HYPEWORKS

HYPEWORKS
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We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

  1. 5 FEB

    The Boys Are Back, AI Risk, Events, Digital Nomads

    In this episode, Alex and Jake discuss risks associated with AI and human interaction, challenges in event management, the realities of being a digital nomad, the concept of monk mode for personal growth, and predictions for the future of work and upskilling.Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    52 min

  2. 25/12/2025

    Fergus Dyer-Smith on Starting a Business

    In this episode, Fergus Dyer-Smith shares his extensive background in technology and entrepreneurship, discussing the evolution of business in the digital age. He emphasizes the ease of starting a business today, the importance of market research, and the critical role of positioning and communication. Fergus also explores the impact of AI on marketing and discovery, the challenges of noise in marketing channels, and the future of entrepreneurship in a rapidly changing technological landscape.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    37 min

  3. 11/12/2025

    Scott Desgrosseilliers on Attribution

    Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    42 min

  4. 20/11/2025

    AJ Cassata on Email Marketing

    Alex and Jake chat with AJ Cassata, an entrepreneur with a rich background in sales and marketing. AJ shares his journey from dropping out of college to starting a construction business, transitioning into digital marketing, and ultimately founding his agency, Revenue Boost. The conversation delves into the intricacies of cold outreach, the evolution of email marketing, the impact of AI, and the importance of crafting compelling offers to stand out in a saturated market. AJ emphasizes the need for creativity and adaptability in the ever-changing landscape of digital marketing.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    40 min

  5. 13/11/2025

    Mia Umanos on Data Science

    Alex and Jake are joined by Mia who shares her insights on data science, cultural differences in marketing, the ethical implications of data usage, and the evolving role of AI in e-commerce. The conversation explores the intersection of data science and storytelling, emphasizing the importance of critical thinking in the age of AI. Mia also discusses her experiences in the industry and offers predictions for the future of marketing and technology.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    33 min

  6. 01/11/2025

    Jason Fishman on Raising Money and Crowdfunding

    Alex and Jake talk with Jason Fishman, a seasoned marketer and expert in investor acquisitions, discussing the evolution and current state of crowdfunding. They explore various aspects of investor engagement, the impact of technology and AI on investment strategies, and the democratization of capital for startups. Jason shares insights on effective marketing strategies for attracting investors and the future of crowdfunding as a viable alternative to traditional venture capital funding.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    36 min

  7. 23/10/2025

    Chris Hood on Entertainment, AI, Creativity, Content Creation, Copyright

    In this milestone 50th episode of the HYPEWORKS podcast, Alex and Jake welcome Chris Hood to explore the evolving landscape of marketing, entertainment, and creativity. They discuss the significance of offline connections in a digital age, the decline of traditional media due to AI and digital influences, and the challenges faced by creative individuals in a saturated market. The conversation also delves into the future of streaming services, copyright issues, and the changing dynamics of agency models in the face of technological advancements.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    50 min

  8. 13/10/2025

    David Attias on Sora 2

    In this episode of HYPEWORKS, Alex, Jake, and David Attias dive into the world of influencer marketing and the revolutionary impact of Sora 2. David shares his insights on how this technology is transforming the industry, allowing brands to create high-quality content at a fraction of the cost. They discuss the challenges and opportunities of using AI-generated avatars and the potential for a new marketplace where creators can license their digital likeness. Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    35 min
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We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

Información

  • Creador
    HYPEWORKS
  • Años de actividad
    2022 - 2026
  • Episodios
    42
  • Clasificación
    Explícito
  • Copyright
    © HYPEWORKS
  • Mostrar sitio web
    HYPEWORKS
  • Proveedor
    Alexander MacGregor