Hunting Inc.

American Hunting Lease Association
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The American Hunting Lease Association Podcast sits down with the founders and operators who built the brands hunters actually use in the field. Each episode digs into how it really started, what turned out to be way harder than expected, the decisions that ended up mattering most, and what building something real has taught them along the way. This isn't a pitch or a product spotlight — though there's always room to talk gear when it's earned. It's an unfiltered look at what it actually takes to build in the outdoor space, straight from the people who've done it.

  1. Sep 10

    Episode 2: Ev Tarrell, Founder of Code of Silence

    In Episode 2 of Hunting Incorporated, host Sean Ferbrache sits down with Ev Tarrell, co-founder and CEO of Code of Silence Apparel, to talk about building a hunting clothing brand after 30 years running the hunting clothing division at Cabela's. Ev shares how he went from three decades inside one of the biggest names in hunting retail to launching his own brand with a small team, including co-founder Darren Youngblood, built around a simple idea: a champagne-level product on a lemonade budget. He gets into the concealment factor most hunters never think about, light reflectance, and why he'd rather wear a solid brown suit that absorbs light than the most perfectly patterned camo that reflects it. He also breaks down Code of Silence's Jaccard-knit fabrics, its Berber wool blends, and the now-legendary MTO50 fabric he helped develop decades ago that's still on shelves today. This episode also covers the launch that almost didn't happen on schedule after a last-minute quality issue, how customer feedback directly shaped a redesigned binocular harness, and what's coming next for Code of Silence, including new mid-layer technology and a bow sling and cover launching this spring. Learn more about Code of Silence Apparel: https://codeofsilenceapparel.com Catch every episode of Hunting Incorporated: https://blog.ahuntinglease.org/hunting-inc/ Hunting Incorporated is a podcast from the American Hunting Lease Association about the founders and operators building the outdoor brands hunters trust in the field. Have a brand you'd like to see featured? Drop a comment below and we'll track them down. #CodeOfSilence #HuntingApparel #HuntingPodcast

  2. Aug 27

    Episode 1: Jerry Wydner, Founder of Hunter Safety System

    In the inaugural episode of the Hunting Incorporated podcast, host Sean Ferbrache (COO of the American Hunting Lease Association) sits down with Jerry Wydner, the co-founder and president of Hunter Safety System. Rather than focusing on typical hunting tactics, this podcast series explores the origin stories of the brands and innovators that make hunting safer and more successful.

    Episode 1: Jerry Wydner, Founder of Hunter Safety System
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About

The American Hunting Lease Association Podcast sits down with the founders and operators who built the brands hunters actually use in the field. Each episode digs into how it really started, what turned out to be way harder than expected, the decisions that ended up mattering most, and what building something real has taught them along the way. This isn't a pitch or a product spotlight — though there's always room to talk gear when it's earned. It's an unfiltered look at what it actually takes to build in the outdoor space, straight from the people who've done it.

Information

  • Creator
    American Hunting Lease Association
  • Years Active
    2026
  • Episodes
    5
  • Show Website
    Hunting Inc.