Humans in Accounting

South Offices
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Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.

  1. 1D AGO

    Building an Accounting Firm Through Networking — [Tracy Brantingham]

    In this episode of Humans in Accounting, Alex Roman sits down with Tracy Brantingham, CEO of Building Profits LLC, to explore how she built her firm from just three clients into a growing business — and the decisions that shaped that journey. Tracy shares her background in construction accounting, how she transitioned from employee to business owner, and the role networking played in getting her first clients and scaling early on. We also talk about why she chose not to niche down, how her firm approaches client relationships and technology, and what it takes to build systems that support long-term growth. Plus — we dive into hybrid work, building team culture, moving to monthly recurring revenue, and the importance of community when growing a business. Because behind every balance sheet, there’s a story worth telling. 🎧 South Offices Home https://southoffices.com/ 🌎 Nearshore Accounting Company https://southoffices.com/nearshore-accounting-company/ 📞 Talk to a CPA-led nearshore team specialist https://calendly.com/alex-southoffices Topics Covered• From employee to business owner in accounting • Getting the first clients through networking • Why Tracy chose not to niche down • Construction accounting and client complexity • Hybrid work and building team culture • Moving from hourly billing to monthly recurring revenue • Scaling a firm with systems and structure • The importance of community and mentorship • Favorite food: chips & salsa 🌮

    32 min

  2. APR 8

    Why Human Relationships Still Matter in Accounting — [Chris Meyers]

    In this episode of Humans in Accounting, Alex Roman sits down with Chris Meyers, Partner at Welch LLP, to explore how a career in accounting can evolve across industries — and why human relationships still matter more than ever. Chris shares his journey from starting at Welch as a student to working in government, including roles at the Bank of Canada and as CFO within public finance, before returning to the firm as a partner. We also dive into how accounting firms are evolving, the role of client relationships in a world shaped by AI, and why vulnerability and communication are becoming key differentiators in the industry. Plus — we talk about career growth, scaling a service line, favorite foods (pizza 🍕 and steak 🥩), and practical advice for professionals and entrepreneurs. Because behind every balance sheet, there’s a story worth telling. 🎧 South Offices Home https://southoffices.com/ 🌎 Nearshore Accounting Company https://southoffices.com/nearshore-accounting-company/ 📞 Talk to a CPA-led nearshore team specialist https://calendly.com/alex-southoffices Topics Covered• Chris’s career journey from Welch to government and back • Working in finance during the global financial crisis • What a full-service accounting firm actually does today • The rise of Client Accounting Services (CAS) • Why human relationships matter in accounting • Generational differences in client communication • Scaling a service line inside a firm • Favorite foods 🍕 pizza & 🥩 steak • Advice for professionals and entrepreneurs

    36 min

  3. APR 6

    Building an Accounting Firm Through Referrals — [Greg & Wayne]

    In the Season 3 premiere of Humans in Accounting, Alex Roman sits down with Greg Verchick, owner of Verchick Accounting Services, and Wayne Herring, founder of Business Builder Camp, for a conversation about resilience, mentorship, and building a business centered around helping people. Greg shares the personal journey that led him to rebuild his life and launch his accounting practice after overcoming alcoholism — and how mentorship, community, and referrals helped him grow a successful bookkeeping and accounting business. Wayne explains how entrepreneurs grow faster when they learn from business owners outside their own industry, and why even in a world filled with AI tools and automation, business is still fundamentally about human relationships. Together they explore the role of trust, mentorship, and referrals in building a sustainable accounting practice. Plus — we also dive into favorite foods (Mexican enchiladas 🌮 and Berkshire pork ribeye 🥩), business coaching insights, and practical advice for anyone starting their own firm. Because behind every balance sheet, there’s a story worth telling. 🎧 South Offices Home https://southoffices.com/ 🌎 Nearshore Accounting Company https://southoffices.com/nearshore-accounting-company/ 📞 Talk to a CPA-led nearshore team specialist https://calendly.com/alex-southoffices Topics Covered• Greg’s journey into accounting and entrepreneurship • Overcoming addiction and rebuilding a career • Building an accounting firm through referrals • Why smaller firms often offer broader experience • Mentorship and coaching in entrepreneurship • Mixing industries to solve business problems • Favorite foods segment 🌮 Berkshire pork ribeye & enchiladas • Advice for entrepreneurs starting a business

    34 min
  4. Build a Human-Centered Accounting Platform | Irene Seelig, CEO & Co-Founder of Account Groove

    12/03/2025

    Build a Human-Centered Accounting Platform | Irene Seelig, CEO & Co-Founder of Account Groove

    In this season finale of Humans in Accounting, host Alex Roman sits down with Irene Seelig, CEO & Co-Founder of Account Groove — a platform helping accountants automate proposals, pricing, and client management. They talk about: ✅ Selling her first tech firm and discovering the gaps in the accounting industry ✅ Building a founder-funded SaaS from scratch ✅ The shift from compliance to advisory work in accounting ✅ Launching Account Groove’s CRM and community for accountants ✅ Irene’s love for home-grown food, goulash 🥘 and pumpkin pie 🥧 ✅ Her advice for new founders: Just start — and build systems early! 🎧 Listen till the end for an exclusive promo code for Humans in Accounting listeners: one month free on Account Groove’s annual Pro plan.

    35 min
  5. Build a Purpose-Driven Bookkeeping Business | Jacob LaCour, Expert Bookkeeping

    11/19/2025

    Build a Purpose-Driven Bookkeeping Business | Jacob LaCour, Expert Bookkeeping

    In this episode of Humans in Accounting, host Alex Roman sits down with Jacob LaCour, founder and owner of Expert Bookkeeping, to talk about the power of purpose, the importance of saying yes to helping others, and how to build a successful business rooted in passion and service. Jacob shares his inspiring story from growing up in a small Louisiana town and volunteering as a firefighter to owning his first business at 20 and eventually launching Expert Bookkeeping. He discusses how the pandemic transformed his business, why AI is a tool (not a threat), and why understanding your “why” is the most important step before starting any venture. We cover: From small-town roots to running Expert Bookkeeping. What being a volunteer firefighter taught Jacob about service and leadership. Owning a gas station at 20 and lessons learned from early entrepreneurship. The explosion of his business during the COVID-19 pandemic. Why AI is like the nail gun — and how it’s changing bookkeeping. Building a purpose-driven business and saying yes to helping others. Niche focus: service industries and insurance clients. Favorite food 🍲 sauce piquant and seasonal crawfish. Best advice: Focus on your why — your purpose will lead to profit. If you’re an accountant, bookkeeper, or entrepreneur, this episode is packed with insights on building a purpose-driven firm, navigating the future of AI, and making a real difference in clients’ lives.

    35 min
  6. How to Leverage Your Unique Gifts & Build a Bookkeeping Business | Kate Josephine Johnson

    11/12/2025

    How to Leverage Your Unique Gifts & Build a Bookkeeping Business | Kate Josephine Johnson

    In this episode of Humans in Accounting, host Alex Roman welcomes Kate Josephine Johnson, founder of Heritage Business Services and creator of the Bookkeeping Side Hustle community. Kate shares her inspiring journey, from being a military spouse with no accounting background to building a thriving virtual bookkeeping business, becoming one of the world’s top FreshBooks experts, and leading a community of nearly 40,000 bookkeepers. She talks about the power of leveraging your unique gifts, the realities of switching from QuickBooks to FreshBooks, and why your past experiences — even the unexpected ones can shape your greatest strengths. We cover: Transitioning from corporate life at ExxonMobil to entrepreneurship. Starting from zero income and landing her first $800 bookkeeping client. Why she focused exclusively on FreshBooks — and how it helped her stand out. Building a 40,000-member community with Bookkeeping Side Hustle. How YouTube inbound marketing transformed her business. Favorite meal 🍳 “Breakfast for Dinner” — and why fresh eggs make it special. Best advice: Leverage your unique gifts and strengths. If you’re a bookkeeper, accountant, or entrepreneur building your own path, this episode is full of actionable insights on niching down, creating content that converts, and building a business aligned with your strengths.

    33 min
  7. How to Grow a Bookkeeping Firm & Build Community | Corry Jankowski

    11/05/2025

    How to Grow a Bookkeeping Firm & Build Community | Corry Jankowski

    In this episode of Humans in Accounting, host Alex Roman welcomes Corry Jankowski, founder of Digit Squid Accounting. Corry shares her inspiring journey—from starting bookkeeping at age 14, to launching multiple businesses, to building Digit Squid into a thriving firm alongside her husband. She talks about the lessons learned from failure, the importance of community in accounting, and how she now helps startups and bookkeepers succeed. We cover: Starting bookkeeping as a teenager. Launching multiple businesses (including a cloth diaper service). Lessons from failed ventures and why so many businesses struggle in the first 5 years. Founding Digit Squid Accounting in 2021 and growing it with her husband. Creating a QuickBooks Online cleanup course for bookkeepers. Being named a 2025 Top 100 ProAdvisor by Insightful Accountant. Favorite food 🍲 (caldo de pollo, chicken soup). - Best advice: prepare for success, not failure. If you’re an accountant, bookkeeper, or entrepreneur, this episode is packed with insights on startup growth, advisory services, and building a sustainable business.

    25 min
  8. Contracting, Content & The Fun CPA Journey | Yuri Kapilovich

    10/29/2025

    Contracting, Content & The Fun CPA Journey | Yuri Kapilovich

    In this episode of Humans in Accounting, host Alex Roman chats with Yuri Kapilovich, managing partner at Kapilovich & Associates and creator of The Fun CPA brand. Yuri opens up about his journey from big firm accounting to building his own practice, the role of contracting as a bridge to financial freedom, and how sharing content on LinkedIn transformed his career—leading to networking events, speaking gigs, and his own Fun CPA Podcast. We cover: Why contracting gave him stability while launching his firm. How “The Fun CPA” brand started by accident and grew to 20,000+ followers. Lessons from creating content and community in accounting. Favorite food 🍋 (ceviche & lomo saltado). His passion for languages and Spanish practice in Miami. Why accounting doesn’t have to be boring—it can (and should) be fun. If you’re an accountant, entrepreneur, or firm owner thinking about going out on your own, this episode is packed with insights on financial freedom, personal branding, and building a business on your terms.

    26 min
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About

Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.

Information

  • Creator
    South Offices
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 South Offices
  • Show Website
    Humans in Accounting