how?

Kasey Devine
  • 5.0 (2)
  • BUSINESS
  • UPDATED WEEKLY

how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.

  1. 5D AGO

    EP29: Clarence Bongalos, Founder & CEO of The Maur Company & Emppowered | "C-Suite -> Founder"

    In this conversation, Kasey Devine and Clarence Bongalos explore Clarence's journey from a C-suite executive to an entrepreneur, discussing the impact of parenthood on his career choices, the importance of finding purpose, and the courage to take risks. Clarence shares insights on how his experiences shaped his desire to help others and the significance of mentorship in navigating career transitions. The discussion emphasizes the importance of self-discovery and the role of community in pursuing one's passions. Connect with Clarence: https://www.linkedin.com/in/clarencebongalos/ Keywords: entrepreneurship, personal growth, parenthood, career transition, coaching, business, self-discovery, purpose, risk-taking, mentorship  Takeaways: -Clarence emphasizes the importance of sharing personal stories to help others. -He reflects on the misalignment he felt in his C-suite role, prompting his transition to entrepreneurship. -Parenthood significantly changed Clarence's perspective on life and career. -He believes that becoming a parent brings a new sense of purpose and urgency to one's life. -Clarence encourages listeners to embrace their true selves and not to wear masks in their professional lives. -He highlights the importance of having a support system when navigating career transitions. -Clarence's journey illustrates the value of taking risks and being open to failure. -He stresses that understanding one's purpose is crucial for personal and professional fulfillment. -Clarence's businesses focus on helping others achieve growth and transformation. -He advocates for mentorship as a valuable resource for personal development.  Sound bites: "I want to help those people." "I became more fearless." "It's not about the passions, right?" Chapters: 00:00 Introduction to Clarence Bongalos 02:01 The Journey to Entrepreneurship 10:08 The Impact of Fatherhood on Career Choices 18:16 Finding Purpose and Taking Risks 28:36 Manifesting Ideas into Reality 38:17 Reflections and Advice for Future Entrepreneurs

    41 min

  2. 11/10/2025

    EP28: Drew Keith, President, Founder Programs at Open Access Ventures | "Purpose"

    In this conversation, Drew Keith discusses the concept of finding one's purpose by exploring the intersection of personal passions, societal needs, potential for income, and individual expertise. He emphasizes the importance of identifying these elements to create a fulfilling life and career.   Keywords: purpose, passion, mission, calling, expertise, personal development, self-discovery, motivation, empowerment, career fulfillment Takeaways It's the collision of what you love, what the world needs. What you can be paid for and what you're good at. Build a circle of who you are and your purpose. Your passion, mission, calling, and expertise intersect. Finding purpose leads to a path of fulfillment. Empowering and motivating others is a key aspect of purpose. Self-discovery is essential in identifying your purpose. Visual diagrams can help clarify your purpose. Understanding societal needs can guide your career choices. Purposefulness is a journey of exploration and growth. Sound bites "It's the collision of what you love." "What the world actually needs is another factor." "Lead to a path of purposefulness." Chapters 00:00 Introduction to Passion and Purpose 00:45 Getting Paid for What You Love

    42 min

  3. 08/08/2025

    EP27: Jon Lenz, Founder & CEO of Br8kthru | "The Michelin Star of Digital Agencies"

    In this episode, Kasey Devine interviews Jon Lenz, the CEO and founder of Br8kthru Consulting, a Minneapolis-based marketing and technology firm. Jon shares his journey from being an accidental entrepreneur to aiming for the first Michelin star in the digital agency space. The conversation delves into the importance of core values, company culture, and the role of business coaching in personal and organizational growth. Jon discusses the challenges of transitioning from a founder to a CEO and the strategic positioning of Br8kthru for sustainable growth in a competitive market. He emphasizes the significance of surrounding oneself with smarter individuals and the value of community in entrepreneurship.   Takeaways: Jon Lenz aims to create the first Michelin starred digital agency. Core values define the culture and positioning of a company. Business coaching can help leaders grow alongside their organizations. Transitioning from founder to CEO involves embracing new responsibilities. Sustainable growth is more important than rapid expansion. Positioning is key to standing out in a competitive market. Surrounding yourself with smarter people is crucial for success. The best clients are those who appreciate your unique value. It's important to refine your messaging and positioning over time. Community support is vital for entrepreneurial success. Keywords: entrepreneurship, business coaching, company culture, core values, marketing, technology, leadership, growth, positioning, Michelin star   Sound Bites "It's lonely at the top." "I didn't become CEO until three years ago." "The riches are in the niches." Chapters 00:00 Introduction to Br8kthru Consulting 01:27 The Michelin Star Analogy in Marketing 04:24 Core Values and Company Culture 12:56 The Role of a Business Coach 17:11 Transitioning from Founder to CEO 25:22 Future Goals for Breakthrough Consulting

    38 min

  4. 06/02/2025

    EP26: Mark Boysen, Co-Founder & CEO of Naware | "We Smoke Weeds"

    In this episode, Kasey Devine interviews Mark Boysen, founder of Naware, a company dedicated to revolutionizing weed control using steam technology. Mark shares the story behind the inception of Naware, detailing his frustrations with traditional weed control methods and how he pivoted from a different startup to focus on creating a safer, more effective solution. The conversation explores the importance of customer feedback, the challenges of product development, and the lessons learned along the way. Mark emphasizes the significance of embracing failure and iterating quickly to refine their product. He also discusses future aspirations for Naware and the importance of building connections within the community to drive the mission forward.   Takeaways Mark Boysen is the founder of Naware, focused on innovative weed control. Nawareaims to change weed control using steam technology. The idea for Naware originated from personal frustrations with traditional weed control methods. Customer feedback is crucial for product development and commercialization. Mark emphasizes the importance of failing fast to refine the product. The company is looking for lighthouse accounts to test their product. There is a significant demand for safer, chemical-free weed control solutions. Mark's journey highlights the challenges of hardware development and the need for precision. The natural state of dirt is either grass or weeds, and grass is supposed to grow back after weeds are removed. Building connections and networking is essential for startup success. Keywords: Naware, weed control, steam technology, lawn care, innovation, entrepreneurship, AI, sustainability, product development, startup Sound Bites "We do smoke weeds." "You really got to know what you're doing." "The natural state of dirt isn't dirt." "It's okay to fail." "Your problems are getting smaller." "Follow us, we welcome connections." Chapters 00:00 Introduction to Naware and Mark Boysen 02:53 The Origin Story of Naware 06:16 From Frustration to Innovation: The Steam Solution 12:39 Commercializing the Idea: Feedback and Demand 18:19 Navigating Early Challenges and Customer Feedback 23:09 Future Aspirations and Product Development 27:13 Lessons Learned: Embracing Failure 30:06 Connecting with the Audience and Call to Action

    33 min

  5. 05/27/2025

    EP25: Ashley Mooneyham & Jennie Lynch, Co-Founders of Momease Solutions | "Innovating Women's Health"

    In this episode, Kasey Devine hosts Ashley Mooneyham and Jennie Lynch, co-founders of Momease Solutions, a startup focused on enhancing breastfeeding experiences through innovative breast pump accessories. They share their unique founding stories, the importance of networking, and the supportive startup ecosystem in Minnesota. The conversation emphasizes the significance of social capital over financial capital in entrepreneurship, the challenges of being a first-time founder, and the innovative solutions they are developing to address common breastfeeding challenges. The episode concludes with advice for aspiring entrepreneurs and an invitation for audience engagement.   Takeaways: The success of Momease Solutions is rooted in teamwork and shared goals. Networking and building relationships are crucial for startup success. Pitch competitions can provide valuable exposure and funding opportunities. Understanding customer pain points is essential for product development. The Minnesota startup ecosystem is supportive and collaborative. Social capital can be more important than financial capital in entrepreneurship. Being a beginner in a new industry is an exciting opportunity for growth. In-person meetings can lead to meaningful connections and opportunities. Innovative solutions are needed to improve breastfeeding experiences. Community support is vital for entrepreneurs navigating challenges.   Sound Bites "Social capital is what's way more important." "You can tunnel your way into new fields." "You get to be a beginner again." "No founder has all of the answers." "You don't have to do it alone." "We love connecting with people." "We are raising capital." Keywords: Momease Solutions, entrepreneurship, women's health, breastfeeding, startup ecosystem, social capital, networking, innovation, fundraising, Minnesota Chapters 00:00 Introduction to Momease Solutions 02:31 Founding Stories and Team Dynamics 06:26 The Journey of a First-Time Founder 10:43 Networking and Building Relationships 13:30 The Minnesota Startup Ecosystem 18:30 The Importance of Social Capital 22:51 Navigating New Industries 25:46 Innovative Solutions for Breastfeeding 29:10 Advice for Aspiring Entrepreneurs 34:16 Engagement and Support for Momease Solutions

    37 min

  6. 04/25/2025

    EP24: Jason Buck, Co-Founder of ViaSight "Iteration > Pivoting"

    Jason Buck shares his entrepreneurial journey, detailing the evolution of his startup from an idea for a smartphone app providing advanced driver assistance systems to a data analytics platform for roadways. He emphasizes the importance of customer feedback, the distinction between iteration and pivoting, and the personal challenges faced during the startup journey. Jason also offers valuable advice for aspiring entrepreneurs, highlighting the need for early product-market fit validation.   https://www.linkedin.com/in/jasontbuck/   Takeaways: Jason Buck's journey illustrates the importance of adaptability in startups. Customer feedback is crucial for product development and iteration. The distinction between iteration and pivoting can shape a startup's success. Personal motivation and co-founder support are vital in overcoming challenges. Validating product-market fit early can prevent wasted resources. The startup journey often involves unexpected twists and turns. Building a product that meets real customer needs is essential. Networking and collaboration can lead to new opportunities. Understanding the competitive landscape is key to differentiation. Success in startups often requires persistence and resilience. titles Navigating the Startup Landscape with Jason Buck From Concept to Reality: Jason Buck's Entrepreneurial Journey The Power of Customer Feedback in Startups Sound Bites "What do you need? Can we build that?" "We're not reinventing the wheel." "Iteration is a better term than pivot." "If you're not iterating, you're dead." "The startup journey is lonely." "We're a three year overnight success." Keywords: startup, entrepreneurship, customer feedback, data analytics, advanced driver assistance systems, iteration, pivoting, business strategy, technology, innovation Chapters 00:00 Introduction to Jason Buck and His Journey 03:08 From Idea to Data Analytics Platform 11:01 The Importance of Customer Feedback 15:41 Iteration vs. Pivoting in Startups 21:25 Personal Challenges and Motivation in Entrepreneurship 24:19 Advice for Future Entrepreneurs

    34 min

  7. 04/22/2025

    EP23: Michael Pyle, Founder of Challenge Everything Financial | "LinkedIn Strategy (& $FARTCOIN)"

    Michael Pyle, a financial planner and LinkedIn influencer, discusses his journey in the financial services industry and the power of LinkedIn as a networking tool. Michael shares insights on building a community, the importance of vulnerability in content creation, and the impact of financial planning on individuals' lives. He emphasizes the need for genuine connections and the value of helping others navigate their financial journeys. The discussion also touches on the challenges of content creation and the significance of understanding one's audience.   Takeaways: LinkedIn is a powerful tool for networking and community building. Vulnerability in content can lead to deeper connections. Salespeople often need financial guidance due to their unique challenges. Formatting content for readability is crucial for engagement. The journey of entrepreneurship is filled with personal growth. Helping others with financial planning can be life-changing. Content creation should focus on delivering value to the audience. Building a tribe on LinkedIn can lead to meaningful relationships. Imposter syndrome is common but can be overcome by focusing on value. The financial planning industry can benefit from more authentic voices. Keywords: LinkedIn, financial planning, community building, content creation, networking, sales, entrepreneurship, personal finance, vulnerability, social media   Sound Bites: "LinkedIn is just a tool." "Salespeople get a really bad rap." "I want people to get solid help." "I was a terrible student." "I will be their biggest cheerleader." "Nobody cares about your price." "I always enjoy talking to you." Chapters 00:00 Introduction to Michael Pyle 02:23 The Power of LinkedIn as a Tool 09:33 Michael's Journey in Financial Planning 15:26 Building a Community on LinkedIn 22:43 Content Creation and Engagement on LinkedIn 30:30 The Impact of Financial Planning 36:13 Reflections and Advice for Future Entrepreneurs

    35 min

  8. 04/16/2025

    EP22: Janice Tam, Co-Founder & CEO of TrueToForm | "Revolutionizing Fit in Fashion"

    Janice Tam, Co-Founder and CEO of TrueToForm, shares her journey in building a body scanning and fit prediction software platform for the apparel industry. She discusses the evolution of her startup, the challenges of technology development, and the importance of market validation. Janice emphasizes the need for capital efficiency and the impact of location on startup growth, highlighting the support from her community. She also reflects on lessons learned and future aspirations for TrueToForm.   https://www.truetoform.fit/ & https://www.linkedin.com/in/janice-hy-tam/    Takeaways: The idea for TrueToForm originated in business school. Personal experiences with fit issues drove the passion for the startup. The transition from hardware to software was crucial for scalability. Building a capital-efficient startup is essential in today's market. Market validation is key to understanding customer needs. Community support can significantly impact startup growth. Emotional runway is as important as cash runway for founders. Feedback from users is vital for product improvement. Location can influence networking opportunities and startup success. The future of e-commerce is evolving with technology advancements. Keywords: TrueToForm, Janice Tam, body scanning, fit prediction, apparel industry, startup journey, capital efficiency, technology development, market validation, community support   Sound Bites: "There's so much variation in sizing from brand to brand." "The purpose of a business is to make money." "It's a very exciting time to be in this space of e-commerce." "We were able to meet a lot of people quickly, get feedback quickly." "We're leaving no stone left unturned, that's for sure." "Keep in mind that there's two pieces of runway." Chapters: 00:00 Introduction to TrueToForm and Janice Tam's Journey 02:47 The Evolution of TrueToForm: From Idea to Execution 05:54 Understanding the Fit Problem in Fashion 08:49 Building a Capital Efficient Startup 12:14 Navigating the Challenges of Technology Development 15:10 The Importance of Market Validation 17:56 Expanding into Ready-to-Wear Market 21:03 The Impact of Location on Startup Growth 24:09 Community Support and Resources 26:50 Lessons Learned and Future Aspirations

    31 min
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About

how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.

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  • Creator
    Kasey Devine
  • Years Active
    2024 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
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