HYPEWORKS Podcast

HYPEWORKS
HYPEWORKS Podcast

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

  1. DEC 5

    Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends

    In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for bootstrapped startups to effectively manage leads and growth. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    37 min

  2. NOV 21

    Liam Fuller on Ecommerce, CartShare, AI, Entrepreneurship, Shopify, Viral Marketing,

    In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to developing an AI voice assistant and eventually creating a Shopify app that allows users to share their shopping carts to reach free shipping thresholds. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    35 min

  3. NOV 7

    Nathan Yeung on Building his Agency, Operations, Customer Research, Human Connection

    In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the importance of focusing on operations and quality. Nathan also talks about the value of primary research in an AI-driven world, the role of creativity in marketing, and the need for human connection in an increasingly automated world. Neils Blonk https://ca.linkedin.com/in/yeungnathan Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    42 min

  4. OCT 24

    Niels Blonk on Big vs Small Corp Life, Productizing Services, Targeted Niches, Sales Funnels

    In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning and growth in big companies and the autonomy and fast-paced growth in small companies. They also touch on the importance of good management, the evolution of online marketing, and the need for targeted landing pages and ad campaigns. Niels shares his career journey from starting in a small company to becoming the head of marketing in a multi-million dollar company, and his current focus on funnel optimization with his company, Funnel Supply. Neils Blonk https://x.com/NielsBl85 Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    48 min

  5. OCT 15

    Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being

    In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They explore the concept of creating communities and providing value to target audiences. They also discuss the challenges of standing out in a saturated market and avoiding the perception of selling 'bags of smoke.' Elias Stråvik https://x.com/eliasstravik Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    53 min

  6. SEP 26

    Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators

    In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about his unique style, which combines classic art techniques with graffiti influences. George shares his love for music and how it has influenced his art. The conversation also touches on the topic of Banksy and the impact of technology, specifically AI, on the art world. Jorge Calderon https://www.instagram.com/starmanfunk/ Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    52 min

  7. AUG 29

    Nick Shiers on Followers vs. Money, Challenges of Social Media, PR, Going Direct

    In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers vs. money, the role of AI in content creation, and the challenges of working in social media and PR.Nick Shiers Socialshttps://x.com/shiers_nWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comSocialsHYPEWORKS SocialsTwitter: http://twitter.com/thehypeworksInstagram: http://instagram.com/thehypeworksAlex SocialsTwitter: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsTwitter: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792Newsletter https://hypeworksnews.com/

    46 min

  8. AUG 29

    David Bressler on Rise of Data Automation, Freemium Model, Marketing AI Tools, Being a Solopreneur

    In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entrepreneur and his thoughts on AI tools. David Bressler Socials https://x.com/bresslertweets Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/thehypeworks Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

    52 min
See All (26)

About

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

Information

  • Creator
    HYPEWORKS
  • Years Active
    2022 - 2024
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © HYPEWORKS
  • Show Website
    HYPEWORKS Podcast
  • Provider
    Alexander MacGregor

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada