcoin as political capital vs partisan tool Why capital gains reform matters for circular economies Grassroots Bitcoin advocacy in Washington CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health Website: Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman TAKEAWAYS The FHA’s Bitcoin policy is a real win — and a real precedent. Elon’s America Party may not be serious, but it moves the Overton window. D.C. sidelined a major Bitcoin bill — but the political conversation won’t go away. Bitcoin HSAs could become a wedge into consumer sovereignty. Bitcoin’s future will be shaped where policy, finance, and healthcare intersect. SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → strongwealth.net

    31 min

  8. JUL 3 · BONUS

    Christianity, Urbanism, and Bitcoin - Wyatt O’Rourke

    In this bonus episode, Wyatt O’Rourke shares his thoughts on the overlap between Christianity and Bitcoin, and why urbanism should matter to Bitcoiners. He also talks about The Space - a Bitcoin citadel in Denver - and how it reflects values like stewardship, community, and low-time preference

    2 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

🚀 The Bitcoin Playbook is your go-to podcast for business owners and entrepreneurs looking to integrate Bitcoin into their businesses. Join top executives, industry leaders, and forward-thinking entrepreneurs as they share proven strategies for using Bitcoin to grow their businesses, increase financial resilience, and stay ahead in the evolving economy. 💡 Why listen? > Discover real-world case studies of businesses adopting Bitcoin. > Learn about corporate treasury strategies, payment solutions, and economic trends. > Get insights from business owners who are ahead of the curve. As Bitcoin adoption accelerates, ensure that your business is positioned to thrive in the digital economy. 🎧 Subscribe now and start using Bit…

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