HYPEWORKS Podcast

HYPEWORKS
HYPEWORKS Podcast

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

  1. JAN 23

    Hunter Stuart on Journalism, PR, AI, Influencer marketing, Trust in Media

    We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starting his own PR agency. The conversation also delves into the impact of AI on the industry, innovations in web development, and the future of public relations in a tech-driven world. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials X: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials X: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792

    41 min

  2. JAN 9

    Sam Mallikarjunan on Growth Marketing, HubSpot, AI Agents, Future of AI

    In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the dynamics of management at HubSpot, and the challenges of transitioning from corporate life to startups. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials X: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials X: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials X: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792

    46 min

  3. 12/05/2024

    Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends

    In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for bootstrapped startups to effectively manage leads and growth. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    37 min

  4. 11/21/2024

    Liam Fuller on Ecommerce, CartShare, AI, Entrepreneurship, Shopify, Viral Marketing,

    In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to developing an AI voice assistant and eventually creating a Shopify app that allows users to share their shopping carts to reach free shipping thresholds. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    35 min

  5. 11/07/2024

    Nathan Yeung on Building his Agency, Operations, Customer Research, Human Connection

    In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the importance of focusing on operations and quality. Nathan also talks about the value of primary research in an AI-driven world, the role of creativity in marketing, and the need for human connection in an increasingly automated world. Neils Blonk https://ca.linkedin.com/in/yeungnathan Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    42 min

  6. 10/24/2024

    Niels Blonk on Big vs Small Corp Life, Productizing Services, Targeted Niches, Sales Funnels

    In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning and growth in big companies and the autonomy and fast-paced growth in small companies. They also touch on the importance of good management, the evolution of online marketing, and the need for targeted landing pages and ad campaigns. Niels shares his career journey from starting in a small company to becoming the head of marketing in a multi-million dollar company, and his current focus on funnel optimization with his company, Funnel Supply. Neils Blonk https://x.com/NielsBl85 Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    48 min

  7. 10/15/2024

    Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being

    In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They explore the concept of creating communities and providing value to target audiences. They also discuss the challenges of standing out in a saturated market and avoiding the perception of selling 'bags of smoke.' Elias Stråvik https://x.com/eliasstravik Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    53 min

  8. 09/26/2024

    Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators

    In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about his unique style, which combines classic art techniques with graffiti influences. George shares his love for music and how it has influenced his art. The conversation also touches on the topic of Banksy and the impact of technology, specifically AI, on the art world. Jorge Calderon https://www.instagram.com/starmanfunk/ Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    52 min
See All (28)

    About

    We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

    Information

    • Creator
      HYPEWORKS
    • Years Active
      2022 - 2025
    • Episodes
      28
    • Rating
      Explicit
    • Copyright
      © HYPEWORKS
    • Show Website
      HYPEWORKS Podcast
    • Provider
      Alexander MacGregor

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