How'd it Happen‪?‬ Mike Malatesta

In the world of modern marketing, there are many things that can be analyzed and optimized for your business goals. Just following what you see someone else doing online might not work for you, so take it from a marketing expert and pay attention to your data and dive into what is working and what isn’t. Dennis Yu is committed to bringing marketing strategies to everyday businesses, especially the types that are not very skilled in marketing and need help the most. In this episode, Dennis and Mike discuss Dennis’ mission to create one million jobs for people around the world, and why he is so passionate about helping business owners optimize their marketing so they can be more easily found by their ideal customers.
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. You can find him quoted in major publications and on television such as CNN, The Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train young adults and business owners.
Dennis shares how he learned to be a servant leader, and he walks us through a live analysis of the website of one of Mike’s companies, and what needs improvement in order to get more eyes on it.
Key Highlights:
Kaqun Oxygen Baths: What are they, and what are the benefits?Why the businesses Dennis helps have a low client loss rateWhat is the average churn rate of a social media agency?Why does Dennis do so much for other people?Live analysis of a website belonging to one of Mike’s companiesEpisode resources:
 As a special offer to How'd it Happen listeners, Dennis offered to perform a FREE data analysis of your business website (he analyzed one of Mike’s companies’ websites live on the show - and it was eye-opening). All you need to do is email stephanie@blitzmetrics.com with the Subject: "How'd it Happen Podcast Offer."
Connect with Dennis Yu:
Instagram: @dennis.yu
Website: dennis-yu.com | blitzmetrics.com
Facebook: Dennis Yu
LinkedIn: Dennis Yu
Twitter: @dennisyu
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter

In this solo episode, Mike dives into a topic that is near and dear to his heart, and that is when people call their business “small.” Businesses come in all sizes, but none of them are small. 
Politicians like to refer to small businesses, and how they are the backbone of our economy, and they can talk about business as they wish, but the problem comes in when business owners talk about their own businesses as small. Why does this matter? Because words matter! What you say and how you describe yourself matters and reflects how you think about yourself. 
You are not small, and your business isn’t either. Every business started with a big idea, and even though you may have started small, continuing to describe yourself as small will eventually make your thinking small. Over time, thinking small can become a crutch or an excuse upon which to lean instead of making constant progress, learning new things, or making the business as productive and impactful as it can be. Small is not about the size of your company. It's about the size of your thinking. Mike offers a great mental reframe to stop thinking of your business, and therefore yourself, as “small.”

To Connect with Mike:


WebsiteLinkedInInstagramTwitterYouTubeCoachingGet Mike’s book: Owner Shift
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter

As an entrepreneur, chances are you have gone on a personal development journey and aim to be the best version of yourself that you can be. In life, we strive to have harmony in the various aspects of our life such as personal relationships, business, fitness, and nutrition. A lot of people find themselves struggling in the fitness and nutrition realm because we have been taught to go about it in the wrong way. Cookie cutter fitness programs that try to put us into a box simply do not work and leave us more frustrated than when we started. Each one of us are different and unique beings, so why do we buy into programs that are a one-size-fits-all? Mike Millner is here to explain why you need an approach that is tailored to you and your personality, and focuses on the most important piece of the big picture: mindset.
Mike Millner is the founder of Peak Performance Optimization and has been a high level nutrition coach for almost 10 years. He has an extensive understanding of the psychology and physiological needs of his clients that has led to thousands of success stories. Mike utilizes a personality based approach with an emphasis on mindset to give his clients the tools they need to become the person they want to be. Through his struggles with weight, yo-yo diets, binging, and unhealthy relationships with food and exercise, Mike realized that relying on willpower simply does not work, because it is a finite resource. So what does work?
In this episode, Mike shares the darkest time in his life when he felt fed up with all the different diet and exercise programs that were not working for him, and how he helps his clients avoid the same mistakes he made. Mike is passionate about educating others on the fact that we do not have to work against ourselves in order to achieve success. He helps people bridge the gap between who they are now and their future selves in a way that feels authentic and aligned to them. Mike’s energy and passion is magnetic and you won’t want to miss this one.
Key Highlights:
Mike's struggle with poor body image, and cycles of binging and restrictingThe problem with cookie-cutter diet and nutrition programsThe switch that helped Mike see sustainable change in his fitnessWhy don’t New Year's resolutions work?Mike’s Neurotype quiz and what it doesWhat makes Mike’s program different?Episode resources:
Get Mike Millner’s book: The Personality Diet
Take the Neurotype Personality Assessment
Listen to Mike’s podcast: Mind Over Macros

Connect with Mike Millner:
Instagram: @coach_mike_millner
Website: neurotypetraining.com
Facebook: Michael Millner
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter

Have you ever tried to learn from the future? Probably not, because it is hard to learn from something that has yet to happen. We can imagine the future and create it, but we can’t use it as a lesson. What about the present? The present is fleeting and happening right now at this moment, so it’s not something we can really learn from either. What we can definitely learn from is the past. The past has all the lessons of what has happened, and it is like a library that we can learn from. We can study success, failures, and everything in between, and take note of how we can improve. 
We have all heard the saying “history repeats itself”, but if we really think about it, it’s actually human nature that repeats itself. History tends to repeat itself because we as humans, repeat ourselves and make the same mistakes as those that came before us. By studying history, we can try to avoid the mistakes of the past and get the benefit of taking valuable lessons to become better. 
Key Highlights:
Mike shares a podcast he listens to called “Founders” and what he has learned from tuning itMike uses the lessons from history to ask “How can I take them to be better?”Why it is important to study the past? Links mentioned in the episode:
Podcast: Founders
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter

Dave Fulk is a seasoned executive with decades of experience leading successful teams across a wide array of industries. While Dave is many things, at his core, he is an operator that knows how to get shit done!
It doesn’t matter what the job is; Dave will be there to get it done and get it done right. When a problem arises, he carefully examines different pathways for his team to reach their goals before charging full speed ahead. He doesn’t let anything stop him from succeeding, and he lays the groundwork to ensure that.
He is great at asking the right questions while being an outside-of-the-box thinker and finding effective solutions to the problem.
But his superpower is assembling dream teams to get the job done. He encourages them to make decisions and mistakes. Providing them the tools and resources they need, while removing any obstacles or barriers preventing them from being successful.
Dave is the CEO of Reputation Rhino, a Partner at Profectus Capital Management, owner of Effectus Consulting Corp., and Co-Founder of HelloAlex.
In this episode of the How’d It Happen Podcast, Dave shares that he knew he wanted to be an entrepreneur since he was a kid. From shoveling driveways at 9 years old, Dave had the entrepreneurial spirit to do what needed to be done and delegate tasks to others to be as efficient as possible. Now Dave helps others repair and sustain their reputation online. We live in a world where people make a judgment about who they will do business with based on what they found out online. 75% of your ability to close a lead is based on what they found out about you online, so what does your online reputation say about you? 
Key Highlights:
How’d it happen for Dave?Dave’s unique way of consuming books In business, the conversation has gone from converting leads to generating leads, and your ability to do that is based on your online reputationWe live in a world of personal brand How Dave helps repair reputationsWhat is a Maverick?What about cancel culture? Should we be afraid of what we post online?Episode resources:
Get Steve Sims’ book: Go For Stupid 
Connect with Dave Fulk:
LinkedIn: Dave Fulk
Facebook: Dave Fulk
Twitter: @Dave_Fulk
Instagram: @fulkdave
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter

Have you ever felt inspired to randomly do something you have never done before, just to see how it goes? That is what happened for Mike when he heard about the idea of a 12-hour walk in a webinar by Colin O’ Brady. Colin is the author of the book Impossible First, and he completed the amazing feat of trekking across Antarctica alone, pulling a 375-pound sled for 51 days in -40 degree weather. Colin created the 12 Hour Walk Challenge so that other people could overcome their limiting beliefs and cultivate what he calls, a Possible Mindset.
For this challenge, there are no distractions allowed, so no podcasts, no music, and no social media. The idea is to be alone with your thoughts and embrace whatever pops up for you. What is asking for your attention? Tune in to hear about Mike’s experience with the 12-Hour Walk Challenge.
Key Highlights:
Why Mike felt inspired to do the 12-Hour Walk ChallengeBackground on the creator of the challenge: Colin O’BradyThe purpose of the 12-Hour Walk ChallengeMike’s experience of completing the challenge What is something out there that you might not think to do but can easily do?Links mentioned in the episode:
Get Colin O'Brady’s book: The Impossible First
Check out the 12 Hour Walk Challenge
To Connect with Mike:
Website LinkedIn Instagram Twitter YouTube Coaching Get Mike’s book: Owner Shift Please LIKE 👍SHARE 📲SUBSCRIBE to stay updated on all LIVE Streams on Facebook, LinkedIn, YouTube, Twitter