AI Central

Jennifer Jones-Mitchell

5.0 (1)
MARKETING
UPDATED WEEKLY

A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.

08/17/2025

AI in Education Case Study + Agentic Websites + xAI’s Weird Turn

In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement. Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace search and scroll with a real dialogue. And, we briefly discuss the dangers and "ick" of xAI's Spicy Mode and AI girlfriend. Tune in now because this is a good one! Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

34 min
06/12/2025

AI’s Impact on #Education + #AI Emotions And A/B Testing

In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases. Here is a list of these and more #edtech tools reviewed by Dr. Mitchell. https://humandrivenai.com/2025/05/28/ai-in-education-2025-transforming-teaching-with-intelligent-tools/ Also, in this episode, Jennifer Jones-Mitchell shares a use case on creating an #AI model of the opposition, trained with AI emotions, and changing the AI opposition's mind! This will completely transform A/B testing and focus groups. #Marketers, imagine being able to redefine your messaging after you've changed the mind of your greatest detractor! Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

29 min
05/28/2025

#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing

In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers. We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper. Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18 Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

25 min
01/27/2025

#AI's Role in #SEO: How to Align Your Content with #AIAgents in Search

In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO. We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models. This is an episode you won't want to miss! Here is the link to the WSJ interview with the Anthropic CEO Winston mentioned in this episode https://www.youtube.com/watch?v=snkOMOjiVOk As usual, if you need assistance integrating AI into your marketing, communications, agency operations or CX, please contact us at: https://humandrivenai.com/ Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

39 min
12/31/2024

The 6 Biggest AI Marketing Trends for 2025!

In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including: 1. Critical mass adoption of digital twins and AI avatars 2. Brand collaborations around custom LLM development 3. Synthetic analytics for product positioning 4. AI improving crisis communications & creating new crisis situations 5. The need to prepare for the incoming administration's deregulation of AI 6. A greater emphasis on an AI-literate workforce In this episode, I referenced the terms and conditions of companies offering digital twins, learn more here: https://www.youtube.com/watch?v=pQ6BgqW9y6c&t=355s Happy New Year! Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

11 min
12/08/2024

ChatGPT's Evolution and The Do's & Don'ts of Chatbots

In this episode, we discuss the evolution of ChatGPT since it's launch two years ago - from the first basic prompts to the development and training of custom GPTs. We also discuss the best practices around training your brand's chatbot to not only deliver exceptional customer service, but to actually move the customer through to conversion. We discuss the importance of training the chatbot on your brand's voice, products and services, as well as why you should avoid open-ended questions in your chatbot's conversation. Be sure to connect with us for your own team's custom AI training or consulting. https://humandrivenai.com/ Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

33 min
11/23/2024

AI in Music & Sculpture: Google's DeepMind Dream Tracks and Robotic Art

Music composer and educator, Dr. David Mitchell joins AI marketing leader, Jennifer Jones-Mitchell as they discuss how Google's Deep Mind Dream Track technology is enabling artists to do more than ever before. From composition to complete studio production, AI is democratizing how music is created. Plus, we discuss how robots are now helping sculptural artists bring their visions to life faster and at greater scale than ever before. Learn more about how AI is empowering art and commerce: https://humandrivenai.com/ Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

28 min
11/08/2024

Your Digital Twin/Avatar: Who Really Owns Your Face in the AI Era?

AI Central is a podcast brought to you by Human Driven AI. In this episode , Jennifer Jones-Mitchell and Dr. David Mitchell discuss the use of personal Avatars or Digital Twins, including the benefits and risks involved of giving your likeness to AI companies. We also discuss the No Fakes Act and its impact on the use of AI avatars in entertainment, education, and marketing. We also discuss some of the interesting and strategic uses of ChatGPT and other AI uses. We also briefly discuss the impact AI is having on crisis communications and how PR professionals need to redefine what constitutes a crisis, prep their spokespeople to talk about AI, and protect brand assets with water marketing. Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

26 min

A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.

Creator

Jennifer Jones-Mitchell
Years Active

2023 - 2025
Episodes

16
Rating

Explicit
Copyright

© 2025 AI Central
Show Website

AI Central