How'd They Do That?

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

  1. How to Take the "Ick" out of Sales with Dr. Cindy McGovern

    -6 ДН.

    How to Take the "Ick" out of Sales with Dr. Cindy McGovern

    Dr. Cindy McGovern, renowned for her expertise in sales leadership, walks us through how to transform your approach to selling and building your personal brand. Whether you're in sales, leadership, or any role that requires influence, Cindy explains how to embrace sales with integrity, build trust, and communicate in a way that feels authentic.  From overcoming the "icky" feeling many people have about selling to using human behavior research to close deals, this episode is packed with actionable tips to help you lead with influence and sell with confidence. Whether you're selling yourself, a product, or an idea, Cindy's strategies will guide you to success. Timestamps: 00:00:00 – Intro & Highlights 00:03:49 – Overcoming the "Icky" Feeling in Sales 00:05:22 – The Power of Influence vs. Manipulation in Sales 00:08:19 – How to Avoid Manipulative Sales Tactics 00:12:40 – The 5-Step Sales Process and Why It's Essential 00:14:55 – Why People Fail to Close Sales and How to Fix It 00:16:01 – The Importance of Asking for the Sale 00:20:37 – Understanding Human Behavior in Sales 00:25:28 – Reframing Sales for Non-Salespeople 00:38:45 – Final Thoughts: Embracing Sales Leadership and Personal Branding Links: Guest: Dr. Cindy McGovern Websites: https://drcindy.com, http://orangeleafconsulting.com, http://orangeleafacademy.com Facebook: @DrCindyMcGovern X/Twitter: @1stLadyofSales LinkedIn: @drcindy Instagram: @1stLadyofSales TikTok: @1stLadyofSales YouTube: @1stLadyofSales

    41 мин.
  2. How To Sell Through Nurturing Relationships With Tonille Miller

    14 АПР.

    How To Sell Through Nurturing Relationships With Tonille Miller

    Most coaches think growth comes from more outreach, more funnels, and more hustle. Tonille Miller took the opposite path and ended up quadrupling her income. In this episode, she breaks down how a simple shift from "How do I sell?" to "How do I serve?" completely changed how clients show up in her business. We talk about building a network before you need it, why most LinkedIn strategies feel forced (and what to do instead), and how a "co-elevation" mindset creates real win-win relationships. You'll also get practical actions you can take this week, without turning into someone who sends awkward sales messages. If you want a business that grows because people trust you (not because you chased them), this episode is your playbook. Timestamps: 00:00:00 – Intro & Highlights 00:03:06 – Tonille's Background and Leaving Corporate 00:04:00 – Building a Business with 100+ Clients 00:05:19 – The Power of Curiosity and Relationship Building 00:06:15 – Why Her Clients Come Through Network (Not Outreach) 00:07:21 – LinkedIn Without a "Strategy" 00:09:21 – Adding Value Without Asking for Anything 00:12:07 – The Co-Elevation Mindset Explained 00:16:40 – Practical Actions: What to Do This Week 00:19:49 – Final Takeaways & Building Authentically Links: Guest: Tonille Miller Websites: tonillemiller.com, experienceandtransformation.com LinkedIn: linkedin.com/in/tonillemiller Tonille Miller book: The Flourishing Effect: Unlocking Employee Thriving and High Performance as Your Competitive Edge

    22 мин.
  3. How and Why Focusing on Quality Clients Is Better with Suzi Lantz

    31 МАР.

    How and Why Focusing on Quality Clients Is Better with Suzi Lantz

    Building a coaching business can feel like signing up for two jobs: coaching people… and selling yourself.  In this episode, Suzi Lantz shares how she built her business by doing something refreshingly simple: serving a few clients so well that they became her sales team. Instead of chasing every opportunity, she chose a "quality over quantity" mindset and it paid off with referral-driven growth, stronger client relationships, and a business that kept expanding without heavy marketing. We talk about what to do if you hate sales, how to think about your first clients strategically, when giving coaching away for free can actually build momentum, and the simple way Suzi asks for referrals without sounding awkward or desperate. If you're a coach trying to grow your business without burning out, overbooking yourself, or turning into somebody you don't even like on sales calls, this episode is a smart, practical reminder that trust still scales. Timestamps: 00:00:00 – Cold Start & Intro 00:03:30 – Why Suzi Built Her Coaching Business Without Loving Sales 00:05:30 – The Rule That Shaped Her First Year: Quality Over Quantity 00:07:23 – How Referrals Became Her Growth Strategy 00:08:42 – The 75% Revenue Growth in Year Two 00:09:56 – The Mistake Coaches Make When They Take Every Client 00:11:54 – How Free Coaching Can Help You Get Started 00:13:13 – What to Do Before You Have Your First Client 00:14:57 – A Simple Way to Ask for Referrals 00:22:08 – One Action Coaches Should Take This Week 00:24:42 – A Leadership Book Worth Reading   Links: Guest: Suzi Lantz Website: personalpeakconsulting.com LinkedIn: linkedin.com/in/suzi-lantz

    26 мин.
  4. How To Partner-up With Another Coach with Linnea Miller

    3 МАР.

    How To Partner-up With Another Coach with Linnea Miller

    Partnerships aren't just the "nice-to-haves" in business, they're the backbone of lasting growth. Linnea Miller talks about why real partnerships have been the driving force behind her success. We dig into her journey of integrating business and community work, how she found her superpower in partnerships, and why collaboration always trumps competition. From getting clients to trust you with their most intimate struggles to working with community foundations, Linnea shares why partnering with others multiplies your impact. She talks about the power of asking, creating beta opportunities to test new ideas, and why self-invitation can open doors. If you want your business to thrive by doing life together, this episode will show you how. Timestamps 00:00 — Cold Open & Intro 02:46 — The Superpower of Partnerships: Why It's Linnea's Secret Weapon 06:32 — How Volunteering and Community Service Shaped Her Business 11:30 — Breaking Through Business Plateaus by Partnering with Clients 14:52 — 70/30 Rule: How to Leverage Strengths and Build the Right Team 17:05 — The Power of Asking: How She Built Her Network 18:15 — How Linnea Leverages Her Community Leadership Experience 21:21 — How to Navigate Giving and Getting in Partnerships 25:10 — Scaling Relationships into Business Opportunities 28:31 — Why Self-Initiation Is Key to Unlocking Partnership Potential 32:12 — The Power of Giving the Invitation and Receiving It Back 33:00 — Human Togethering: What It Means and Why It Works   Links: Guest: Linnea Miller Website: www.longtableconsulting.com Podcast: www.longtableconsulting.com/human-together-podcast LinkedIn: www.linkedin.com/in/longtable

    35 мин.
  5. How To Generate More Speaking Opportunities With David Burkus

    3 ФЕВР.

    How To Generate More Speaking Opportunities With David Burkus

    Building a speaking business isn't about chasing gigs it's about compounding trust. In this conversation, Dave shares how content, patience, and positioning turned his work as an organizational psychologist into a full-time speaking career. We talk about why books still matter, how YouTube became a silent lead generator, and why answering the same client questions over and over is actually the smartest content strategy. You'll hear why speaking for free can be a smart trade (if you get video), how to think about keynote fees realistically, and why momentum takes years, not weeks. If you're trying to build a speaking business that lasts without burning out or begging for attention this episode is your long game playbook. Timestamps: 00:00 — Cold Open & Intro 04:28 — From Academia to the Stage: Making the Leap to Speaking 06:16 — Why Books Became the Ultimate Business Card 06:56 — Inbound Only: Letting Content Do the Selling 08:08 — How Many Speaking Gigs Is "Enough"? 09:35 — Structuring a Keynote for Real Impact (Not Inspiration Fluff) 12:36 — Speaking Fees Explained: From Honorarium to Five Figures 15:34 — Associations vs Enterprise Clients: What Actually Repeats 17:49 — Why YouTube Beat Podcasting for Lead Generation 18:33 — The Mistakes That Killed Early YouTube Growth 20:44 — Long-Form vs Shorts: What Actually Brings Clients 26:44 — One Action Speakers Can Take Right Now 31:42 — The Long Game: Compounding Trust Over Time   Links: Guest: David Burkus Website: davidburkus.com LinkedIn: www.linkedin.com/in/davidburkus   Instagram: www.instagram.com/davidburkus   YouTube: www.youtube.com/@DavidBurkus

    35 мин.

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Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

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