Creative Authority. AI for Real Estate Agents

Matt Goldman
  • 5.0 (1)
  • EDUCATION

Real estate is human work. AI should support it—not replace it.Thoughtful conversations on creativity, judgment, and the future of the modern agent.

Episodes

  1. FEB 5

    Why “Write in My Voice” Fails — and How to Actually Train AI to Think Like You

    Connect through text Most people are using ChatGPT the wrong way. If you’re asking AI to “write in your voice,” this episode explains why that approach breaks down—and how to use AI without losing your identity, judgment, or creativity. In this episode of the Creative Authority Podcast, Matt Goldman walks through the system he uses to train AI to think the way he thinks, rather than relying on prompt tricks or examples that don’t hold up over time. This conversation introduces three foundational components—an AI mission statement, decision rules, and a canonical voice reference—that work together as an operating system for AI. Matt also shares a real client case study showing how this setup reduced a complex, nuanced client email from over an hour of work to just minutes, while improving clarity and professionalism. This episode is especially relevant for real estate agents, advisors, coaches, and other service-based professionals who want AI to support their thinking—not replace it. In this episode, you’ll learn: Why prompts are less important than most AI education claimsHow to define an AI mission statement that governs outputHow decision rules act as guardrails for tone, judgment, and ethicsWhy example-based voice training fails over timeHow a canonical voice reference creates consistent, human-sounding communicationHow to use AI to explain tradeoffs clearly without hype or pressureResources mentioned: AI Mission Statement WorksheetCanonical Voice Reference Worksheet(Links available in the episode description or at the Creative Authority website) Next steps If this episode helped you think differently about AI, leave a review or share it with a colleague who’s struggling to use AI without sounding generic.  If you’ve tried this system, send feedback or questions—this work is evolving, and the learning is happening in real time. Subscribe for future episodes exploring AI, authorship, judgment, and Creative Authority.

    15 min

  2. JAN 13

    Why Real Estate Agents Are Using AI Wrong

    Connect through text Most real estate agents are using AI to produce more content faster. The agents who are actually succeeding are using AI to clarify their thinking. In this episode of the Humanity First Podcast, Matt Goldman—practicing real estate agent and AI educator—explains why authorship over automation is the defining skill for agents who want to stand out, build trust, and remain irreplaceable in an AI-driven industry  Clients don’t hire you for information. They already have Zillow. Redfin. Market stats. They hire you for: Your interpretation of the dataYour judgment under uncertaintyYour lived experienceYour ability to create clarity when decisions matterThis episode challenges the way AI is currently being sold to real estate agents—and explains why letting AI think for you erodes trust, confidence, and credibility. You’ll learn: Why “write this in my voice” is the wrong starting pointWhat your real voice actually is (decision-making, not tone)How to train AI around how you think, not what you sellWhy speed is the wrong success metric—and clarity is the right oneHow to build a mission-driven AI workflow that protects authorshipA practical framework for using AI as a refiner, not a strategistThis is not an anti-AI episode. It’s a pro-human one. If you’re a real estate agent—or any service professional—who wants to: Use AI without sounding genericPreserve trust with clientsStrengthen your authority instead of outsourcing itBuild a long-term, referral-driven business…this episode will fundamentally change how you work with AI. Want the worksheets or frameworks mentioned in the episode?  Reach out directly—this conversation is just getting started.

    26 min

  3. JAN 8

    How to Use AI in Real Estate Without Sounding Like Everyone Else

    Connect through text Most conversations about AI in real estate start with automation.  More content. Faster output. Less effort. This episode argues that approach is backwards. In this episode of the Humanity First AI Podcast, Realtor and AI coach Matt Goldman makes the case for authorship over automation — a way of working with AI that protects your voice, strengthens trust, and builds real authority in your local market. This is not an anti-AI conversation.  It’s a pro-human one. Matt breaks down why “write this in my voice” doesn’t work, how over-automation is quietly training agents to sound identical, and why clients will become increasingly skilled at detecting polished but lifeless content. You’ll also learn an authorship-first framework for using AI in real estate — one that starts with your lived experience and judgment, then uses AI to expand, refine, and polish your thinking instead of replacing it. This episode is especially relevant for: Referral-based real estate agentsAgents who value trust, relationships, and communityProfessionals who want to use AI without sacrificing credibility or creativityIf your business depends on people choosing you — not just your content — this episode lays the foundation for how to work with AI long-term.

    22 min

  4. 12/17/2025

    Staying Human While Working With AI

    Connect through text This podcast didn’t begin as a show about AI.  It began as a response to something I couldn’t ignore. As our work gets faster and more automated, something subtle starts to disappear — authorship. Not just what we say, but how we think, how we decide, and how we show up in our work. This first episode is an origin story — and an introduction to a way of working that keeps your voice intact while still using AI responsibly. At the center of this conversation is what I call The Creative Partnership Framework — a five-step rhythm designed to keep humans in the driver’s seat. It looks like this: Originate — Start with something that’s yours. A thought. A sentence. A feeling. A point of view. This is where authorship begins. AI Expand — Once the direction is set, use AI to broaden the idea. Challenge it. Push it. Explore variations. Expansion is powerful — but it doesn’t choose for you. Refine — This is where most people stop short. Refinement is where you remove what doesn’t feel like you, add your personality, and reconnect the idea to real human experience. This is where your voice becomes visible. AI Polishes — Only after refinement do you let AI clean up structure, pacing, and flow. Polishing is craft, not authorship. You’re still the author. AI is the editor. Finalize — The final step is a human one. Does this sound like you? Does it feel alive? Would you stand behind it publicly? If not, you refine again. Throughout the episode, I explain why this framework isn’t just about better content — it’s about better thinking. We talk about:  – Why AI isn’t the threat, but losing your point of view is  – How authorship becomes a form of leadership  – Why clarity of voice builds trust in real estate and creative work  – And how training AI becomes a mirror for how you think, speak, and persuade This isn’t a podcast about hacks, prompts, or shortcuts. It’s a conversation about staying human while using powerful tools — and learning to lead with intention instead of automation. I’m Matt Goldman. I work at the intersection of real estate, creativity, and AI, helping people use these tools without losing themselves in the process. This is where the conversation starts. Thanks for listening.

    19 min
  • 4 Episodes

About

Real estate is human work. AI should support it—not replace it.Thoughtful conversations on creativity, judgment, and the future of the modern agent.

Information