Howard Farran DDS, MBA Howard Farran DDS, MBA

In this course, you will learn why capitalism seems to work only in America and how this applies to your financial retirement and security. You will also learn what every dentist must know in order to help keep dentistry from being invaded by a government welfare system.

In this course, you will learn how to construct economic clarity tests to make accurate decisions regarding healthcare while avoiding emotional decision making errors. You will also learn to recognize the 11 different reasons patients schedule dental appointments so you can focus your skills on meeting their needs.

In this course, you will learn how your costs are built into the very core of your business structure, procedures, policies and treatment plans and how to use this information to lower your overhead. You will also learn how to recognize your dental office chokepoints so you can measure customer satisfaction in a timely manner.

In this course, you will learn how to properly implement clemency calls so that you can eliminate patient problems before they become a problem. You will also learn how to separate the main business strategies of market differentiations, cost leadership and target marketing so you can focus your business while turning your patients into fans.

In this course, you will learn what the trends in cosmetic surgery in medicine tell us about dentistry and how we should go about setting fees. You will also learn what is the proper role of cosmetic dentistry for your patient population and how to maximize their usage.

In this course, you will learn why the ultimate staffing formula is two receptionists, two hygienists, two assistants and one dentist. You will also learn how to track your employee turnover formula and benchmark that of the American National average of four years and one month.