Human Friend Digital

Jacob Meyer & Jeffrey Caruso

Human Friend Digital is a podcast for humans who feel a little lost in the world of search engines and digital marketing. However, we as whole people, who are not just business-bots, cover more than just SEO and marketing strategies. We mix in fun, educational episodes on unexpected topics to keep things lively and informative.

  1. Jargon Board 2: Schema, Rich Snippets, JSON, and the Secret Language of SEO

    11/12/2025

    Jargon Board 2: Schema, Rich Snippets, JSON, and the Secret Language of SEO

    De-Coding the technical side of search Some websites get star ratings in Google search results. Others don't. Some searches give you answers without ever leaving Google's page. There's a reason for all of it. In this episode of the Human Friend Digital Podcast, Jacob and Jeff break down schema - the structured data that helps search engines understand what your website is actually about. They explain rich snippets, those extra details that make some search results stand out. They cover knowledge graphs, the panels that answer questions directly on Google. And they get into zero-click searches, where visibility matters even when no one clicks through to your site. The technical side of SEO can feel overwhelming, especially when terms like JSON and structured data get thrown around. However, understanding how search engines read your website is crucial for appearing in the right way. Jacob walks through the mechanics while Jeff asks the practical questions. By the end, you'll know why this invisible layer of code matters for your business's online visibility LINKS: Schema - https://schema.org/Schema TestersGoogle Validator - https://search.google.com/test/rich-resultsShema Vaidator - https://validator.schema.org/Schema Generator https://technicalseo.com/tools/schema-markup-generator/Types of Rich Snippets Available https://developers.google.com/search/docs/appearance/structured-data/search-galleryRemove the first 50 results from a Google search result page:Sadly almost all varieties of these tool have become obsolete after changes in Google. There is one still going, but it is a paid service. https://millionshort.com/We are not affiliated with Million Short in any way.Here’s the Wired article Jeff mentions: Million Short: A Search Engine for the Very Long Tail | WIRED To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/

    39 min
  2. Allyson West and the Cindependent Film Festival

    09/12/2025

    Allyson West and the Cindependent Film Festival

    How one woman turned her own search for community into Cincinnati's home for indie film. In this episode of the Human Friend Digital Podcast, Jacob and Jeff talk with Allyson West, founder of the Cindependent Film Festival, about how one person’s search for belonging became an international arts movement. Allyson left New York to return to Cincinnati for love, only to feel like she had traded her creative community for a city that didn’t know what to do with her. Cincinnati had theater, opera, ballet, murals—but not independent film. And so, rather than accept that loss, she began to write, to direct, and ultimately to build the community she was missing. That effort became the Cindependent Film Festival. In its first year, just over 200 filmmakers and writers submitted their work; this year, more than 800 did the same, representing voices from over 30 countries around the globe. But the numbers aren’t the point: its deeper success lies in how it reframes film as community. Screenings are curated like conversations. Masterclasses invite learning, while after-parties invite connection. What makes Cindependent a gem for Cincinnati is its ethos: that film festivals are not just about films, but about the people who gather around them. For Cincinnati, Cindependent filled a cultural gap. For Allyson, it gave back the sense of connection she thought she had left behind. Links: Cindependent Film Festival 2025 Programing CindeFan Membership Program 2025 Cindependent Film Festival Trailer To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/

    43 min
  3. Book Club: The Art of War

    08/25/2025

    Book Club: The Art of War

    In this episode, the first “Book Club” of the Human Friend Digital Podcast, Jacob and Jeff unpack The Art of War, finding in its pages not the call to conquer, but timeless lessons in patience, balance, and leadership that still shape how we work and live today. When most people hear The Art of War, they picture battlefields—armies clashing, banners raised, empires in peril. But when Jacob opened it for the first time, he found something different. The book begins not with weapons, but with a list: benevolence, discipline, patience. Sun Tzu insists that a general must be kind before he can be strict. It’s an unexpected truth, that even in the language of war leadership begins with compassion. Jeff remembered reading the book back in high school, when it felt like a relic from a distant age. Yet as they compared notes, its warnings felt strangely present. Sun Tzu wrote that the greatest danger of war was letting it drag on—stretching resources, breaking morale, eroding trust in leaders. Sitting here twenty-five centuries later, it reads less like a manual on troop movements and terrain, but more like a critique of our own age: corporations chasing endless growth, governments prolonging conflicts past reason, leaders mistaking endurance for ambition. What lingers after the tactics and the talk of fire and wind isn’t the machinery of battle, it’s the philosophy beneath it. Power without balance collapses. Leadership without kindness corrodes. And patience, even in times of urgency, can be the difference between survival and ruin. To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/

    43 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Human Friend Digital is a podcast for humans who feel a little lost in the world of search engines and digital marketing. However, we as whole people, who are not just business-bots, cover more than just SEO and marketing strategies. We mix in fun, educational episodes on unexpected topics to keep things lively and informative.