What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology. Affectiva Asks dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, healthcare, robotics, education, academia and beyond.
The Power of Inclusive Portrayal in Advertising
Advertising has the ability to influence consumer behavior and can be instrumental in creating and reinforcing positive or negative stereotypes. The advertising industry plays an important role in leading change, and you don’t have to be an activist brand to start positively representing people in ads—it's relevant for all brands.
Today’s episode features our CMO Gabi Zijderveld, Graham Page, Affectiva’s Global Managing Director of Media Analytics, talking with Vera Sidlova, Global Brand Manager of Creative at Kantar, about some of the latest evidence about the power of inclusivity in advertising - and how to get it right.
We've got some great examples and learnings to share in our upcoming webinar on 5/27 where experts from Kantar and Affectiva will explore how inclusion and diversity in advertising has evolved, and the impact positive representation can have.
It Started with a Kiss: How Emotion AI Provides Full Brain Picture of Consumer Response
Today’s episode features Dr. Rana el Kaliouby and Graham Page from Affectiva talking with CloudArmy’s President / CSO Neuroscience, Thom Noble, about how Emotion AI paired with neuro implicit technologies can provide market researchers with richer and deeper insights.
Affectiva is excited to partner with CloudArmy, a cloud-based neuroscience research technology company. By integrating our technologies, we’re able to deliver enhanced analytics that provide a ‘full brain’ picture of consumer response, design and creativity.
Make sure you watch the kiss in the the Cadbury chocolate ad case study, which sparked some public controversy, and will be a key point during the discussion!
Data Synthesis for Better AI: For Today, and in the Future
Today’s episode features Affectiva CEO Dr. Rana el Kaliouby interviewing Yashar Behzadi, CEO at Synthesis AI.
Affectiva's AI is built using data-hungry deep learning models. Data synthesis is all about getting more data faster, and synthetic data is artificially created data that we can use to train our models. And because acquiring diverse data at scale for these models is time consuming and expensive, synthetic data can give any AI company a competitive edge.
So, Affectiva has partnered with Synthesis AI, a data generation platform for computer vision. In this livestream discussion, Rana and Yashar discuss the importance of synthetic data, some of its applications today, challenges, and the ethics surrounding its use.
Learn more about Synthesis AI here and check out their latest announcement around funding and product.
How In-Cabin Sensing Works to Reduce Stress: a Conversation with a Hyundai Engineer
Today’s episode features Affectiva CEO Dr. Rana el Kaliouby interviewing Dr. Jinmo Lee, Senior Research Engineer at Hyundai.
Dr. Lee was always interested in working in industry to see how his research outcomes turn into products that change customers' lives. Hyundai offered him a job as a senior research engineer for the vehicle aeroacoustics, and today he is in charge of future mobility UX concept design and engineering at Hyundai.
Then in 2018, MIT Media Lab and Hyundai launched the Special Interest Group for Emotion Navigation. Together with Hyundai and the Media Lab, Dr. Lee derived automotive AI concepts for sensing occupant emotion to help achieve their desired emotional state by providing an optimized in-cabin environment.
The Path for Female Leadership in Automotive: Jennifer Haroon
Affectiva CEO Dr. Rana el Kaliouby interviews Jennifer Haroon, Executive in Residence at Greylock Partners. Jennifer has an illustrious career in automotive: most recently she was COO and interim CFO at Nauto, and prior the Head of Business Operations for Waymo.
This conversation was the result of Affectiva’s recent collaboration with the organization Women in Autonomy to help drive change by highlighting the success of amazing women in automotive. While many women are rising through the ranks and doing incredible things in this industry, they are still underrepresented in the highest positions.
So, we are hosting a new series of livestream events called “Women at the Wheel," together with Women in Autonomy, where Rana will have a dynamic conversation with a female leader in automotive, exploring their unique journey, the challenges they have had to navigate, how they’ve sought out mentors and allies, and paths to leadership.
Read more about Women in Autonomy.
Unmasking Emotions During Lockdown: Enabling Market Research in a Pandemic
Dr. Rana el Kaliouby and Graham Page from Affectiva talk with iMotions Vice President Of Product Management, Olee Jensen, about the launch of iMotions’ new online data collection tool.
This last year, many organizations have been forced to pivot and incorporate new technologies into their businesses as a result of the pandemic. Media analytics researchers that previously gathered data from in-person participant studies suddenly found themselves looking for a new solution in order to continue to move projects forward safety and efficiently.
Recognizing this immediate need within the market and for their clients, iMotions created their new Online Data Collection tool. Together utilizing Affectiva's Emotion AI technology, this tool enables research organizations to continue to execute studies that integrate biometric, behavioral and self-report data virtually.
iMotions is a wonderful partner of ours, and this innovative product launch of theirs is really exciting for market researchers navigating data collection not just in times of pandemic, but could also pave the way for the future of data collection.
Easy listening with AI experts
Love the casual Q+A format and always learn something new and innovative, especially around in cabin sensing for next gen cars. Their work with brands and understanding consumer emotional response also fascinating. Worth a listen!
Thought provoking topics covering innovation in AI
Affectiva is an interesting company on the forefront of innovation in artificial intelligence. In this podcast they bring in a wide variety of AI thoughtleaders and technologists as guests, who speak about their work, the applications of AI today and where they see it going in the future. Affectiva created the field of Emotion AI but the topics they feature are much broader than that, covering automotive, healthcare, autism, media and more. I find it all very interesting.